Jeweler Marketing Strategies

In 2021, jewelers are facing some difficult challenges. However, if you have a passion for jewelry, a great product line, and dozens of display closets and you still aren’t seeing customers in your store, it might be time to start thinking about digital marketing. Digital marketing is no longer an option for most businesses. It is now a must, especially for jewelers looking to market a jewelry business online. This may seem overwhelming and stressful, but we are here to give you all the information you need to start using some marketing strategies for jewelers.

jeweler working

What Are Marketing Strategies?

Marketing strategies are plans put in place in order for your business to succeed. Marketing is an extremely important part of any business, and having a strategy for your marketing will allow you to have goals with a path to reach these goals.

Benefits of Digital Marketing

Digital marketing encompasses a lot of things, and if you’re going to execute a marketing strategy without enlisting marketing services from an experienced firm, we recommend you just take it one strategy at a time. Make a plan for your business, and if it doesn’t work, make changes! There are many different ways your business can benefit through marketing strategies for jewelers.

Website Designs

The first thing that you want to do is you want to make sure that your website is easy to use. If you don’t have an updated and user-friendly website, your customers will not be able to understand your brand voice. It could also mean that your potential customers will judge your jewelry based on your website design.  You don’t need to have an e-commerce site or sell your products online, but you must have an aesthetically pleasing and easy to navigate website. You also want to make sure that your website has physical contact information, hours, and your location listed. If this information is not there, those looking to get in touch with you might get frustrated and will exit your website right away. It is also important to consider adding a contact form so those wanting to ask you a question can do so quickly.

Search Engine Optimization

You also want to make sure that your website is search engine optimized. Once you have a solid website design, you should work on search engine optimization, or SEO. Otherwise your website may not be useful. Utilizing search engine optimization on your website means editing certain aspects so that sites like Google can read your site and rank it higher. This is a crucial step of using marketing strategies for jewelers in order to reach your goals. If your site isn’t optimized for searches, you miss out on potential traffic. This means you might be giving up sales to your competitors.

jewelry marketing


Holding events in your store is a great way to create a short term boost in sales. However if you hold events too often, your regular customers may start waiting to make purchases until you run an event. The recommendation is that you run events 1-2 times per year and feature certain brands,have special pricing for a limited time, hold tax-free events, or host bridal shows. All these types of events adds value for your clients and benefits your company.

Design a Logo

Having an attractive logo that is professionally designed for your jewelry marketing works in two ways. It helps you look like a professional, trustworthy business, and it creates name recognition. Your jewelry store marketing tells your customers how much you care about getting their business. Having a brand logo that is recognizable and aesthetically pleasing will invite customers into your store or onto your website.

High-quality Photography

Investing in high-quality photography will allow your customers to see the intricate details of your diamonds and gems. This shows the quality and beauty of your jewelry and will make your jewelry store marketing much more effective. Prospective customers will instantly be able to see that you have something that is worth buying. Use your photos everywhere that you market, like in digital marketing, direct mail marketing, your website, or any other signage or promotion that you do.

Social Media Marketing

Social media marketing is more important than ever, and having a social media campaign for your jewelry business is extremely important. Doing this will allow your brain to expand to a wider audience, while also continuously marketing your product. One of the best ways to do this is using social media and having a campaign you can run on each platform. This can be done by creating social media accounts and consistently posting about your brand. Having social media accounts will allow you to become more recognizable, as well as invite your customers to feel connected to you.

jeweler customers

Create Unique Content 

The content that you create should be interesting and different. This could mean a variety of things, however you want to make sure that the contacts that you are putting out on social media will position your brand to the forefront of a potential customer’s mind. They should also align with your brand’s values. Contact marketing has been proven to lead to increased sales, cost savings, and increased customer loyalty. If your customers know you and understand the quality of your business, they will continue to come back to you.

Content Marketing

Effective content marketing begins with your brand. You must think about what your brand represents in the customers that it serves. When using marketing strategies for jewelers, it is important to think about the quality of your products, and how important it can be for your customers to have high-quality products. You want to make sure the content that you are posting on social media, as well as the contact that you are putting out on your website, is showing the customers and prospective customers that your business is worth the price.

jeweler marketing

Marketing Strategies

When it comes to creating a marketing strategy, the first thing you have to do is set goals. You have to think about what you want your jeweler marketing strategies to accomplish. This could be generating more traffic to your webpage, or bringing more customers into your stores. Whatever might be, think about what steps you can take that will help you reach that goal.

Identify Your Market

The second thing you want to do if you want to identify your target market. This will possess distinct characteristics that you must recognize. If your customers tend to be young adults, distribute content on social media. If you have more elderly clients, you might use different venues for ads like television instead of developing an app. This is all dependent on what your target audience is.

Consistency is Key

Next, you want to stay consistent. If you are posting on social media, staying consistent with the content you are putting out leads to trust, which leads to customer loyalty. On social media, you have the opportunity to create a personal relationship with your audience. If you are posting consistently, interacting with your audience, they will trust you and visit your website or store. This trust will allow you to build a loyal customer base, and these customers will come back again and again.

jeweler marketing strategies

Marketing Strategies for Jewelers and You

If you aren’t sure how to go about implementing these marketing strategies for your jewelry store, there are many ways you can create content and distribute it. Here at SEO Design Chicago, we can help you create and use marketing strategies that can boost your sales and bring you more customers! It is important for every company in this era of digital marketing to have a strong presence on the internet. We can help you with anything you may need. Contact us for a consultation!


  • What are marketing strategies for jewelers?
  • Are good pictures important for jeweler marketing?
  • Is digital marketing important for jewelers?
  • How can I use marketing strategies for jewelers?
  • Is a website important for jewelers?

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