Marketing Services for Home Remodeling Companies 

Potential customers increasingly use search engines to research services for their home, compare remodeling contractors, and review business profiles. In fact, up to 96% of people are using search engines to find local services, especially for renovation and remodeling projects. 

This makes internet marketing crucial for your home improvement and remodeling business. SEO Design Chicago has over ten years of proven experience boosting traffic, leads, and sales for businesses across hundreds of different industries. We will work with you to design a custom-quoted marketing package that meets the needs of your home services business and fits within your budget.

Start out by scheduling a free SEO audit of your existing website to see where you can make improvements to drive traffic to your business. 

Trust SEO Design Chicago for Your Home Remodeling Marketing Services

Everything we do at SEO Design Chicago is driven by data. We establish clear benchmarks to quantify how your online marketing strategies are currently performing, then set up analytics tools to measure the outcomes of our marketing plan. Even better, you have access to these tools at any time, so you can always see how your comprehensive marketing plan is driving customers to your remodeling company’s website.  

Marketing strategies we provide for home improvement businesses include: 

• Search engine optimization
• Local SEO
• Web design and hosting 
• PPC 
• Social media marketing and ads 
• Content marketing 

We will create a custom-quoted digital marketing package for you that lets you choose the services you need to meet your business goals. 

Search Engine Optimization (SEO)

Most homeowners search for remodeling services, handymen, and repair services online. Your core home remodeling marketing strategy should hinge upon optimizing your business to rank at the top of search engine results. 

Our team specializes in effective strategies to help your business rank in search engine results. We optimize every portion of your online presence to make sure that your content, code, and site design match customers actively searching for remodeling services you provide.

Our SEO marketing for remodeling services includes:

• Sitemap design
• Page speed testing and improvement
• Schema markup
• On-page SEO
• Off-page SEO 
• Updating tags, titles, and meta descriptions 
• Keyword research and optimization

Each of these components works together to make your remodeling and home improvement services the obvious choice for customers looking for your specific services. If you specialize exclusively in kitchen remodeling services, for example, you want to rank for searches related to kitchen improvement. A bathroom remodeling business will focus on different keywords.

Whatever your niche in the home remodeling industry, SEO Design Chicago can help you establish a steady flow of organic leads through effective search engine optimization.

How’s your website performing now? Request a free on-site SEO audit to see if your website is delivering customers to your business. 

Local SEO

Your business provides home renovation services to a particular geographic area. By optimizing your digital presence for local SEO, you dramatically increase the chances that local customers will be directed to your business. Even better, you get a better ROI for your marketing budget, because you won’t waste resources advertising to customers outside your service area. 

Our local SEO approach relies on proven marketing strategies that help bring home remodeling leads to you. 

First, we fully optimize your Google Business Profile. This is one of the best ways to transform your remodeling business by boosting your authority with local customers. We will ensure your Google Business Profile is fully complete with all the critical details about your business — location, hours, and contact information. Integrating reviews and photos of your past projects helps you build trust and authority in the remodeling industry. 

Second, we ensure that your business is listed and fully optimized in all relevant online business directories that relate to home improvement contractors. This usually includes sites like Angie’s, NextDoor, Home Advisor, Houzz, and Yelp, and helps your search results rankings by ensuring all your information is consistent across platforms. It also helps customers find you on the websites where they are already looking for remodeling services. 

Do you have a local SEO strategy? Schedule a free local SEO audit today to see how your site is performing. 

Web Design and Hosting

Home remodeling advertising performs better when there is a visually appealing, easy-to-navigate website to direct potential clients to. 

Our experienced web design team will examine each element of your remodeling website to ensure a smooth customer experience and boost business growth.

Some of the issues we check for include:

• Slow load speeds
• Poorly formatted images and videos 
• Lack of mobile optimization 
• Broken links
• Dead-end pages
• Outdated design elements
• Confusing contact forms 
• Security vulnerabilities 
• Duplicate pages 

These are common problems for websites across industries. By fixing these issues, you can improve your home remodeling SEO and attract more organic leads for your residential remodeling services. 

Social media marketing services we provide include:

• Gathering and reporting metrics on engagement and followers
• Designing and running ads
• Optimizing social media campaigns for search engines 
• Monitoring comments and managing business reputation
• Responding to comments and inquiries
• Setting up automatic replies and chatbots for fast customer engagement

Content Marketing

Sharing valuable content through email marketing campaigns, blogs, and image-based content is a great way to build trust with your customers and show them you know what you’re talking about when it comes to home remodeling.

Customers are constantly searching the internet to answer questions about their home improvement projects. By providing answers to those questions with effective, optimized content, you position your business to be the one at the forefront of customers’ minds when they are ready to begin the project.

Our 100% U.S.-based content marketing team can work with you to design and create clear, interesting content that boosts search engine rankings and builds trust with your target audience. 

Email Marketing

Over 90% of people check their email inbox every single day. This makes building an email list and sending regular, useful content a great way to keep their interest and make sure they know about your upcoming sales or promotions.

Our content team can handle every element of email marketing, including:

• List building
• Email writing
• Audience segmentation
• Retargeting
• CRM management 
• ROI tracking and reporting