How Do I Advertise My Local Business on Google?

The best way to advertise your local business on Google is through Google Local Services ads. Google Local Services ads appear above organic and paid search results on Google.

What is Google Local Services Ads?

Google Local Services ads help you connect with people on Google who are searching for the services you offer. The ads you place will show up for people in your area only. Also, you only have to pay for the ad when a potential customer contacts you directly through the ad. If someone needs to find a local professional service provider in their area right away, they will most likely find that person through Google Local Services ads.

How to Pay for Google Local Services Ads 

When you sign up for Google Local Services ads, you will set up a billing account that will pay for your ads. Local Services uses Google Ads to run its billing and payment services. If you already have a Google Ads account, Local Services will automatically use the same payment settings you already have stored in Google Ads. If not, you will need to provide a credit card or your bank account information. You will be charged automatically as your ads are clicked on by customers. 

How Do I Access Google Local Services?

If you are ready to get started, then you are probably wondering how to access Google Local Services. Head to Google’s Local Services ads page and you can get started today!

Your Google Local Services Account 

About Access Levels in Your Local Services Account 

You can share access to your Local Services ads account with other people who work for your business. Any person you invite to grant access to your account must have a Google account.

Manage Access to Your Local Services Ads Account 

You can always grant, edit, or remove access for other users. If you have trouble with any of these steps, you can contact Google’s Local Services ads support.

About Business Bios

Your business bio lets you highlight the most important characteristics of your business for potential clients. The bio is shown on your profile, and you can choose a maximum of five ways to highlight your business. There are two different kinds of highlights. Standard highlights are ones you choose that are relevant to your business. Google-controlled highlights, on the other hand, are controlled by Google. An example of a Google-controlled highlight is BBB accreditation. Google verifies these highlights before adding them to your profile.

About Local Services Ads Data

If you are interested in seeing reports about your Local Services ads data, you can use the Local Services app or your lead inbox on a desktop computer. The data can help you understand how many leads you’re getting from your ad and track your ad’s success by measuring whether your leads are converting into bookings. It’s important to check your data so you can measure the ROI of your ads and see if they are working. If you need help tracking or understanding your data, SEO Design Chicago can help.

Local Services Ads Photo Guidelines

Your photos in your Local Services ads must meet Google’s guidelines: 

        • File type: JPEG, PNG, TIFF, BMP, ICO, or WEBP
        • Resolution: 640×640 or greater
        • Maximum Size: 10 MB
        • You must own the copyright for all images.
        • The image content must be related to your business. 
        • The cover photo needs at 16:9 aspect ratio and 1440×810 minimum size.

Getting Started with Local Services Ads 

The first step when you are getting started with Google Local Services ads is to confirm that your business is eligible. Your eligibility will depend on the kind of services you offer and where your business is located.

Google Local Services Ads vs. googleleadservices

It’s important to make sure you run your ads on Google Local Services and not googleleadservices. The latter is a dubious advertising service that is notorious for showing users unsafe ads and redirecting them to unknown websites.

Google Local Services Reviews

If you want to book more clients through Google Local Services ads, it’s important to accrue some positive reviews from your clients. According to Google, your star rating and number of reviews affect how your business is ranked on the site. Typically, businesses with more stars and reviews book more jobs. That’s why it is important to ask your clients to review your business on Google. 

Google Local Services How-Tos 

Let’s go over some of the steps for processes you might need to know within Google Local Services. 

How to Edit Your Budget

First, sign in to your Local Services lead inbox. Click the menu at the top. Then, click Profile & Budget. Click Weekly Budget to expand the budget settings. Edit the budget as you need. Then, click save. 

How to Edit Your Billing Information

First, sign in to your Local Services Ads lead inbox. Click the menu at the top. Then, click billing. Under “Settings,” click Manage settings. Under “Payments Profile,” click the pencil icon next to “Name and address.” Edit your name and billing address, then click save.

How to Dispute Charges

To dispute charges, click the menu at the top right of the lead page. Choose “Dispute.” Pick the reason why the charge is not valid. If the reason isn’t listed, you can contact Google to dispute the charge. 

How to Edit Your Ad 

First, tap the menu in the top left. Select My Profile from the menu. Select the information you want to edit, then enter the new information. Press save. 

Contact SEO Design Chicago for Help with Google Local Services Ads Today! 

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