After a long day of work or school, all you want to do is go home, relax, and watch some TV. With all of the stresses in life, the last thing you want to worry about is issues with your house, such as utilities not working, rodents, etc. You deserve to feel relaxed and content in the space you live in.
Home builders have the important job of keeping your house together, literally. They are responsible for many essential parts of your home: like electrical wiring, installing windows and insulation, design, and many more necessary roles that go into making your home a place for you to feel comfortable in. Your comfort and safety would not be possible without the help of home builders.
Since the recession in 2008, the residential construction industry has continued to grow as the number of building permits increased. This means that there is more competition in the industry than ever before. How can you ensure that you’ll bypass your competition as a home builder? You’ll need to use home builder advertising and write home builder blogs. These strategies will increase your chances of gaining clients and help with search engine optimization, which we will talk about later in greater detail.
Writing home builder blogs and improving your marketing strategy begins with the most essential first step: having an online presence.
Table of Contents
Having an Online Presence
Having an online presence will bring more eyes to your home-building business. While it is useful to have your company’s name spread through word-of-mouth, you cannot rely on it alone. With a home-building business, you’ll want to get new clients frequently. Having an online presence will help with this. Once you are visible on multiple virtual platforms, clients will have more information accessible to them, and it will give you an opportunity to display photos of your past home-building successes. This will make you look more reliable and prove to your audience that you have what it takes to assist them with any of their needs.
Creating a Website
Having an online presence starts with creating a website. Websites give your home building company a place to provide basic information while also making your business your own. Don’t be afraid to make your business shine through your site. Make it special! Showcase your best photos and make it personal to what your business means to you, while also keeping the audience’s perspective in mind. Make sure to provide location and contact information with your beautiful pictures and/or videos. This will make you seem more friendly and allow you to show yourself off. You know what you are doing, show it off! No one knows your business as you do.
You’ll need lots of content on your website. Fill up space. The more content you have on your website, the better because with more content comes more opportunities for your website to be found on search engine results pages. A great way to add content is to write numerous consistent home-building blogs.
You might not think it at first, but blogging is extremely beneficial for any business. Surprisingly, 77% of internet users read blog posts on the regular. That’s a lot of people! How could blogging be considered so useful to people? How do so many people read blogs? You’d think people would spend their time differently on the internet. Lots of people read blogs because they are typically easy to understand and are often very informative. Think about it, when you search for something on the internet, you are bound to find a blog in the search engine results. You have probably read more blogs than you could even imagine.
If you add home-building blogs to your site, it gives you endless possibilities for content creation. When you are constantly adding blogs to your site, you are keeping your site relevant and up to date. You are also gradually building up your site to the point where you have a great deal of content. With home builder blogs, you are also improving search engine optimization (SEO).
SEO is a powerful marketing strategy that is popular amongst many businesses. But why is it so popular? Let’s break it down.
SEO is a marketing strategy incorporated into your content to bring your site to the top of search engine result pages. This leads to more viewers and traffic flowing to your site. This strategy can be optimized through blogging because you can incorporate certain keywords in your blogs that boost your search rankings. Having a website that is consistently updated with new material will allow your site to stay fresh, which will attract a bigger audience and heighten search rankings. Blogging for home builders provides many positive opportunities.
Using Social Media Profiles
You should always be present on social media. The key is to figure out which platforms to be on and organize posts in a strategic way that comes from all platforms. The more platforms you are on, the better. Make profiles on Facebook, LinkedIn, Instagram, Twitter, Tiktok, and even YouTube. With different social media outlets, your business will reach a variety of people. If you don’t know what to post on social media, you can repurpose your home-building blog posts! More social media means more eyes on you, which means more feedback. Even if you get negative feedback, it will help you further improve your business in the long run.
The Importance of Blogging for Home Builders
Blogging is especially important for home builders because of relevancy, credibility, longevity, and education.
When you are home building, your clients will want to trust you. You’re dealing with homes, the place where people are most vulnerable. The more you can make people comfortable, the better. Your clients especially need to see that you know what you are doing. You can also provide education in your home builder blogs, answering questions clients might have about home building, which will make you appear to be more reliable. Blogging will help home builders keep their businesses running for a long time.
Writing Home Builder Blogs
Since you are so used to working on homes, it might be out of your comfort zone to write home-building blogs. Don’t worry, home builder blogs don’t have to be difficult to write. In fact, they can make your job experience more fulfilling and enjoyable. Blogging provides home builders a space to show off as industry experts, raising the bar for local competition. Don’t let your fears keep you from growing your business. Blogging, when planned out with a strategy in mind, doesn’t have to be tedious. You can even hire interns or a blogging staff to help keep you on task.
It might sound daunting to come up with home builder blog ideas and you might think you’ll run out of creativity. Luckily, you won’t! There will always be new things to write about, as long as your business is still up and running. Write about new experiences, staff, and events your company might have. The opportunities for home-building blogs are endless.
SEO Design Chicago and Marketing for Home Builders in Charlotte
SEO Design Chicago is a digital marketing agency designed to assist businesses with any SEO needs they may have. We work with many different business industries, including home builder advertising. Having worked with many home builders in the past, we are experienced in making a strategy for you to expand your home building business and improve your home builder blogs. We will come up with a plan that works for you and your business specifically. SEO Design Chicago has your back!
It can be difficult to focus on marketing when you are so focused on fixing up homes. This is why home builders should choose SEO Design Chicago. We know how to work with you. Our marketing strategies are known for being easy to understand, and our agency is proud of its transparency and integrity. Some services you can expect from us include PPC advertising campaigns, Facebook advertising, LinkedIn advertising, help with website content creation, local SEO, and of course writing home-building blogs. All of these services are done by our professional staff. To ensure that we provide the best services possible for your business, we analyze your site to get to know your brand and provide a customized plan made especially for you. SEO Design Chicago will do what it takes to make your business stand out and rise above the competition!
When it comes to location, SEO Design Chicago is very flexible. Since we have skilled staff members all across the United States, we are prepared to help you wherever you are located. We are the best digital marketing agency in Charlotte, where we provide full-service digital marketing for your home-building business. Whether you need a full-service web/marketing strategy or just a short-term PPC campaign, SEO Design Chicago can assist you. Contact us today and let us help you with anything you may need. SEO Design Chicago will lift some of the weight off of your shoulders and help your business flourish!
- How do home builders get more clients by blogging?
- What is search engine optimization?
- Why should home builders blog?
- What are some blog ideas for home builders?
- Why is blogging beneficial for businesses?