More than one billion people use Facebook every day! That is a lot of people. Facebook is a lot more than simply liking, sharing, and publishing posts. In order to get the most out of your Facebook experience, you should know how to pin a post in a Facebook Group.
In this article, you will learn what a pinned post on Facebook is, how to effectively pin a post in a Facebook Group, and the benefits of Facebook Groups.
What is a Pinned Post on Facebook?
A pinned post on Facebook is a post that you manually pick to stay at the top of your Facebook Timeline. Basically, by pinning a Facebook post, it will not get lost in all the other posts that will appear on your Timeline. Your pinned post can be found at the top of your Timeline. The pinned post will only stay pinned for 7 days, but you can unpin the post at any time before then. Pinned posts on Facebook are helpful to recreational users who want to easily access a certain post. In addition, pinned posts can be useful for business Facebook accounts as well. These days, many businesses use Facebook as part of their marketing and advertising campaigns.
Here are some simple pinning strategies for business users:
Pin Posts to Increase your Followers and Customers or Clients
You want to be strategic in what post you decide to pin since you can only pin one post at a time. The post should offer people something that will benefit them in exchange for a like or follow. For example, the company Scribbler pinned a post called “50 Calligraphy Tips.” They chose this post to encourage people to check out their business.
Pin Posts to Make a Great First Impression
First impressions are crucial to gaining new followers and customers. Consider pinning a post that will pull Facebook users into your account. Make people want to click on your website to learn more about your product or service. Essentially, a pinned post can act as a welcome page to first-time visitors. For example, a clear way to welcome people to your page is to create a welcome message. This message can be in the form of a written message, video, graphic, or any other creative way to get your message across to users.
Add a Photo to the Pinned Post
Content with a visual aspect gets viewed 94% more than content with only text. Consider adding a photo to your pinned post if you want to make a bigger impact on viewers. The best size for pinned photos is 404×404 pixels. You can find images online or use a professional digital agency like SEO Design Chicago to help you with photography.
How to Pin a Post in a Facebook Group
Pinning a post on a Facebook Group is an effective and simple way to communicate with people in the Facebook Group. The pinned post will be the first post that people see when they visit the group page. Pinning posts on Facebook is helpful because it keeps the most important and relevant post at the very top of the page. Therefore, people can easily stay up to date on what’s happening on that particular Facebook Group.
Follow these simple and quick steps to easily pin a post on a Facebook Group page using your computer.
- Log on to your Facebook account. Go to your group page that you belong to. You can find all the different groups you belong to in the Groups section.
- Click the textbox that says “Write Something.” Then, type or copy and paste the update. After, click the “Post” button to upload the update.
- Hover your computer cursor over your new post, click the small arrowhead on the top right corner of the post, and choose the “Pin Post” option. Doing so will pin this post to your Facebook Group. You can only pin a post if you are one of the group admins on the Facebook Group.
Follow these simple and quick steps to easily pin a post on a Facebook Group page using your mobile device.
- Log on to your Facebook account through the internet or the Facebook app.
- Click the icon on the bottom right that looks like three horizontal lines. Then, select “Groups.” Then, select “Your Groups.”
- Click “See All” to choose the group that you want to pin a post on.
- Write and publish your desired message.
- On the post that you want to pin, click the icon on the right side of the post that looks like three horizontal dots. Then, choose the “Mark as announcement” option. Now your post will show up at the top of the Announcements page. Facebook announcements and pinned posts are not the same thing. Unlike pinned posts where you can only have 1 at a time, you can have up to 10 Facebook announcements at once.
- To pin the post, click the “More” button. Then, click “Pin to top.” Doing so will pin your post to that specific Facebook Group.
The Importance of Facebook Groups
Now that you know how to pin a post on Facebook, you are probably asking yourself, “Why should I even belong to a Facebook Group? Isn’t it enough to simply have a Facebook account?” Well, the answer is simple. Belonging to a Facebook Group allows you to form a closer relationship with other people in the group. Specifically talking about small businesses, there are many benefits that come with Facebook Groups. There are many other tips and tricks to help increase revenue for your small business. Creating a Facebook Group is just one way to increase business and brand visibility.
Here are some reasons why you should consider creating a Facebook Group for your small business.
Call to Action
As a small business owner, you want to increase website traffic to increase sales. An easy way to draw people into your business is by establishing a call to action. There are many call to action strategies you can use on Facebook to encourage user engagement. Creating Facebook Groups and pinning posts is a great place to start. If you create a Facebook Group for your customers and followers, you can create a welcoming community. People can share their experiences, relevant posts and links, and post other things related to your business. By pinning a post or creating an announcement on your Group page, you can increase your click-through rate. Your click-through rate will thrive because your pinned post will be the first post group members see.
Feedback is crucial to business success. If you create a Facebook Group, you can create polls and ask for user feedback. In addition, Facebook allows you to create a conversation thread. Conversation threads allow users to talk about a certain topic in one long written conversation.
Your main goal for your Facebook Group is to increase brand visibility. Luckily, that is one of the many benefits of Facebook Groups for small businesses! Through Facebook Groups you can offer your loyal customers and clients special discounts or other offers. Yes, you can do the same thing through email marketing; however, using Facebook Groups to do so is cheaper and you might even reach more people.
As mentioned earlier, Facebook Groups allow you to interact with customers. In addition, Facebook Groups give customers a place to interact with other customers. This aspect is helpful because customers can share their experiences with you and other customers. As stated earlier, getting customer feedback is a very important part of running a small business or any kind of business. Another benefit of Facebook Group interaction is the birth of new ideas. People like to talk a lot on any kind of social media platform. Through various conversations and posts on your specific Facebook Group, you might gain new inspiration for new products or services that would be beneficial for your business.
Trusting Relationship with Facebook Community
This benefit is similar to the previous point. Facebook Groups allow you to have a more personal, laid back relationship with customers. You can comment on, like, or share group posts. Those actions allow you to essentially be your customers’ Facebook Friend. Friends trust one another. Of course you want your customers to trust you and vice versa. So what a better way to achieve this level of trust and friendship than through a Facebook Group community.
Now that you know what Facebook pinned posts are, how to pin a Facebook post on a Facebook Group, and the importance of Facebook Groups, you have a better idea of the many things you can achieve on a single social media platform. If you can achieve so much through just a Facebook account, imagine how much you can do if you are active on other social media platforms too. Your business would definitely see an increase in sales and brand awareness. Even if you aren’t using Facebook for business reasons, and you are just a recreational user, you can still use these instructions on how to pin a Facebook post. You might even be inspired to join some Facebook Groups that interest you.
If you are interested in learning more about how to use Facebook, or even how to advertise on Facebook, consider our Facebook Ads training. SEO Design Chicago’s advertising professionals provide personalized training sessions to teach you the skills you want to learn!