YouTube is a worldwide online content creation social media and video-sharing platform. The site allows users to upload, watch and share a wide array of content, including music videos, tutorials, vlogs, sketches, and more. This platform originally gained popularity through users creating channels and uploading their own content for a constant stream of users to enjoy. For countless years, users have created channels of all types in order to share their lives with the world, gain popularity, or to even upload things they find interesting. Some of the focus points within this platform will be touched on more in-depth within this article.
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How to Advertise on YouTube
Many content creators that use YouTube as their primary platform often get paid the more views and interactions they have within their site. This leads many companies who want to advertise on YouTube to follow content creators and negotiate brand deals. In order to get your company’s name in their line of sight, you should start by reaching out to either them or whoever controls their marketing. You would need to discuss a budget with your company before you try to strike up a deal with the creator as well, because the bigger the following, the more expensive it will be to sign them.
After doing your research and creating a budget for the product or the company itself, you will need a goal or an objective for them to follow. If you know exactly what you want the video to be, you can include that information. Keep in mind that creators have something that companies are unable to achieve and that is a close connection with their viewers.
While there are many other content creation platforms, YouTube outranks most of them all on how often users log in. With the platform’s highest popularity largely from teens to mid-twenties, this is a large demographic that continues to be impressionable. When a company collaborates with a content creator through YouTube advertising, they are more likely to get positive feedback from this video instead of advertising where the audience is asked to read about the product itself. If someone’s favorite creator is suggesting a product because they “love it,” and “use it all the time,” the consumer will want to be like them and purchase it as well.
How to Find the Best Creator to Advertise With
Knowing how to advertise on YouTube can be very simple, based on how you choose to go about it. You have to find a creator who has established a good brand for themselves or someone that is looking to establish a brand for themselves. If they are already popular, you need to see what they already are advertising, or what the majority of their following is interested in. If you are a company wanting to promote its new line of beauty products, you would want to find someone who already discussed topics along the same lines or someone who can post a “Get Ready With Me.”
One of the biggest mistakes that a company can make is not doing their research on creators before they choose to partner with them. You must make sure that they will advertise in a way that is not forced or does not bring any negative light to a product. In the new age we are in, it must appear authentic and real, or else the consumers will notice and it will both harm the brand as well as the influencer. Doing keyword searches and doing your research beforehand is the best way to ensure a positive result for both parties.
What to Avoid When Advertising on YouTube
If you’re a company searching for better promotion and you turn to YouTube advertising, you need to watch out for a few components. While there is ad space to put before videos of any kind, most people can either pay an extra fee per month to avoid those or they will skip them within the first five seconds.
Many companies choose to use the advertisement video space that is most common and upfront. This space is equivalent to printed ads on your webpage, which if you’re looking to boost your sales, may not have enough foot traffic as is. As it was addressed earlier, when looking to promote your company, it is best to find a creator that is already similar to your brand, so the transition looks more seamless. Nothing is as forced as a creator who does not fit the product they are selling. By finding a creator who already meshes well with the products you are needing or wanting to promote, you can make it appear as if they already have a well-established history with your brand.
Examples of YouTube Content Creators
One of the best examples of someone who gained fame from YouTube is Emma Chamberlain. She started her channel years ago and she is one of the most successful creators that arose from this platform and kept growing her following over the years. While many people have transitioned to other apps, Emma Chamberlain has continued to use YouTube and remained successful. As such, she is one of the best examples of creators seamlessly using YouTube to advertise products.
In her videos, a lot of what she talks about is what she does in her life, her wardrobe, and anything else she finds worthy of discussing with her viewers. Most of her videos remain light and personable, which is why so many people stream her channel. Brands that know they can capitalize off of her mentioning them ensure that they can be seamlessly mentioned in her videos. She does not change her personality or how she conducts her videos when doing an advertisement. Instead, just by mentioning brands or using them, her followers follow suit and do the same.
Video Advertising Outside of YouTube
Podcasts are increasingly popular in today’s age. While they are generally on music streaming services, they also commonly go on YouTube on the creator’s respective page. They are a great way to promote your company’s merchandise as well. During podcast episodes, creators will generally talk about sponsors and ads at various points. One of the reasons is that while podcasts are not the same as most channels on YouTube, they still remain very similar in regard to advertising. Podcasts typically have a set list of things they would like to talk about, but they can be about anything you could imagine.
Social Media Advertising
In the times we live in today, promotion on social media is necessary for any business or start-up. In order to get your name out there, whether you are just starting out or releasing a new line, social media is key. While YouTube advertising is very effective and can achieve a high amount of foot traffic in just one day, it may not be for everyone. YouTube is a great platform to use, but it isn’t the only option to choose from. There are endless platforms to use, and new ones emerge every day. Whether your company’s path takes you to YouTube advertising or to digital marketing, there is not only one route to success.
YouTube Advertising Help From SEO Design Chicago
There are many excellent examples of how to advertise on YouTube, but there is not just one right way. There will always be new ways that people can promote their businesses or products in new and creative ways. Each creator has a different channel and following that not everyone can replicate. It is important for businesses to find someone who fits their needs and can help them achieve a better year in their field than the last. Both of you have something to gain from the deal, you just need to find the right person in order to make that happen.
Whether you just have questions about YouTube advertising or are looking for help taking the leap into making it a part of your marketing strategy, contact the team at SEO Design Chicago. Check out our YouTube advertising services, as well as our other services to learn more about how we can help your business.
FAQ:
- Should my business advertise on YouTube?
- Who is an example of a YouTube content creator?
- Could my company benefit from using content creators?
- How important is it to research the creators beforehand?
- What demographic is YouTube most popular with?
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