Finding a good digital marketing agency for plumbers can be as tricky as installing a smart toilet in a tiny bathroom in an old home with antiquated pipes.
While there are over 40,000 digital marketing agencies in the United States, they’re not all particularly good at helping plumbers rank on page one of Google search results (SERP) when a person types in a phrase like “inexpensive plumber near me.”
We have helped a number of skilled tradespeople, like plumbers, improve their online presence. We’ve helped solo businesspeople, who don’t have a team behind them, and small businesses.
Be sure to look at our reviews. We think we know what a good digital marketing agency is for plumbers because we have plenty of customers who have stated that we increased visitors to their website, increased the number of phone call inquiries they were getting and increased their sales.
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Why Does Digital Marketing Matter for Plumbers?
For most people, spending money on a plumber just isn’t that fun. It might be fun if they are getting a new heated toilet with a bidet – a product they’ll enjoy. But if they have to hire a plumber to fix broken pipes, clogged drains or fix leaks, they’re usually not too jazzed about it.
So before calling anyone for their plumbing needs, people go to Google, online review sites and reach out to friends and family. Why? They want to find a good plumber who won’t overcharge them.
A digital marketing agency makes sure you are the plumber people find when they search for help. We use a variety of tactics to make sure you rank high in search engine results pages (SERP). We do this by creating or redesigning your website, fixing existing content or providing new content so it contains the right keywords, taking a look at your existing online reviews and seeing if we can have bad ones removed, listing you in Google My Business and more.
Other plumbing digital and website issues include:
- Conversion to business and website management systems
- Analytics reporting
- Developing a SEO plan
- Website analysis
- Superior photography and videography
- Content creation that’s regularly posted to the site
- Social media content
- Adding tools to your website to make booking appointments, paying bills and more easier for customers
Now you can do this all yourself (that will take a lot of time unless you have strong tech skills) or parcel out some of the duties to a good plumber digital marketing agency like us at SEO Design Chicago. But you’re a plumber and unless you want to broaden your skill set to all things tech, it may be worth your time and actually save you money to let a good digital marketing agency for plumbers do this all for you.
We’ve worked with plumbers and other skilled tradespeople. We understand that your digital marketing campaign is about targeting potential customers who live in your service area. After all, gas is expensive. The further you drive for customers, the less money you’ll take.
Understanding local SEO for plumbers is what sets us apart from the competition.
We Know All There is To Know About Targeting Nearby Customers
Search engine optimization (SEO) means doing over 200 things to every web page that’s published so it ranks higher in search engine results pages (SERP), or the results that appear on the first page after a person enters a search term into Google or Bing. For plumbers, that phrase people enter is often “plumber near me.”
You want to reach the people who are located near you to cut down on your overhead costs and travel times.
So you need someone on your side who understands everything about local SEO. We read articles, watch videos and listen to podcasts about SEO daily. We’ve nailed down the 200 or so factors that Google uses to figure out what websites to rank higher in SERP than others.
SEO involves using specific keywords and phrases that people enter into Google related to anything. In this case, it would be the words you think people use to find your plumber company. You can guess at these words, but we can actually find out what these words really are through databases like Google’s Keyword Planner, Moz Keyword Tools and Ahrefs Keyword Explorer.
Pages that are SEO friendly include keywords in the web page title and headline. They also include hyperlinks to internal and external websites. Any images have keywords embedded into the alt tags.
For plumbers, top keywords (and how many people search for them on a monthly basis) include:
| Plumber | 65,000 |
| Plumbing | 40,500 |
| Electric water heater | 18,100 |
| Toilet repair | 12,100 |
| Gas water heater | 12,100 |
| Water heater repair | 9,900 |
| Plumbing services | 6,600 |
| Garbage disposal repair | 6,600 |
| Tankless water heaters | 6,600 |
| Drain cleaning | 5,400 |
We’ll work these phrases into your website in just the right places so that you’ll appear high in SERP, especially when people within your service area use these keywords.
We Know How to Make Amazing Plumber Websites
Don’t have a website? Need to level your current one up? We specialize in plumbing websites.
We make sure websites have a consistent color scheme, easy-to-read fonts, a logo and a tagline.
We also make sure a website loads fast. Google lowers web pages in SERP if images, text, and video take too long to load and/or don’t look good on phones. Making sure your website looks great on a phone is especially important for plumbers. People usually don’t take their laptops into the bathroom if they have a plumbing problem.
They use their phones to take pictures, then hop online to find a plumber. 76% of people who go online to research local services on their smartphones call a company they find within a day. We’ll work to make sure that company is you.
To make a website load faster, you need to know how to compress images and video, and remove bad code. A good plumber digital marketing agency offers all of these services in house. At SEO Design Chicago, we know a ton of ways to improve your website’s load times, and to make your website look better on phones.
This will have a direct effect on your digital marketing strategies and the return on investment you make paying us. Reach out to us to get more information on how we can fix your website so it loads faster, looks perfect on a mobile phone or helps in other ways.
We Have Hard Evidence Showing that Our Google Ads Work for Businesses
Google ads are the websites and text that appear under “sponsored” at the top of every SERP. But good plumber digital marketing agencies know that Google Ads appear other places, including:
- Ads that appear after or when people check their Gmail (and people often email friends and family about plumbing problems)
- Under the tab in Google Shopping (if you sell plumbing supplies)
- In the middle of or at the beginning of a video someone clicks on through Google videos (often people will try to fix their own plumbing problems by watching videos)
- In Google Maps (people want to look for plumbers near their homes or businesses)
You have to pay for ads in all these places. But you don’t buy an ad – you bid on keywords that appear in the ads. It’s like an auction, not a store.
A good plumber digital marketing agency knows how much you should bid for each keyword. You don’t want to overbid or underbid.
Here’s the great part – you don’t pay Google unless your ad appears, and someone clicks on it. This pay per click model is great for small businesses. You can actually see who is clicking on your ad, and verify what actions they take afterwards. Do they call? Email? Or visit your site and leave?
All of these things are useful information because you can then tinker with your ads and website, based on what people do after clicking on your ad. If they do nothing, then something is wrong with your site – maybe you’re making it too hard to reach out. Maybe your pictures aren’t enticing. Maybe your services and service area aren’t clear. A good plumbing digital marketing agency will see what needs improvement.
A Good Digital Marketing Agency For Plumbers Knows Sales Aren’t the Only Measures of Return on Investment
Yes, making more cashola is the main goal you likely have for marketing your business. But a good plumber digital marketing agency will always encourage you to consider what other things you may consider to be important returns on your investment in digital marketing.
For example, a surge in web traffic, obtaining potential clients through emails or phone calls, acquiring more phone numbers for text marketing and getting more sign ups to email marketing all show that your digital marketing strategies are working.
We always help our clients see that growth isn’t just about increasing profits. It’s about increasing brand awareness.
At SEO Design Chicago, we make sure plumbers appear whenever people in your service area are looking for one. We use a variety of ways to make sure you’re the leader of the pack by listing you in Google Map Pack results, tinkering with your website, producing SEO friendly pages and many other digital marketing services.
Contact us through our chat bot (something we can add to your website to make sure you never miss a lead) so we can give you feedback on your current online identity, and tell you how we can improve things. And remember, we always need a good plumber too.
Contact Us Today!