Jewelry Marketing

SEO Design Chicago staff has worked with Jewelry clients in Chicago and across the country. We have provided Jewelry advertising and consulting as well as digital strategy for Jewelers across the United States and Canada for both brick and mortar stores as well as online jewelry businesses.

Online marketplaces like Etsy, and the recent pandemic have made it easier to make handmade jewelry or fine jewelry and sell them online. From wholesale jewelry to established jewelry brands, starting a jewelry business is as simple as creating a small business plan and opening an online jewelry store.

snifter with blue liquid and blue beaded necklace and smoke

Jewelry PPC Marketing

PPC advertising for Jewelers should be a part of every Jeweler’s advertising budget. SEO Design Chicago has created multiple PPC campaigns for Jewelers. We are able to audit your current PPC program and find ways to make your PPC ads even more effective for your jewelry products. We offer PPC consulting as well as full PPC Management.

Jewelry Facebook Advertising

Jewelry Facebook ads are an important part of any marketing plan. Jewelers can track and manage their ads with Facebook Pixel, which is free. Creative Jewelry ads can be made with Facebook where you can focus on your specific target audience.

Jewelry ads on Facebook also have great cross-platform compatibility. You can also easily track the performance of your Facebook jewelry ads.

Jewelry LinkedIn Marketing

LinkedIn advertising for Jewelers can be a valuable marketplace to showcase events and experience. It is also a great marketing platform to conduct jewelry e commerce. Many of our Jewelers love to utilize LinkedIn to highlight the programs that they do to benefit schools, and charities. It is also a great marketing platform for making B2B connections.

Jewelry Content Creation

Original content is important for search engine optimization. SEO Design Chicago has a trained staff of over a dozen professional writers that specialize in writing for SEO. We specialize in writing Jewelry specific content, geographic landing pages, specialized landing pages, and other original content that will showcase your jewelry shop will make you appear higher in organic search. Content creation is an essential part of jewelry store marketing.

jeweler perfecting metal ring

Jewelry Social Media Content Creation

Every jeweler should take advantage of their Facebook page to increase brand awareness. Social media gives Jewelers a platform to push out specials, showcase engagement rings or other pieces of jewelry, or publish specific messages and content that can be used to help increase sales and ecommerce for jewelry. Content creation can also be used for a new email marketing campaign to increase brand awareness. Our Facebook Jewelry campaign strategies combine original content with buyer intent and a local audience.

Jewelry Website Content Creation

Some Jewelers’ website content can be generic and not specific to the Jewelry industry. SEO Design Chicago creates custom text written by our writers that is specific to your industry, and service needs. Content creation is also an import part of your jewelry website SEO.

Product Photography for Jewelers

Let the SEO Design Chicago photography team help with all of your Product Photography. Our team of photographers has years of experience in creating custom photography for all of your jewelry store marketing needs.

Jeweler Web Developer

SEO Design Chicago is fluent in custom HTML, JavaScript, and CSS for your jewelry web development needs. We can create additional pages of content for your Jewelry website on any platform. We can also build custom websites utilizing specific jewelry features, specialized needs and jewelry ecommerce website design. With a secure jewelry website design, you will be able to sell jewelry online without paying a vendor.

Jeweler Local SEO Services

Local SEO is one of the most important factors for Jewelers. Particularly if you rely on in-person transactions, local SEO for jewelry stores may be the most effective strategy to reach new customers. You have to own your local service area before you own the entire city or DMA.

When it comes to local SEO for jewelry websites, if you are not on the first page of search results, your chances of being seen by a potential customer is effectively nil. Successful local SEO for jewelry stores requires an understanding of the factors that are used to rank search results. SEO for jewelry websites is the way to attract new customers without having to pay for ads. Instead, you let the customers come to you when they are searching for jewelry.

Jewelry SEO services utilizes proven methods to increase those rankings. SEO Design Chicago evaluates your current web pages SEO position in the market and manually adds listings or corrects errors. We are experts in building local business citations and optimizing your business to be found locally and outshine your competitors.

pieces of broken costume jewelry and pliers arranged on cloth

Jewelry Local Search Rankings

Local SEO ranking is very important for Jewelers. When a customer is in the buying stages, your Jewelry needs to be present online and shine more than your competitors. Local SEO Ranking factors come from a number of criteria. SEO Design Chicago can help you rank better as a Jeweler for Local SEO.

Jewelry Online Business Listings

Are Business Listings still important? Google says yes. Today, having an up to date phone number and business card is not enough. One of the most important parts about Business Listings is that they are consistent. For Jewelers, this is typically not the case.

SEO Design Chicago digs deep and helps you to look better in the search engines eyes by making your Jewelry listings and business information consistent everywhere.

Google My Business for Jewelers

Many of us have heard of the importance of Google My Business over the past decade. Google my Business gives your Jewelry business the opportunity to highlight your services through pictures and content. An incomplete profile makes your business look neglected, so it’s important to have all information on your Google My Business page filled out completely.

Bing Local for Jewelers

Don’t’ forget about Yahoo and Bing. About 25-35% of all internet searches are done on a platform other than Google. This is why Yahoo/Bing Local listings are still important. This is one of the most neglected areas we see for Jewelers and other businesses. It’s a great area for you to get ahead of your competition.

Jewelry SEO

The most important components of Jewelry SEO are:

  • On-site Optimization
  • Ongoing Quality Content Creation
  • Off-site Authority Building
  • Backlink Strategy for Jewelrys
diamond and gold rings over ice and below water jeweler seo

Jewelry SEO Analysis

SEO Design Chicago has helped hundreds of companies with SEO issues. Our thorough SEO Analysis will give us a focus of what to worry about for your Jewelry business so that we can rank higher in organic searches.

Jewelry SEO Services

We have helped many companies to rank higher by working on on-site optimization, keyword research, creating ongoing quality content and off site authority building. Some of the most common issues that we see with Jewelry websites are duplicate meta-tags, duplicate title tags, poor navigation, and poor site speed. SEO Design Chicago will help you to correct the most common problems and maintain an SEO healthy website.

Link Building for Jewelers

Link Building for Jewelers is an essential part of the SEO process. SEO Design Chicago is a jewelry SEO company that has over a decade of experience finding these links as well as analyzing any poor links you currently have.

Jewelry Marketing and Jewelry Consulting

Everyone needs a friend to tell them what is wrong and to offer guidance on how to fix their marketing strategies. SEO Design Chicago is a jewelry marketing agency that uses a consultative approach and works with your business to correct the problems, test new jewelry marketing ideas, or to find advertising solutions.

woman sitting on floor drawing with colored pencils

Social Media Analytics for Jewelry

You are using Facebook, or Google Ads, selling jewelry on Shopify or another third party company. Is it really working for you? Is it getting you more Jewelry leads? SEO Design Chicago has the analytics experience to help you find the right jewelry store marketing solution for your company.

Web Analytics for Jewelry

Google Analytics is a great tool for Jewelers, however there are many other tools that can help you to identify opportunities to increase sales through data. We take a multipronged approach to jewelry digital marketing.

Marketing Analytics for Jewelers

With so many Jewelry vendors, marketing products and jewelry marketing companies out there, sometimes it can be difficult to identify what works and what does not. With over a decade of digital experience with Jewelers SEO Design Chicago can work with you to help understand why some vendors offer value and others just take your money.

Contact SEO Design Chicago today to learn how we can make your Jewelry marketing more effective with advertising, appear better organically in search, and outrank your competition locally!

Jewelry Marketing Resources

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