Small Business Search Engine Optimization
This article will cover the ways that small business owners can improve their web presence and brand awareness via SEO. It will cover details that are important and effective.
Search Engine Optimization (SEO) is essential for a strong foundation for success. You may have a great product or service to offer people, but if you ignore SEO, it’s difficult to gain attention from prospective customers and clients. For a small business to gain online success, it is vital to execute SEO strategies. SEO is the process of optimizing your business’ web presence so it can be far more visible on search results, like Google or Bing.
SEO for small businesses can grow website traffic, develop brand visibility, and gain revenue. It allows for more traction for growth and other opportunities for your small business. SEO is not something that just happens. It takes time and effort to grow your online presence. By using certain methods and strategies, SEO can help direct your website to the forefront of the search engines.
On page SEO services:
Optimize your site
This may sound foreign and confusing but it’s pretty straightforward in theory. Search Engine Optimization is vital for the success of your small business. When businesses become more visible on search engines, it leads to an increase in sales, profitability, and leads for your business.
It is therefore critical for your business to update your website as time passes. Regular maintenance can ensure that your website is in great shape. This all may feel like a lot, but there are tools that can help. SEO Design Chicago conducts audits to detect problem areas and offer SEO advice.
Content is what drives SEO. Creating content is key for SEO because great content can change the way search engines treat your site. Quality content helps raise keyword rankings, which then raises the opportunities for potential customers and clients to find you and your site in their search queries.
There is a wide range of content that you can include in a blog post or elsewhere to help improve your online presence. However, it can be difficult to create quality content on your own. This is particularly true given the complexities of keyword research and building links to your site. That’s why it may be best to turn to a professional for help. SEO Design Chicago can help with content creation.
Build authority with links
When you write content for the sites of other companies and link it back to your own website, not only are you generating traffic, you are also becoming an expert in the eyes of your audience. Websites will sometimes have a place for guests to write blogs or other content for their website.
While writing content on another site, include backlinks to your own site to generate traffic. Quality and quantity are key here. Google can tell what kind of external links are being used. So, if you have links spread across the internet on reliable websites, it can improve your position on search engines.
Build a reliable mobile-friendly website
If it isn’t already, your website really needs to be mobile-friendly. Google prioritizes mobile-friendly websites. That means that if the layout of your website doesn’t travel well to a mobile device, you’re being left behind.
If that isn’t enough to get your moving on this, perhaps the news that Google also offers a mobile-friendly test to check your site will. Mobile traffic takes up a large amount of the traffic of visits to websites. If your site isn’t up to that standard, it’s definitely time to get some help to change that.
Use Social Media
Social Media may be one of those things that some business owners can’t imagine for their company. Perhaps you think that your company just won’t have a voice on social media platforms. Or, you might believe that you won’t generate quality leads from your social media pages.
Here’s the thing, social media can have a huge impact on your small business. It has been proven that companies who provide high quality, consistent, and relevant content on their social media pages see growth. With content that is spread across multiple different platforms, search engines will see your quality content and will raise your search rankings.
Data is one of the biggest assets you can gain for your online presence. Collect data all the time! You can learn an incredible amount about your customers and clients from a few data points. Through data, you can use the information you’ve learned about the type of people that visit your site to then develop some strategies to build up your business. The Google Search Console and Google Analytics can analyze your company’s data for you.
Importance of local search
Local SEO allows businesses to promote their products and services for a local audience. One piece of SEO advice is to not ignore Bing and Yahoo. Search engines, like Google and Bing, gather information for local search, like local content, social media profile pages, and links to provide the most relevant information.
Local search engine optimization is the process of affecting the visibility of your site by editing and changing the type of information search engines look for. Local SEO for small businesses is particularly important because it allows you to compete locally with larger regional brands. SEO Design Chicago offers several packages to help optimize local SEO.
Claim your physical address
One tip for small businesses, if your company has a physical location with offline customers, make sure you claim your address as your own. Google’s algorithm prioritizes nearby businesses for online searches. People constantly look for something nearby. Make sure that your company can be located by search engines like Bing and Google.
If you have more than one address, be sure to create separate listings for each location on your website. This way you will boost the visibility of your brand and stores. In addition, search leading local listings, like Facebook, Yelp and Yellow book and “claim” your listings. After you have claimed your business. Make sure everything is consistent and accurate. Make changes, delete duplicate pages, and so on.
It’s important that your business is listed in the appropriate categories for maximum optimization. You can do this through keyword research. Search engine position relies on a number of factors, one of them including relevance to a search.
You can optimize this for your business by including a number of keywords that are relevant to both your business and the possible words used in local searches. You should add keywords on your site titles that identify with your business, what you offer, and your physical location as well. Don’t go overboard here and throw in a ton of keywords in your title as it may negatively impact your results.
We’ll say it again. Ensure your website is mobile-friendly! This is especially important when we consider Local SEO because most mobile web searches are for nearby places. Nearly one-third of all mobile searches are location-based. Also, if the “nearby” is missing in the initial search, Google will automatically prioritize the closest options. So, it is essential that your site is mobile-friendly and that you have updated your location across platforms.
Optimization of GMB and Bing Places
Google My Business (GMB) and Bing Places for Business are free tools that allow businesses to create and then manage their listings on these search engines. Your profiles let your small business easily connect with customers.
A listing appears when customers search for a business either in Google Maps or through the Search Engine Results Pages (SERP). There are a ton of tools out there to optimize your Google my Business and Bing Places for Business profiles. Here are some tips to optimize your profile:
Claim your Listing
The first step of creating your GMB profile is to claim your listing. Your listing will appear when someone searches for your small business, so it is up to you to claim that listing. If your small business is a couple years old, it’s likely you already have a listing. Otherwise, you can create one.
Fill Out your Profile
It is in this step that you should fill in your business information. The basics include your business name, address, phone number, hours of operation, and business category. Make sure everything is consistent across all platforms.
Add Business Description
In the first few steps, you may also add a business description. This step is incredibly important if your business is niche. There may not be a category that fits your company. Here you can optimize your profile by including products and services, values, and so on. Descriptions can improve your search rankings on both Google and Bing. They also differentiate you from your competitors.
Businesses with photos are more likely to receive requests for driving directions to their locations and more visitors to their sites than businesses who do not have photos. Include your logo as well as the picture you would like to appear first on Google Maps results. You may also include products and events to let potential customers see what you can do. Both search engines use photos, but Bing is more image forward as the first thing you see are images and the name of the businesses.
Respond to Reviews
Through GMB and Bing Places, you can have direct communication with customers. Your business listing allows customers to post reviews of your business. Online reviews can be a great way to instill trust in a community and help you find new people online. Local businesses rely on reviews. When you respond to reviews, you show customers that you value their business.
Without using SEO methods and tips, it’s unlikely that your website will gain online success. No matter what type of products and services you offer, online visibility is essential. The way that business is being conducted has changed. Be a part of that change by taking charge and optimizing your online business.