As a small business, your focus may be on how to get your group of customers through the door by relying on traditional forms of advertising. While this strategy may bring in business, there is a better and easier way—digital marketing.
For small businesses, digital marketing allows you to grow your business exponentially while, at the same time, not spending as much money on advertising. Even as a small business, you can be competitive online, whether through social media, email marketing, or web searches.
In this article, you will learn about what digital marketing is, its importance, digital marketing solutions, and digital marketing tools that you can implement in your business to encourage growth.
What Is Digital Marketing?
Digital marketing refers to advertising that is delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method that companies endorse goods, services, and brands.
Consumers rely heavily on digital media to research products. Modern-day digital marketing is a system of channels that marketers utilize for their brands. Advertising online is much more complex than the channels alone.
To achieve the true potential of digital marketing, marketers have to dig deep in today’s intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time.
By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront of customers’ minds when they are ready to buy.
Importance of Digital Marketing
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. By using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Implementing digital marketing strategies will allow your business to expand online, thus bringing in more customers.
Some of the other benefits of digital marketing include:
- Interact with your prospective customers and learn exactly what they are looking for.
- Reach a global marketplace.
- Save money and reach more customers for less money than traditional marketing methods.
- Get to know your audience and allow them to know you personally which can help create brand loyalty.
- Track responses to your marketing efforts immediately.
Digital Marketing Solutions
Slowly but surely, the world is leaving the pause of the pandemic. As more things begin to open up again, it’s important to optimize your business to reach your audience, as well as expand on your audience. With these solutions, you can optimize your business to the best of your ability.
Now more than ever, social media is a powerful tool that can meet the emotional needs of your audience. Depending on what your business offers, you are in a position to make meaningful changes in people’s lives. People need reassurance, but they also need education and entertainment.
There’s no better way to create a sense of community with your audience through social media. Your posts on social media should have more persuasion now because people need your interactions more.
Since people can’t necessarily come to your business during this pandemic, your business needs to come to them by improving your online presence. In this time, more people are online looking for something to do, and you’re able to provide them with a distraction.
Increasing your SEO is important so that you can improve your ranking and become a go-to for your audience whether it’s for entertainment, education, or just a soothing environment to ease their minds while going through aspirational images. If you sell a product, expand your reach with online options that make it easy for consumers to buy your product.
You can speed up your SEO efforts and see quicker results by adding pay-per-click marketing to your digital marketing strategy. You only pay for solid clicks so you can get the most out of your investment by capturing the right traffic that leads to conversions.
Optimize for Near Me Searches
If your small business is local, make sure that you are optimizing SEO on your website for “near me” searches. This can be done by updating your Google My Business account and making sure any geo-references are consistent with wherever your address is posted online. This helps Google confirm your location, and in turn, helps get you onto the geolocation map so people can find you quickly.
Digital Marketing Tools
Using digital marketing tools will allow your small business to get the biggest bang for your buck as well as ensure your time is invested wisely. Digital marketing can be extremely helpful, but can also be taxing on your time.
Using these digital marketing tools, or tools like them will allow you to optimize your time so you can spend more time with your business and customers. These tools can help with automating repetitive tasks, collecting data for you to analyze, optimizing your campaigns, and helping you organize and plan your marketing activities.
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it. It is best paired with Google Search Console, which is another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any period you choose.
- Where these visitors are coming from—referrals from other websites, organize search, ads, social, or direct.
- The keywords people are using in Google to find your site.
- The demographics and interests of your users.
- How long each user spends on your site and which pages they visit.
This is vital knowledge that can help you optimize your website and marketing campaigns.
No matter the size of your business, email marketing should be a part of your overall strategy. When a customer signs up to your mailing list, they’re inviting you straight into their inbox, which is why email marketing on average offers a higher ROI than any other marketing activity.
Mailchimp is an ideal choice if you’re just starting or running a small business. Mailchimp’s basic service is free until your list hits 2,000 subscribers. It offers the main functionality you need without making managing your email marketing too complex.
Mailchimp also offers a slew of features and digital marketing tools such as segmentation and personalization, landing page builders, form builders, audience insights, CRM tools, predictive insights.
In this digital age, it is imperative to maintain a presence on social media to remain competitive in the marketplace. Social media takes a lot of time to curate and maintain, even if you’re using it purely for marketing purposes. A digital marketing tool that is available to cut down on this time inefficiency is Hootsuite.
Hootsuite provides a central management platform for all your social media channels. It allows you to schedule posts in advance. Get all your social media content for the coming weeks or months ready in one session!
Additionally, you can get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI. You can also track mentions of your brand and manage responses, all in one dashboard. Hootsuite also offers tools for promoting your social media posts through the platform now as well.
One of the most important aspects of digital marketing is the visual quality of your content. Appealing visuals keep your audience engaged. Use quality photos to keep your readers interested. Come up with motivating quote graphics. Create colorful graphs to visualize complex data. You can also create highly engaging infographics.
A digital marketing tool that can help you create high-quality digital content is Canva. Canva is a free tool that is constantly evolving, offering more graphic design tools and templates all the time. Canva helps you create content for social media, infographics, marketing posters, business cards, and e-books.
Free templates from Canva are useful, allowing you to use photos that are already featured on the site. You also can upload and polish your images, or even create brand new ones. Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With an easy-to-use interface, Canva gives you a wide range of options for creating beautiful images. Canva offers photo editing, various color palettes, many font combinations, effects, and custom image sizes.
Digital Marketing Solutions from SEO Design Chicago
SEO Design Chicago offers a variety of digital marketing solutions for your business. We offer digital advertising, search engine optimization, web development and design, analytics and reporting, custom content creation, and digital marketing consulting. Let SEO Design Chicago help your business today!
- What is digital marketing?
- How can a small business use digital marketing?
- What are some digital marketing tools?
- How does digital marketing work?
- Why is digital marketing important?