Before we begin to discuss whether dynamic landing pages increase conversion rates, we first need to learn what dynamic landing pages are.
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What Is a Dynamic Landing Page?
In a simple sense, a landing page is what you land on when you see an ad. Typically, a dynamic landing page is a unique piece of content that a user sees based on their online behavior. The content on the landing page may also vary based on what the search engine thinks you will enjoy. It determines this based on your past searches or interest levels. Generally speaking, these dynamic pages will allow a searcher to find specific landing pages that are going to be closest to what they were searching for.
What Does Website Conversion Mean?
You no doubt want to measure the amount of interaction your website receives. Website conversion is within that same concept. This happens when a user completes a desired action on your website, regardless of what that action is. If you are an e-commerce site, it could be when they are making a purchase. If your website is more of a standard site, it could also be when they fill out a contact form, follow a link to their social media, or even speak to an agent connected through the website. There doesn’t have to just be one specific type of action that can be considered as website conversion, they come in all forms and there are many ways to achieve it.
There are two main types of website conversion that will be involved in the overall process when regarding your website.
Micro-Conversions
The first one is micro-conversions. This specifically happens when the user is making steps towards whatever the end goal you have in mind is. Whether your goal is to get another subscriber to your channel, blog, or newspaper, any step they actively take towards that is considered a “micro-conversion.”
Macro-Conversions
There are also macro-conversions, which should be the end goal. When a person finally reaches that end result you were hoping for is when you get a macro-conversion. Again, this could be getting that contact form submitted, subscribing to something advertised on their site, or purchasing a product.
How to Calculate Website Conversions
To calculate website conversions, take the number of conversions (meaning the amount of actions taken on your site) divided by the total number of visitors that day. After you achieve that number, you can then multiply that by 100. This gives you the conversion rate. As an example, say your website had 20 sales and 300 visitors within the previous month. You would divide 20 by 300, then multiply it by 100 to get 6.67%
What Can Affect Dynamic Landing Pages?
Depending on what your interests are, your landing pages may look different. Generally speaking, there are many factors that go into what will appear after your online searches. A few of the factors that will affect what you see are your location, age, and whether or not you are a returning consumer. These are all very important when discussing dynamic pages because not everyone will receive the same things. It is very helpful to realize that each person’s results may vary, but seeing as everyone has different interests and behaviors, this will allow for your business to receive desired action from those who specifically align with who you are trying to target.
When the aspect of location is included in your searches, you typically receive more targeted dynamic pages. This can be due to what is closest to you geographically, as well as what you could be most interested in, within any given location you’re searching for. Age is also a large dynamic of what you are looking for, due to the fact that often someone in their teens is searching for something different than someone in their thirties. These are the most important two factors that go into what dynamic landing pages a user sees.
How Are Dynamic Landing Pages Changing?
We have the ability to better our websites every day as technology continues to get more advanced. One of the most recent changes coming to Google is the ability to change dynamic landing pages with a dynamic exclusions list. It was announced that when you are putting in advertisements for your site or services on a site, or on the search engine in general, you are able to block your ads from coming up around content you do not wish to be associated with.
Most businesses, when advertising, allow themselves to be showcased through Google. While that works, there has been controversy over some sites businesses are being marketed on where they would not like their business being promoted. With this ability, websites can now increase conversion rates by showing your website only to those who would find use out of your site.
Why Should You Care About Conversion Rate Optimization?
In order to achieve conversion rate optimization, you want to monitor the conversions you are receiving. While you want to see how much you may be selling and how well your site is doing in that respect, it is also beneficial to see how your website is doing as a whole. You can see what your customers like the most from your site, what they are buying the most, and what they are skipping over.
With this information, you’ll be able to understand what users may need help with or what may need to be covered more on your site. Conversion rate optimization is all about how to make your website better and increase your current rates. The best way to do that is by finding out what the users are looking for.
This is especially helpful when you are discussing dynamic landing pages because these both tie in together very closely. Having dynamic pages essentially means that each user receives links and information closely related to what they’re searching for. Without this, each consumer would just be getting random sites and information that may not be relevant to them at all.
Dynamic Landing Pages From SEO Design Chicago
If you want to build dynamic landing pages for your business, it is helpful to enlist an experienced digital marketing agency such as SEO Design Chicago. Since dynamic landing pages are customized for each user, they are more effective. As a result, they are also a better use of your advertising budget! Reach out to us to learn more about how we can design high-quality landing pages for your business.
FAQ:
- What should my goals be when looking to improve my conversion rate?
- What are dynamic landing pages?
- How do I calculate my conversion rate?
- What does website conversion mean?
- Why should I pay attention to website conversions?
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