How to Optimize Your Web Pages for the Right Keywords

Keywords are the foundation of every great SEO strategy. The purpose of your company’s website is to be found online when someone is searching for keywords related to your business. The goal is to show up high on the search engine results pages (or SERPs) for keywords relevant to your business.We will tell you how to optimize your web pages for the right keywords. 

How to Optimize Your Web Pages for the Right Keywords

Keywords Definition 

Keywords are the words or phrases that searchers enter into a search engine like Google’s search box to find the answer to a question or some other information they are looking for online. 

Importance of Knowing How to Optimize Your Web Pages for the Right Keywords

In order to rank high on Google, you need to optimize the content on each page of your website. You need to do this for search engines, but also for the people who are searching for you. It is easier to rank locally because there is less competition, but it’s still not as easy as you might think. 

One reason it’s hard to rank on the first page of Google is because of paid ads and the Google 3-Pack. These two take up a lot of space, so there isn’t much room left over for organic search results. And unfortunately, 75% of users never click past the first page of the search results. 

optimize keywords

How to Optimize Your Web Pages for the Right Keywords

These are the steps for how to optimize your web pages for the right keywords. 

Keyword Research

Optimizing your pages begins with keyword research. Keyword research is the process of determining which keywords will help searchers find your web pages. Think about the keywords people might use to search for your business. Then, hone in on those keywords as you write content for your website.

How to Find Keywords to Target

Of course, beyond just brainstorming, there are more technical ways to find keywords to target for your web pages. A simple way to find keywords is to just type a search word or phrase related to your website or business into Google. Google will automatically display various key phrase options for you. 

But there are also many search engine optimization tools you can use to help you with keyword research. These tools like SEMrush and Ahrefs help you find keyword phrases that you might not otherwise consider. This means they are oftentimes worth the price. Optimizing your web pages for the right keywords is not a one-and-done task, but an ongoing process.

If you don’t wish to invest in a keyword research tool, sign up for a free Google AdWords account and use Google’s Keyword Planner. Or, try a free tool like

How to Find Keywords to Target

Try Long-Tail Keywords 

When you are looking for keywords to target, you might choose long-tail keywords. Long-tail keywords have more than three words. They are often ideal to use because they have less competition and are much more specific. For example, you might optimize for “new iPhone 14” vs. just “iPhone.” Long-tail keywords help with buyer intent. Someone searching for “iPhone” might simply be looking for more information about iPhones and how they work. But someone searching for a specific model most likely has buyer intent, aka, is looking to make a purchase. 

How to Use Keywords Correctly

It’s not just which keywords you choose that is important to Google. You also need to make sure you are using your keywords correctly on each web page. Make sure to use your keywords in each web page’s title tag, description tags, alt image tags, and in the first paragraph of your page. Also, be sure to use synonyms and variations of the keywords you choose. Try not to repeat the keyword phrase more than two to five times per page, depending on length of the page, in order to avoid keyword stuffing. 

Choose the Right Amount of Keywords

You might be wondering how many keywords you should optimize for per web page. You only want to optimize each web page for a maximum of one or two keywords. 

optimizing keywords for search engines

Optimize Your Web Pages for the Right Keywords with SEO Design Chicago

It can be difficult to master the art of optimizing web pages for the right keywords. SEO Design Chicago offers content optimization services for all different types of websites. We can optimize your web pages for the right keywords for you. When it comes to search engine optimization, an expert can make all the difference. 


  • How do I find keywords?
  • What are keywords?
  • What are long-tail keywords? 
  • How do I optimize my web pages for the right keywords?
  • How many keywords should I target per web page? 

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