Learn How to Use Google Tag Manager

It can be difficult managing a multitude of analytics and marketing tags for your website. Google Analytics and Google Tag Manager work in tandem. If you have incorrect or redundant tags, it can affect your site performance and distort your data. In our training, you will learn how to use Google Tag Manager to simplify tag implementation and management for anyone, from marketers, to analysts, and even developers.


First, you will learn how to get started with Google Tag Manager. This will include an overview of how Google Tag Manager works and how to start a measurement plan and implementation strategy.


The next step of our GTM courses is to teach you how to install the Google Analytics tag, how to set up a GA Property variable, how to set up cross-domain tracking, and how to understand the Data Layer.


Next, out GTM courses we will teach you how to collect data with Google Tag Manager by utilizing the Data Layer, variables, and events. You will also learn how Google Tag Manager users track events with variables.


Finally, our advanced Google Tag Manager course will teach you how to use additional tags for marketing and remarketing purposes and how to create custom event triggers. We can also teach you how to set up Google Ads conversion tracking and how to set up Dynamic Remarketing.


No matter your knowledge level, you are welcome to participate in our Google Tag Manager training. We personalize our training for you, the size of your company, your needs, and your goals. You will become an advanced Google Tag Manager user in no time!


The best part of SEO Design Chicago’s Google Tag Manager training course is its flexibility. We offer both online and in-person instruction, and we will work around your schedule. If you just want a quick tutorial, or a six-week course, we can accommodate you!



In our training, you will learn how to use Google Tag Manager to deploy third-party tracking scripts.


You will also learn how to set up tracking without having to rely on a web developer.


Finally, you will learn how to use a system to make sure all of your tags are organized.

Who needs Google Tag Manager training?

Any technical digital marketer or analyst should know how to use Google Tag Manager efficiently and effectively. It is an essential skill. If you are in the digital marketing field, you will benefit from our Google Tag Manager training. This will allow you top take a more data driven approach to your online marketing. You also might want to check out some of our other digital marketing trainings, too.

What will I learn in GTM training?

  • You will learn how to use tags, triggers, and variables to customize your tracking and get more from your data.
  • You will learn how to perform simple cross-domain tracking.
  • You will learn how to use Google Tag Manager to send multiple sources of data to Google Analytics.
  • You will learn how to create automatic tracking events.
  • You will learn how to set up retargeting and tracking pixels for customer acquisition campaigns.
  • You will learn how to use GTM’s DataLayer feature.
  • You will learn how to add users to GT, and how to manage workflow.
  • Ultimately, you will learn how to build a system you can use right away to organize your tags.

SEO Design Chicago’s GTM Training is Right for You If:

  • You are a digital marketer who wants to increase your value and add a major skill to your resume, or increase the value you provide to your company (perhaps even resulting in a pay raise.)
  • You are a data driven digital analyst who wants to get more value from their data and open up analytics insights to your company.
  • You are interested in learning about cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment.
  • You would prefer not to have to rely on a web developer to set up tracking for you.
  • You are interested in elevating the marketing and analytics skills you already possess.
  • You want to learn how to get more out of the data you are working with.

Contact Us

If you are ready to get started with SEO Design Chicago’s Google Tag Manager training, contact us today.

FAQs about Trainings

What is Google Tag Manager?

Google Tag Manager is a tag management system that helps you quickly and easily update measurement codes and related code fragments, called “tags,” on your website (or your mobile app.)

We do not require any previous experience before you take our Google Tag Manager training.

The cost of our content creation strategy training is dependent on several factors. Contact us today for an estimate!

If you work in the digital marketing field, or aspire to, then Google Tag Manager training is a valuable talent to acquire. It can set you apart from the competition, help you make more money, and is a critical skill to list on your resume.

SEO Design Chicago offers various types of digital marketing training, including Google Analytics training, GA4 training, Facebook Ads Manager training, Bing Ads training, Google Ads training, WordPress training, and Content Creation Strategy training.

You will learn what Google Tag Manager is and why you should it, how you should use it, how to create and install your first container, what tags, triggers, and variables are, and many other useful GTM skills.

Our Google Tag Manager course is not one-size-fits all, so your training can be as short or long as you’d like until you’ve mastered the necessary skills.