Importance of Blog Marketing
There are many different ways to create content and inform customers but there is no better way to improve your web SEO than with writing blogs. There are two simple reasons for this. Firstly it allows for more pages associated with you and your website to exist and catch the attention of web crawlers and second having written pieces of content allows for more keywords to be placed directly on your website. Both of these points play into each other as you have more keywords because you have more pages to put them on and these pages are getting attention from web crawlers because of the keywords placed on them. By working together these components lead to a stronger SEO presence.
While higher internet speeds have lead to a rise in video content being the biggest use of bandwidth, writing still holds an important place in the sphere of online content. Something like a video is very of the moment. Once it’s uploaded it really can’t be changed. So if the information in the video gets outdated that video becomes useless to viewers. The only way to fix this situation is by uploading a new video which means any traction from the original video is lost. When it comes to updating a blog post all you have to do is edit it. The same link and page it is facilitated on will always stay the same, as long as you don’t change it, meaning that with minor adjustments a blog post can serve as longer lasting content.