This article will tell you everything you need to know about the benefits of social media marketing for your business. Many companies around the world are shifting their advertising attention to social media. This article will walk you through the perks of getting started on your social media marketing strategy right away.
What You Need to Know about Social Media Marketing
Social media marketing has recently skyrocketed in popularity as more internet users are creating profiles and logging on every day. In fact, there are currently an estimated 3.6 billion people on social media networks, with an estimated increase to 4.41 billion projected for 2025. Unlike traditional advertising, social media marketing puts your business in front of an enormous market.
Setting up a business social media profile is quick, easy, and free to do. Many businesses have caught on to the popularity of social networks and have worked hard to establish their social media presence.
Facebook, Instagram, Twitter, and LinkedIn are some of the most popular sites for advertisers who are trying to reach a broader audience. On each of these platforms, you can quickly share content with your followers, which allows new potential customers to easily come across your business.
Social media marketing should serve as part of your broader content marketing strategy. Overall, content marketing seeks to present customers with compelling content that will entice them to engage with your business. Social media has since become one of the most used platforms for business owners looking to expand their markets through content marketing.
8 Reasons Why Social Media Marketing Is Right for Your Business
There are quite a few reasons why you should start developing a social media marketing strategy right away. Here are some of the top reasons you should get your business up and running on social networks:
Increase the visibility of your business.
The point of social media content is to drive traffic to your business’s web page. Be sure to include links to your business throughout your social media profile and within your posts. That way, potential customers can easily navigate to your website if they see an enticing post.
To raise awareness about your business on social networks, you need to start growing your social media following. Make it easy for interested users to find and follow your social media profiles. Start adding social media link buttons to your website, emails, and blogs. Include hashtags on your posts so that users who search related topics will find your social media profiles.
Social media is one of the most powerful ways to draw attention to what your business has to offer.
Target a more precise market
While it’s important to grow your social media following, one of the biggest benefits of social media marketing is the ability to target select audiences. Different social media platforms cater to different audiences. When you craft your social media marketing strategy, be sure to account for differences in user demographics.
Facebook and Instagram users are primarily between the ages of 25 and 34, while Twitter users tend to be younger, with the bulk of users somewhere in the 18 to 24 range. Your social media strategy should depend on the market your content is most likely to reach.
You should also keep the nature of the platform in mind when crafting your social media strategy. Instagram is largely focused on images. For best marketing results, you should work on creating high-quality images that can entice Instagram users as they scroll. Twitter’s 280-character limit means you should put your emphasis on brief, witty posts to grab users’ attention.
Facebook is the largest platform with over 2.6 billion users worldwide. On Facebook, you should be most interested in creating a variety of content types for a wider potential audience.
The nature of social media means your content has the best chance of reaching the users who are most likely to engage with your business. Be sure to encourage interested users to follow or like your profile so that they’re always updated when you release new posts. Thanks to the algorithms of most social networks, users who follow similar accounts or who have similar interests are likely to discover your profiles too.
This is great news for your business because it means social media marketing can turn users into customers!
Cut your advertising costs
Traditional advertising can be expensive—not to mention, time-consuming and risky. Publishing ads requires partnerships, negotiations, and deals. It can be difficult to know how many people are seeing your ad and whether their demographics match those of your typical customers.
With social media marketing, you eliminate much of the expense of traditional advertising. While you should still invest in creative content creation and a professionally designed strategy, you don’t have to worry about the steep price tag of publishing your ads in high-traffic areas.
Business social media profiles are free and easy to create. You can consistently share content without big fees or negotiations. Social media marketing gives you the flexibility to create content that makes the most sense for your business without the headache of budgeting.
Increase customer engagement with your business.
One of the surest ways to get customers excited about your business is regularly engaging with them. Social media makes engaging with customers easy.
When customers leave comments on your post, be sure to respond to them. Comments allow you to address customer concerns before they turn into negative reviews. They can also help users feel more involved in your business, which makes them more likely to become customers.
You can even go further than responding to comments by actively engaging your followers instead. Some businesses offer giveaways, contests, or question and answer opportunities to get more users to notice them. Keeping customers engaged gives your business the best chance of social media success.
Get the advantage of word-of-mouth advertising
Another highlight of social media is its shareability. Social media makes it easy to quickly share content with friends and followers. That means your content can reach more people directly from a trusted source.
In fact, 92% of consumers are more likely to believe the advice of their friends and family than regular advertising. When social media users see that someone they know has shared your post, they are considerably more likely to engage with your business because it came from a trusted source.
With traditional advertising, it can be difficult to know if your ads are convincing. Social media helps your business not only reach more people but can also reach them in more powerful ways. Make sure that users can always share, retweet, or copy your posts to their story.
Expand your content creation options.
Traditional advertising tends to limit your content options. Your ad has to fit whatever format you’re purchasing. While you should still pay attention to the kinds of content you put on each platform, social media allows for more flexibility and creativity.
On Instagram, you can create exciting images and videos that capture users’ attention. Twitter users will appreciate brief slogans and entertaining responses. In your Facebook posts, you can give users more detailed explanations, insight into, or background of your business. You can always include links to professional blogs or podcasts that can give users even more interesting information about your business.
With social media, you can get even more creative than ever before.
Surface to the top of search engine result pages
Another major perk of social media marketing is getting your business to rank higher in search engine results. Search engine optimization (SEO) is the practice of strategically using keywords and phrases so that your content more reliably jumps to the top of internet search results.
For best results, be sure to include keywords related to your business and what you have to offer in each of your social media posts and bios. When users search the internet, they’ll be more likely to come across your business. The majority of internet searchers never get past the first results page, so it’s important to use an SEO-informed strategy to get your content higher ranked and seen by more users.
Boost your online reputation
Content creation is one of the strongest ways to give your online reputation a leg up. Did a disgruntled customer give you a negative review? Social media marketing is an organic way to get positive messages about your business back to the forefront.
If you’re careful to use an SEO-informed strategy when you make social media posts, you can improve your online reputation. When users search your business or related topics, they’ll find the content that you want out there about your business.
A better reputation means more users turn into customers.
Social Media Marketing with SEO Design Chicago
The digital marketing experts at SEO Design Chicago are prepared to take your business’s social media marketing strategy to the next level. They offer professional social media content creation services that will help you craft the perfect social media presence for your business.
Whether your business is looking to launch a campaign on Instagram, Facebook, or Twitter, SEO Design Chicago has the experience and the insight to make it a successful one. Leave the marketing to the professionals so that you can get back to focusing on what you enjoy most: your business.