Facebook Marketing is extremely effective especially when a simple post has the potential to impact over fifty percent of consumers and their decision to make an online purchase. This article will show you how to correctly market your business on Facebook and effectively measure your social media marketing success.
Table of Contents
What is Facebook Marketing?
Facebook Marketing is intended to consistently generate contact with users on the platform to attract and maintain customers. To effectively market to your Facebook audience, you have to be aware of its majority demographics. The platform has grown to be the biggest social networking site in the world and it contains a large array of users who would be interested in your product. If done so correctly, your Facebook page could be the missing link between the achievement of your company’s success and your current standing position. First, you need to grasp the use of specific Facebook Marketing tactics and site information to create a better perspective of your social media content creation and how to properly advertise it on Facebook.
The number of monthly active users on Facebook has reached up to 2.6 billion worldwide. This is what has made the social media site the largest universal platform. Originally, Facebook’s target audience contained a younger user base, college students. According to Statista, the majority of what makes up the 2020 user base is women between the ages of 18 to 24 and men between 25 to 34 years of age.
Even though the teenage and early twenties demographic is still very active on Facebook, we have seen that they have also diversified into more consistently using other types of social media platforms such as Twitter, Instagram, or Snapchat.
So, when considering marketing your product here you would need to do so to a more mature audience base, but it is up to you to determine your target market. Once deciding the demographic you want to market to, you must examine the time it would be most impactful to post. In other words, when does the majority of this specific niche log into the site?
Times That are Most Effective to Post
It is very important to consider the time you put out content when dealing with any type of social media marketing. Those users who still actively go to work or attend school usually check Facebook before and after duty or on breaks. So, only posting between a 9-5 working day window would not serve much of a purpose. According to Hubspot, along with information included on other social media sites, the best time to post on Facebook falls into four categories:
- Before work, usually around the 9 a.m. weekday slot
- Between 11 a.m. and 12 p.m., when the majority of industry professionals take a lunch break
- For those who are included in the B2C, B2B, software, and higher education organizations, another window of effective posting time between 3 p.m. to 4 p.m. opens up
- Finally, the best days to post on Facebook are considered to be Thursday-Sunday
Facebook Advertising helps you connect to the audience that is present on this immense platform. The site has microtargeting features to help you reach the specific crowd that would best benefit your product and company. These details push your Facebook Advertisements and get the message out to the right people. There are different types of ads and promotion options you need to be aware of to help guide you to the best option.
Types of Facebook Ads
You have the option to advertise your product in a variety of creative ways, some include Ads such as:
- Image Ads: Amplifies a simple post with a picture.
- Video Ads: Can be shown on news feed or stories and are used to showcase your product/company in action.
- Story Ads: full screen vertical format videos shown on Facebook stories.
- Messenger Ads: Gives you access to over a billion users who use Messenger. Simply choose your Ad placement to be messenger and Facebook Feed.
- Augmented Reality Story Ads: The use of filters and AR features on Facebook Stories to help customers more actively interact with your brand.
- Playable Ads: Another interactive Ad experience in game like format to encourage brand favorability.
- Collection Ads: Facebook Paid Ads that let you showcase five products customers can click and buy from on their news feed.
- Carousel Ads: These types of Ads let you showcase up to ten product images and highlight the benefits of said product.
- Dynamic Ads: Ads that promote the product to the users who will most likely be interested in them.
How to Advertise on Facebook
Now that we have discussed a couple of Facebook Advertising options, how exactly do you advertise them on the platform? The first step to Facebook Marketing, if you have not already done so, is create a Facebook business page. Then, you need to log into the Facebook Ads Manager and select the Campaign Tab then click “Create”.
Choosing a Facebook Marketing Objective
The first step in creating an Ad Campaign is finding your objective. Facebook divides objectives in 3 categories: Awareness, Consideration, and Conversion. Within these categories the Facebook Ads Manager gives you 11 choices:
- Brand Awareness
- App Installs
- Video Views
- Lead Generation
- Catalog Sales
- Store Traffic
Creating Campaign Name and Ad Account
After choosing an objective you need to name your campaign. If you are new to Facebook Advertising, it will require you to set up an Ad Account. The questions and answers that will be asked and given when setting up your Ad Account should be done so wisely. This is due to the lack of changes you are able to make to your answers unless you create another separate Ad Account.
Facebook will actually provide detailed marketing tactics and options to isolate your target audience. These include things such as selecting your target location, age, gender, language, and audience size. It will also give you an estimated number of page likes and engagement. To further optimize your Facebook Marketing abilities, the site gives you two fields of thorough marketing options:
- Detailed Targeting: Where you are able to include or exclude a specific audience based on online interests and conduct.
- Connections: The site gives you the ability to exclude or target profiles in which you already have an existing connection from even liking your page as well.
Ad Placement and Budget
Following the defining of these marketing objectives, the site will prompt you to select your ad placement. Earlier in this article we discussed different types of Ads, which can vary in the type of devices that are able to view them (IOS, Android, or desktop). So after choosing your device type, Ad placement (Ad type), and your choice of device operating system you must then consider the budget and schedule your advertisements are to follow. Facebook gives you the option of choosing a daily or lifetime budget. These budgets also include start and end dates. The advanced budget options provide the ability to run your ads on a schedule, for example only when your target audience is on the site. Yet, this option is only given if you choose the lifetime budget option.
The final step that comes within Facebook Marketing and Advertising is actually creating your Ad. Facebook will give you formatting options and a place available within the Ad to enter any text or media components. Keep in mind that the format options given will be based upon the marketing objectives chosen at the beginning of the process. You will have a preview button available to view the Ad on chosen formats and a confirm button to finalize the process once you are satisfied.
Facebook Ad Agency
Keeping up with all of this on your own can be stressful, especially when you have other business components to be worried about and lack experience in this area. That is why Facebook ad agencies like SEO Design Chicago exist.
Their sole purpose is to use their experienced advertisers to help businesses create ads that contribute to brand growth and customer outreach. Plenty of Facebook Ad Agencies will claim to be qualified, but how can you be sure you are choosing the best social media expert for your company? Don’t be afraid to ask questions on what they are able to do for you and how they plan to do so. You should ask to see past work experience and projects. Do a little research on that advertiser’s personal social media pages. It can be a big indicator on how well they work at influencing.
Contact SEO Design Chicago today
Here at SEO Design Chicago, we specialize in optimizing your content. We also can create strategies and advertisements on social media platforms, including Facebook. If you want help from Facebook Marketing experts, we can help you.
Do you want to build your Facebook Marketing Campaigns through some of the most talented digital marketing experts in the field? Then please feel free to contact us about any questions regarding our services. We’d love to help you with your Facebook marketing and advertising needs.