Designing Your Business’s Reputation Management Strategy: What You Need to Know
Coming up with a reputation management strategy for your business can seem intimidating at first. Internet users form their first impression of a business in less than two-tenths of a second, based on research from Missouri University of Science and Technology. This article will help you find sources and methods to help manage your reputation. You want your business to leave a good impression on the people who look it up online. But where do you start? Here are the key aspects you’ll want to focus on when managing your business’s reputation online.
Online Reputation Repair
Online reviews are one of the most influential factors for customers making decisions about what products and services to select. In 2019, 90% of consumers found a local business using the internet, with 82% of consumers reading online reviews before they purchase. 52% of adults between the ages of 18 and 54 even report that they ‘always’ read online reviews. The power of word of mouth recommendation has shifted to the online world, so managing your online reputation is an absolute must.Dissatisfaction and disappointment in reviews can damage your business’s online reputation. While you can’t erase negative feedback about your business online, you can turn it into an opportunity for redemption. Internet trolls or legitimately dissatisfied customers can wreak havoc on your online image, but responding to individual customer complaints has a powerful effect on the people reading your reviews. 70% of customers who complain about a business will return to the business again if their complaint is reasonably resolved.Every business deserves a second chance to satisfy customers and to bolster your reputation. If someone has left negative reviews about your business, consider it an opportunity to learn what might have gone wrong and how you can improve in the future. You can write back, letting them know you care about the problem and want to remedy it. Reputation management not only repairs your image in the eyes of potential customers but also highlights the areas your business can improve.For even more substantial and proactive online reputation management, consider asking your satisfied customers to leave positive reviews on sites like Yelp or Google My Business. Since positive reviews are one of the most motivating factors for potential customers to engage with your business, encourage your customers to give you positive ratings. Nearly 50% of people would not consider using a business with less than 4 stars on a rating site. Make sure your business is consistently receiving high ratings to attract as many new customers as possible from Internet searches.Building trust is another fundamental aspect of a good online reputation management strategy. Social media serves as a platform for you to connect with potential customers and share your mission with them. You can promote your own brand and content on social media, allowing users to warm up to your business. If you don’t have them already, be sure to create business profiles on Facebook, Instagram, and Twitter. These platforms allow you to regularly engage with consumers who are looking for trustworthy businesses online.The best aspect of these social media sites is their interactive nature. You have the opportunity to easily spread your business’s message and mission to millions of users. Then, when they comment on and respond to your content, you can write personal responses that will let customers know you care about them and are willing to interact with them.Social media is another great avenue to respond to customer complaints. Private word-of-mouth complaints have damaged the reputations of many businesses in the past, but the transition of many of those individual reviews to an online public format is good news for your business. Online reputation repair depends on your habit of turning a negative public social media post into a positive consumer experience.Twitter, in particular, has been a highly interactive platform where businesses can both easily respond to customer concerns and rigorously promote their own brand image. Twitter’s rapid, opinion-driven platform allows you to quickly and publicly address negative feedback to bolster your online reputation.A successful reputation management strategy emphasizes regular social media promotion and interaction to let potential customers get a feel for your business. Trust in your brand starts with regular communication with your customers, so be sure to build up inviting profiles and regularly respond to users’ comments.
Reputation Management with SEO
Channeling the power of search engine optimization (SEO) can be an incredibly effective way to manage your business’s image on search engine result pages. When people search your business online, you want them to see positive consumer reviews, engaging social media posts, and mission-centered messaging that showcase what your business has to offer, not the negative feedback of one unhappy customer.Using SEO, you can ensure that potential customers see the best content about your business when they search it online. SEO reputation management revolves primarily around promoting positive content about your business to outrank the negative content that might emerge from an internet search. The addition of more positive content through online reviews and social media posts is a great start, but for it to mitigate the negative feedback going around, you have to use keywords in your own content.Powerful public pages like Wikipedia are full of keywords that consistently rank them high in search engine result pages. They are also, however, edited by people who likely don’t know your business and don’t have maintaining your business’s reputation as their goal. To outrank the reputation-damaging information they may be spreading, you have to compensate with your own SEO-informed content.Optimizing your profiles on online review sites and social media sites ensures that more of the positive content your business has worked hard to create will push down any negative feedback on search engine results pages. When you’re writing new tweets or Facebook posts, be sure to include relevant keywords that tie directly to your business. Now, when consumers search your business, they will see the content you’ve created, and it will be harder to find the negative customer reviews or tweets from disgruntled employees.Posting frequently is another tactic to reduce the chance of negative search results and improve your reputation management strategy. If you are consistently producing your own content, you are proactively promoting your own brand image. Be sure to claim your custom social media URLs to ensure your well-crafted social media profiles are topping search engine result pages.Link to your social media profiles for even better search results. Include links to them on your business’s website and in your email signature. You can even link to your other social media profiles on each of your social media pages. Increasing the association between your business and its social media increases the likelihood of search engines producing your profiles as top results.Finding creative ways to publish positive content about your business should be another tool in your reputation management strategy. For example, creating your own blog for your business allows you to use the power of SEO to your advantage. You can identify keywords for your business and then frequently incorporate them into your blog posts.You can also look for opportunities to promote your business on existing blogs or social media profiles whose following will be more inclined to trust your business if it’s coming from a source they already trust.Positive news coverage can be another important source of online reputation repair. Trustworthy media publications can be very influential for potential customers and tend to rank high on search engine result pages. Consider reaching out to local media companies for an extra reputation boost. External endorsement and recommendation—beyond online customer reviews—build credibility for your business and are an excellent part of a successful reputation management strategy.
Reputation Management Companies
If you need some more help securing the best online reputation for your business, consider contacting a reputation management company. They can help you craft a more engaging social media presence and manage the tone of your online reviews to make sure potential customers are getting the best impression of your business. While no one can completely erase negative content, reputation management professionals can leverage the power of SEO to alter the quick impression people get of your business when they search it.Professional services include monitoring customer reviews, using SEO to your advantage to present the best image of your business in search engine results, and managing your business’s social media presence and mentions. This multi-faceted approach allows for the most successful online reputation repair for your business.Reputation repair experts relieve you from the pressure of online reputation management, so you don’t have to worry about constantly watching for new reviews or trying to craft the perfect brand image on social media. Instead, you will receive a comprehensive report that specifies the types of reviews your business is getting and the nature of your search engine results.Based on the results of this report, you can work together to tailor the best reputation management strategy for your business. Online reputation repair can be overwhelming at first, but with the help of these tactics and the support of reputation repair experts, your business will be right back to impressing potential customers online in no time.