Why Is Local SEO Important for Construction Companies?

Corporations that work with construction companies prefer to work with local businesses. Local search optimization strategies can help your construction company reach those local corporations that want to work with your business and will help your company rank higher on search engine result pages.

construction company local seo

What Is Local SEO?

Tactics used for local search optimization will help boost the number of local clients that walk through your construction company’s door. Local search engine optimization can help your construction company reach more potential clients that are in your area. 

46% of all searches conducted on Google are related to seeking local information. Search engines, such as Google, utilize a user’s location to determine which businesses to display on the search engine results page. Local search engine optimization uses the same strategies as traditional SEO, while also focusing on the geographic location of the user. Making sure your business is using local search engine optimization techniques will ensure users nearby will be able to find your construction company when conducting online research. 

Creating a Google My Business Profile, or even incorporating relevant keywords within your digital marketing strategies, can help you get your construction company to appear at the top of search engine result pages (SERPs). Most users do not tend to click past the first page of SERPs. So, ensuring your construction company is at the top of the list is essential to business. 

Google My Business Profile

Creating a Google My Business Profile is very simple and can immediately boost the ranking of your construction company’s website. The first step to creating a profile is to simply sign in to your Google account and begin creating a business listing. 

To verify your business, Google will mail a postcard with a verification code to your commercial real estate agency’s address. After receiving the verification code in the email, simply log back in and enter the code. Your business will become verified and you can begin to fill out different information. Be sure to include:

  • Your construction company’s address
  • Phone number and email address
  • Your construction company website URL
  • Hours of your office’s operation
  • Include different photos of your team, past projects, or even your office space. 
  • It is also important to include the category of your business (construction company) in your profile so that it is easier to find. 

Remember the specific information, words, and photos used on your Google My Business profile. These pieces of information will come in handy when creating other local listings, in order to remain consistent with your brand image. 

From this profile, Google users can see your construction company on a map, easily contact your business, and even leave reviews. Ensure you let your clients know about your Google My Business profile so they can leave honest reviews after conducting business. Consumers that conduct research online enjoy reading reviews about a company to ensure they are going to do business with the right people. If your company wants more reviews, try providing an incentive to customers that leave reviews on your profile. 

construction company seo

SEO for a Construction Company

When a user is presented with their search results, the most relevant web pages are presented to them, listed in order of relevancy. The vast majority of search traffic goes to the first page of search results, so ensuring that your construction company is listed on the first page is essential for more website traffic. 

Search engine optimization comes into play when you desire your website to be on the first page. SEO techniques help boost the relevancy and credibility of your website. Therefore, they increase the ranking of your website on the search engine result pages.

Search engine optimization is a digital marketing strategy for construction companies that can increase the number of users visiting your website. SEO uses different strategies such as finding relevant keywords and including external links. Most of these strategies focus on the SERP,  where a user will then receive the most relevant information. Different search engine optimization methods depend upon what your construction company desires. Blog posting, high-quality content, and improving your website’s structure are all different techniques for search engine optimization. 

If your construction company is looking for an effective way to design different search engine optimization techniques, creating a blog is a simple way to start. Ensure the articles your company posts are relevant to the work that your business conducts. For example, writing about different projects your construction company is in the process of working on would be a great blog article. Within these blogs, ensure you include relevant keywords as well as internal links so that the user can spend more time on your website. Internal links are links within the article that lead the user to another page within your own website. 

construction keywords

Construction Keywords

Local search engine optimization also utilizes keywords to determine which information is the most relevant to a user. That’s why you need to ensure the message of your construction company can be found with ease. Keywords should be relevant to your company and used frequently. However, they should not be overused to the point where the user is overwhelmed by them.

Finding the most optimal keywords or keyphrases to incorporate into your search engine optimization strategies can be difficult. The best way to approach choosing the correct keywords is by imagining what your potential client might search for when looking for your construction company. Would they include the town your business is located in? Are they only looking for construction companies? Questions such as these are important to keep in mind when thinking of your keywords and phrases. Users tend to type in incomplete sentences when searching for information online so your key phrases should be written this way. 

The phrase “construction companies near me” is a great option for local search engine optimization. Also, use different descriptive words for your business such as “building contractors” to reach more potential clients.

Best Construction Company

A construction company that will gain the most clients is one that combines all of these techniques for its digital marketing strategy. Using keywords that help boost your ranking on search engine result pages as well as incorporating other local SEO techniques will make sure your business appears to be relevant. 

Once all of these techniques have been perfected, your construction company will begin to see more clients. To ensure your construction company is reaching the most potential local clients, create a free Google My Business profile so they can see your business in their area. 

construction company

Social Media 

To take your digital marketing to the next level, consider creating social media profiles for your construction company. Creating an Instagram or Facebook account can help to reach a lot more users. In fact, many consumers spend more time researching on social media than on the internet. These social media profiles will also appear when a client searches online for your business, which will boost your ranking even more. 

Ensure your business is using similar language and tone when posting on social media to remain consistent with your brand. Creating templates with fonts that were used on your website or colors that are a part of your brand will help your pages look uniform. Figuring out exactly what kind of content to post can take some trial and error. Posting about different projects your construction company is working on is a great example of the content for your business. Testimonials from different clients on a pretty template can boost the validity of your company while also authenticating your work. 

The best part of social media is to ensure you are creating a safe and welcoming community for your followers. People who use social media enjoy being heard and validated. That is why it is so important to engage with the followers that are engaging with your company.

If users post about your construction company, be sure to repost them so they feel a part of your community. Host different polls and contests to further engage followers and improve your brand image. Be sure not to take your company too seriously on social media.

SEO Design Chicago Can Help

If your construction company is ready to appear at the top of potential clients’ SERPs today, SEO Design Chicago is ready to help. We offer a wide variety of digital marketing solutions for whichever marketing goal your construction company is trying to achieve. 


  • What is local SEO?
  • How can local SEO help my construction company?
  • What are good keywords for a construction company?
  • What is Google My Business?
  • How do you optimize a Google My Business profile?

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