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What Are Google Algorithms?

What are Google algorithms and how can you use them to your advantage? Google’s search engine ranking algorithms are complex and ever-evolving. If you want your website or posts to rank high on Google’s search results page, you should understand a little bit about Google’s algorithms. Empowered with this knowledge, you can search engine optimize your online content to best trigger Google’s algorithms and rank higher. In this article, you will learn the answer to the question, “What are Google algorithms,” and how you can use search engine optimization to make your online content best perform. 

google algorithms for seo

Google Algorithms 2022

So, what are Google algorithms? Google’s algorithms retrieve data from all over the internet to find and rank search results per a search query. In simple terms, Google’s various algorithms serve to find the best places to find answers to a search question. Without these algorithms, you could be searching for an answer forever considering just how big the internet is. 

The Google algorithms in 2022 are constantly being updated to improve the search experience, often several times a day. Google algorithms are not the same as they were five years ago and they will not be the same in five years. It will not even be the same tomorrow. While this is great for users searching for the best information, it means that those trying to optimize their content for these algorithms must stay up to date and tweak their optimization tactics as the algorithms change. Most of these updates are small. You will barely notice a difference, but every once in a while Google releases a big update to their algorithms. 

Updates From 2021

What are the recent Google algorithm updates that you need to know about? To get the most out of the Google algorithms in 2022, you need to understand the updates that came out in 2021.

Page Experience Update

Completed in September of 2021, the page experience update includes a page experience score attributed to every site. This score can be found in Google’s search console. It takes into account ad experiences, HTTPS usage, page performance from a user experience perspective, any security issues, and mobile usability.

Link Spam Update

The link spam update hopes to improve user experience by encouraging SEO and marketing professionals to use high-quality links all around. Marketers not using best link practices were penalized. 

MUM

MUM, or the Multitask Unified Model, was introduced to help users complete more complicated tasks. It uses artificial intelligence to understand information from both text and images. It is important to note that Google plans to extend this to audio and video as well. 

Crawling

Before anyone even searches something, Google’s web crawlers gather information from billions of publicly available web pages to index them. They go from one webpage to the next webpage to collect as much information as possible to make Google’s search results as accurate as possible. Google’s search console is a free service offered to give websites some power over how Google crawls their websites. Using search console gives you the option to request a recrawl of your website or opt-out of crawling. Crawling is the first step Google takes to organize the information that could later be presented to users in their search results.

what are google algorithms

Language Models 

What are the ways Google algorithms understand a search query? Google algorithms in 2022 rely heavily on the language searchers use. They need to know the intent behind a user’s search to return the results they are looking for, so Google algorithms in 2022 use language models to uncover what the searcher wants. These language models look for spelling mistakes, synonyms, and the information category

Spelling mistakes are common. Google algorithms will search for search results with the correct spelling. This is a simple yet effective way for Google’s search algorithms to improve the searching experience.

Google algorithms also recognize that many words mean the same thing. While you might search for, “how to teach a dog to sit” Google’s language algorithms will recognize that train is a synonym for teach and also search for results containing the phrase, “how to train a dog to sit.” Because Google’s algorithms can recognize synonyms, 30% of all search results have seen a drastic improvement. 

The way you phrase your search queries can tell Google a lot about the type of search results you want to see. For example, if you type your query in English, you probably want the search results in English as well. Though, an exception to this rule exists. For example, if you are searching for a French restaurant with a French name, but you only read English, you most likely do not want the search results to be in French. Google can discern what you are looking for and return the correct results.

Phrasing

In addition to language, Google’s algorithms can discern what specific information you are looking for based on the phrasing you use. If you use the word “review” or “images,” you are going to get reviews and images respectively. If your query is time-based, Google will return results based on that. Perhaps you would like to know the current scores for your favorite soccer team’s big game against their rivals. If Google’s freshness algorithm finds that you use trending keywords regarding this game, it will be triggered to return the current score as opposed to an old one.

google algorithms 2022

Google Algorithms for SEO

Now that you can answer the question, “What are Google algorithms,” you need to know how the algorithms rank websites on the search engine results page. Once you understand that, you can use Google algorithms for SEO. 

Ranking

Now that you understand how Google’s algorithms read search queries, you need to understand how Google ranks the pages that match the queries.

Relevance

Google tries to push the page with the best and most relevant information to the top of search results. If you know anything about search engine optimization, then you have probably heard about keywords before. Keywords play an important role in signaling the relevancy of your website to Google algorithms for SEO. If the words or synonyms of the words are in the search query, Google will see your page as more relevant and push it higher up on the search results page. Research keywords before creating content and sprinkle in as much of that keyword as you can, as naturally as you can. 

Quality

If you want to rank high on the search results page, you need to create quality content that displays your expertise and credibility. This does not just mean spell-checking your work, though that is still important. Quality content is informative. Your audience trusts you to tell them the truth. You have backlinks from other reputable websites as well as internal and external links to websites that also have quality content. You need to have as many of these links as you can get, at least five of each. A large part of Google algorithms for SEO relies on judging the quality of a webpage, so if you want users to find your website at the top of Google’s search results, you need to make sure that your content is impeccable. 

Local SEO

Google search results for the same query can differ depending on where the searcher is located. For example, if a customer is searching for coffee shops near them, but you are across the country, it is very unlikely that you are going to show up in their search results, nor do you need to. If you are around the corner though, you want to show up. 

If you are trying to attract local customers, your SEO direction will look a little different. Make sure that your Google My Business page is up to date. You do not want to miss out on a customer because your phone number was one number off.

Another important part of local SEO is good reviews. Many positive reviews signal to customers and Google that you are a reputable business. The more reputable you appear, the more likely Google’s algorithms are to push you up higher on the search engine results page.

As always, keywords are a vital part of both regular SEO and local SEO. Choose keywords that match local search terms. This might include adding your location to another keyword, the words “near me,” “local,” and many more. You will need to do research to find which keywords work best for your location and audience. 

google algorithm updates

Search Engine Optimization For the Google Algorithms

Like spiders crawling over a web, Google sends out crawlers to gather information, analyze it, and rank it, so they can return the searcher to the best sources. If you want to be on top of the SEO game, you will need to consider and stay on top of Google algorithms as they change. If you create content for Google algorithms for SEO, you will find yourself ranking higher on the search engine results page.

FAQ:

  • How does the Google algorithm work?
  • How does Google organize so much content on the internet?
  • What are Google’s latest algorithm updates?
  • How often does Google change its algorithm?
  • Why is local SEO important?

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