Strategies to Improve E-Commerce Sales

With the continued rise of e-commerce businesses, you may be asking yourself “How can I improve my online business?” This complete guide will offer you practical tactics to help you increase your e-commerce sales today.

improve ecommerce sales

Increasing E-Commerce Sales

There are three primary methods of boosting your e-commerce sales. First, you need to get more customers, Next, you need to get your customers to spend more in your online shop. Finally, you need to get your customers to buy your products more often.

So, how can we accomplish these three essential goals?

Meet Your Customers Where They Are

If your potential customers are searching for products on Google, Amazon, or even social media, your product pages, ads, and content have to appear where they are looking. If people don’t see your products quickly and easily, they won’t realize your e-commerce business exists. People need to know about your business if you want your business to grow. Search engine optimization (SEO) for e-commerce is a great way to meet your customers wherever they are.

Give Your Customers What They Want

Make it as simple as possible for your potential customers to commit to buying your products. Imagine you are a prospective customer and answer every question they might have and remove any barriers that could stop them from buying your products. One way to do this is to ask yourself “Why wouldn’t I buy this product?” Then, resolve those issues.

Do the Right Things to Keep Your Customers Coming Back

Many e-commerce companies get a customer to make a sale. However, this faulty thought process often leads to a lack of follow-up and customers never coming back to make another purchase. Change your mindset to focus on customer retention. Keep customers happy by providing them with excellent products and customer service. Continue to engage your customers in meaningful ways to keep them coming back to your online store.

Now that you know the main goals of improving e-commerce sales, let’s discuss some specific tactics to get more customers and get those customers to spend more money more often.

boost ecommerce sales

Strategies for Boosting E-Commerce Sales

Ways to Get More Customers

Make Sure Your Customers Can Find You in Their Online Search

As mentioned previously, if potential customers can’t find your e-commerce business in their online search, you won’t be able to grow your business or increase sales. To make sure your online store appears on the top of the search engine results page, you have to make sure that your e-commerce store is optimized for search engines. Organic search is one of the most powerful tools you have to attract more customers. If you leave SEO to chance or only do the bare minimum, sales that could be yours will go to your competitors. Need high-quality SEO services? Check out SEO Design Chicago.

Sell Your Products Through Google Shopping

Google is a massive platform that people use for online shopping. Google Merchant Center is free and easy to use, so there’s no reason you shouldn’t utilize this service.

Sell Your Products (Or at Least List Them) On Amazon

No surprises here, but Amazon is a huge market. Having a presence on Amazon can help you increase sales volume and potentially increase sales on your own eCommerce website. Since most consumers price-check on Amazon before making a purchase, you can list your products at a higher price on Amazon. Then, customers will be more likely to the lower-priced products directly from your website.

Reduce Shopping Cart Abandonment

Shopping cart abandonment is when shoppers add items to their cart but then leave before buying the items. You can reduce shopping cart abandonment by making the checkout process hassle-free and by sending follow-up emails to shoppers who have abandoned their carts.

Provide a Five-Star Customer Experience

Many e-commerce websites simply focus on transactions and don’t go the extra mile to offer truly amazing customer service. Provide a fantastic customer experience by offering special promotions to loyal customers, building trust, and following up after a customer makes a purchase.


Encourage Customers to Spend More Money

Upsell and Cross-Sell Complementary Products

Upselling involves trading up to a better version of the products or service, while cross-selling involves offering the customer a related product or service. Make sure you upsell the right way and add actual value to your customer’s purchase. Otherwise, you risk losing the customer.

Point-Of-Sale Promotions

Free shipping is a great promotion to offer at the checkout stage, but it’s not the only option. Try offering discounts on complementary products and services, giving customers a free gift with their purchase, or off discounts if they buy more than one product.

Use Scarcity 

FOMO. It’s human psychology. Scarcity in marketing capitalizes on the customer’s fear of missing out on a product or service. Offer discounts that expire in a limited time or offer a limited amount.

Set a Minimum Amount to Qualify for Free Shipping

Offer discounts if customers spend a certain amount and encourage them to spend even more by offering free shipping on purchases over a certain dollar amount.

Recommend Additional Products or Services

Don’t recommend products or services just to generate a transaction. Rather, provide additional products or services that will actually provide value and benefit to your customers.

customer buying

Encourage Customers to Buy Your Products and Services More Frequently

Offer Loyalty Programs

Customers who keep coming back to your e-commerce website are worth more to your business than new customers. Offer rewards, perks, and incentives. This will help build trust, inspire customer loyalty, and increase customer retention.

Offer Coupons

Everyone loves a good sale! Coupons help customers feel like they’re getting an additional discount on top of other sales and promotions. Coupons are also trackable, which helps you measure the return-on-investment for your digital marketing. Some types of coupons to consider are public codes (available to anyone), private codes (typically offered to loyal customers), and restricted codes (given on a case-by-case basis to a single customer).

Engage in Shopper Entertainment

Depending on your e-commerce business, you can use different types of entertainment to engage potential customers. Offer an online class, a demonstration of your product or service, or a Facebook Live session. These strategies are practically free, attract new customers, and encourage customers to buy your products or services then and there.

Include Promo Flyers With Deliveries

Promotional flyers are a low-cost, tangible way to leave your customers with something to hold on to after they’ve logged off of your website. Sending flyers inside deliveries encourages customers to buy your products again in the future. You can purchase customizable e-commerce flyers, or use Canva to create your own.

Market Seasonal Promotions

Promotional opportunities are particularly effective when paired with seasons, holidays, or other events such as school or sports. Get creative and map out ideas in a seasonal promotion calendar. Aim for at least one promotion each month. Ramp up promotions around major holidays.

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Make More E-Commerce Sales

Use some or all of these tips to increase sales in your online store and watch your business grow. There are many options for increasing your e-commerce sales and boosting your revenue. If you want a partner who can encourage the success of your e-commerce business, contact SEO Design Chicago and our expert team will be happy to help.


  • What are some ways to increase e-commerce sales?
  • Why is SEO important for e-commerce sales?
  • How can I get more e-commerce customers?
  • How can I encourage customers to spend more money on my website?
  • What is shopper entertainment?

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