Why Is Local SEO Important for Roofing Companies? 

People that hire roofing companies prefer to work with local businesses. Local search optimization strategies can help your roofing company reach those local corporations that want to work with your business and will help your company rank higher on search engine result pages.

seo roofing company

What Is Local SEO?

Local SEO tactics will help boost the number of local clients who are interested in your roofing company’s services. These strategies and tactics can help your roofing company reach more potential clients that are in your area. 

46% of all searches conducted on Google are related to seeking local information. Search engines, such as Google, utilize a user’s location to determine which businesses to display on the search engine results page. Local search engine optimization uses the same strategies as traditional SEO, while also focusing on the geographic location of the user. Making sure your roofing business is using local search engine optimization techniques will ensure users nearby will be able to find your company when conducting online research. 

Creating a Google My Business Profile, or even incorporating relevant keywords within your digital marketing strategies, can help you get your roofing company to appear at the top of search engine result pages (SERPs). Most users do not tend to click past the first page of SERPs, so ensuring your roofing company is at the top of the list is essential to business. 

Google My Business Profile

Creating a Google My Business Profile is very simple and can immediately boost the ranking of your roofing company’s website. The first step to creating a profile is to simply sign into your Google account and begin creating a business listing. 

Google will mail a postcard with a verification code to your roofing company’s address in order to verify it. After receiving the verification code in the email, simply log back in and enter the code. Your business will become verified and you can begin to fill out different information. Be sure to include:

  • Your roofing company’s address
  • Phone number and email address
  • Your roofing company website URL
  • Hours of your office’s operation
  • Include different photos of your team, past projects, or even your office space. 
  • It is also important to include the category of your business (roofing company) into your profile so that it is easier to find. 

Remember the specific information, words, and photos used on your Google My Business profile. These pieces of information will come in handy when creating other local listings, in order to remain consistent with your brand image. 

From this profile, Google users can see your roofing company on a map, easily contact your business, and even leave reviews. It is important that you let your clients know about your Google My Business profile, so they can leave honest reviews. Consumers that conduct research online enjoy reading reviews about a company to ensure they are going to do business with the right people. If your company wants more reviews, try providing an incentive to customers that leave reviews on your profile. 

roofing seo

SEO for a Roofing Company

When a user is presented with their search results, the most relevant web pages are presented to them, listed in order of relevancy. The vast majority of search traffic goes to the first page of search results, so ensuring that your roofing company is listed on the first page is essential for more website traffic. 

Search engine optimization comes into play when you want your website to be on the first page. SEO techniques help boost the relevancy and credibility of your website, therefore increasing the ranking of your website on the search engine result pages.

Search engine optimization is a digital marketing strategy for roofing companies that can increase the number of users visiting your website. SEO for roofing companies uses different strategies such as finding relevant keywords and including external links. 

Most of these strategies focus on the SERP, where a user will then receive the most relevant information. Different search engine optimization methods depend upon what your roofing company desires. Blog posting, high-quality content, and improving your website’s structure are all different techniques for search engine optimization. 

If your roofing company is looking for an effective way to design different search engine optimization techniques, creating a blog is a simple way to start. Ensure the articles your company posts are relevant to the work that your business conducts. For example, writing about different projects your roofing company is in the process of working on would be a great blog article. Within these blogs, ensure you include relevant keywords as well as internal links so that the user can spend more time on your website. Internal links are links within the article that lead the user to another page within your own website. 

Local SEO for Roofing Companies

Local SEO is a strategy that helps your roofing company become more visible to people searching for roofers in their area on the internet. This strategy incorporates keywords that people are most likely to use when searching for your business in that specific geographic location. The focus on the target audience within a specific location is what differs from local search engine optimization to traditional SEO. 

Local search engine optimization for a roofing company uses the same strategies as traditional SEO while also focusing on the geographic location of your target audience. These tactics include using relevant keywords, creating interesting content, and creating various social media profiles. When used correctly, these tactics will increase the ranking of your website on search engine result pages (SERPs)

local seo roofing company


Keyword research is about finding the words potential customers are using to describe your roofing company. The best strategy to come up with keywords to use in your local SEO strategy is to describe your business out loud. Use short phrases or words that people who want to find your roofing company would type into the search bar. Depending on what your business’s niche is, it will determine the different keywords you will use. Make sure to include words describing the different services you provide and include your geographic location. 

Choosing the correct keywords will be based on the type of services your business offers. For roofing companies, keywords help the search engine determine a webpage’s relevance to a user’s questions. Essentially, keywords form the user’s query they want a search engine to answer. However, based on the Keyword Tool, the best keywords for a roofing company are:

  • “best roofing company”
  • “roofing company near me”
  • “American roofing company”
  • “best roofing company near me”

Figuring out who your target audience is and what information clients are searching for will help determine which keywords and key phrases to use. Be sure to use these keywords in a sentence and keep them contextualized. Avoiding random or irrelevant words will help boost your page to the top of the search results. The easiest way to think of some keywords would be to ask yourself what you would search for if you were trying to look for your own roofing company. Ensure your business is not overusing keywords as they may get overwhelming for the user.

Roofing Marketing

Other digital advertising techniques, different from local search engine optimization, are essential for your roofing company’s marketing strategy.  Creating a social media account is a great way to take your roofing marketing to the next level.

roofing marketing

Social Media 

To take your digital marketing to the next level, consider creating social media profiles on different platforms for your roofing company. Creating an Instagram or Facebook account can help to reach users that spend more time researching on social media than on the internet. These social media profiles will also appear when a client searches online for your business. These results will boost your ranking even more. 

You’ll want to make sure your business is using similar language and tone when posting on social media to remain consistent with your brand. Creating templates with fonts that were used on your website or colors that are a part of your brand will help your pages look uniform. Figuring out exactly what kind of content to post can take some trial and error. Posting about different projects your roofing company is working on is a great example of the content for your business. Testimonials from different clients on a pretty template can boost the validity of your company while also authenticating your work. 

The best part of social media is to ensure you are creating a safe and welcoming community for your followers. People who use social media enjoy being heard and validated, so be sure to engage with the followers that are engaging with your company.

If users post about your roofing company, be sure to repost them so they feel a part of your community. Host different polls and contests to further engage followers and improve your brand image. Be sure not to take your company too seriously on social media, or else people may not be attracted to your brand image.

SEO Design Chicago Can Help

If your roofing company is looking to capture more local clients, SEO Design Chicago can help. We will make sure we update your roofing company’s marketing strategy to better reach these local clients. We have a team of specialized roofing company marketers that are ready to help your company today! If your roofing company is located in San Diego, we have a marketing team in your area ready to help.


  • How does a roofing company advertise?
  • What is local SEO?
  • What are keywords?
  • Why do businesses need local SEO?
  • How can local SEO help?

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