Machinery Marketing Services

SEO Design Chicago has worked with machine shop clients across the United States and Canada for more than ten years. We have the necessary experience to help you with your machinery marketing strategy. In addition to machinery companies, our company also has helped several original equipment manufacturers with their advertising and marketing plans.

website creation for machine industry

Machinery Pay-Per-Click Marketing

One advertising strategy we recommend for manufacturing clients is pay-per-click advertising. The main benefit of PPC advertising is that you only have to pay for the ad when a potential lead clicks it, so you know your budget is being used wisely. PPC machinery ads are also a great way to quickly increase your visibility and online presence.

PPC advertising should be part of every machinery industry client’s budget. If you are already running a PPC campaign for manufacturing advertising or using Google heavy equipment ads, SEO Design Chicago can make sure your ads are working and make any necessary changes or updates.

Facebook Advertising for Machinery Businesses

Facebook ads are another advertising strategy SEO Design Chicago recommends for heavy equipment clients and machinery advertising. Ads on Facebook let you target specific demographics, so you can reach the audience you’re looking for. As an experienced machinery SEO agency, SEO Design Chicago can help you create Facebook ads for your heavy equipment business.

Machinery LinkedIn Marketing

LinkedIn is the largest professional networking platform, so using it for advertising is ideal for heavy equipment businesses of any kind. SEO Design Chicago has helped several machinery and manufacturing clients with their LinkedIn ads. Many of our businesses love to utilize LinkedIn to highlight their charity programs and events as well as machinery ads.

Content Creation for the Machine Industry

One of the most important factors of search engine optimization is the regular creation of new content for your manufacturing and machinery website. SEO Design Chicago’s staff features more than dozen professional writers with experience in creating machine shop content. Our writers are trained in the latest SEO strategies and can help create model specific content, landing pages, and more.

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Social Media Content Creation for Machine Shops

Social media gives heavy equipment businesses a platform to promote offers, specials, and other content marketing to entice buyers to use your services. Our model-specific Facebook campaign strategy combines original content with buyer intent and a local audience.

Machinery Website Content Creation

Most machine shop website content is simply code injected by the major website manufacturers. However, content creation for your website is an SEO best practice. SEO Design Chicago’s writers can create custom text just for your website that is specific to your machinery business.

Don’t be like all the heavy equipment websites that use generic content. Utilize our expertise to have your very own custom content on your site! It will help your search ranking, and attract more customers.

Web Development for Machine Industry Websites

SEO Design Chicago’s web developers have more than a decade of experience creating websites for heavy equipment clients. Whether you need a brand-new website, or additional pages of content for your current site, our web developers can help. We are fluent in custom HTML, JavaScript and CSS, and can build custom websites utilizing automotive feeds and cater to specialized needs.

Local SEO Services for Heavy Equipment Clients

Especially if you’re a machine shop business, local SEO is one of the most important services you should utilize. Local SEO for machinery businesses helps bring more leads through your doors. SEO Design Chicago can help you achieve a higher local SEO ranking.

SEO for the manufacturing industry is not new, but it is constantly evolving. Machinery SEO involves several strategies. We first determine your current position in the market, then we add listings, correct errors and create targeted new content. We are the experts in building local business citations and optimizing your business to be found locally and to outshine your competitors.

machinery advertising

How Local Search Rankings Help Machinery Businesses

SEO for the machinery industry has become essential as customers are doing more research and finding businesses online. Local SEO ranking helps manufacturers by putting yourself on the Google Map (literally) so that everyone in your area can find you.

When someone searches online for a machinery company, Local SEO will help make sure they find your business and not a competitor’s. When a customer is in the buying stages, your heavy equipment business needs to be present online and shine more than your competitors. SEO Design Chicago will help you rank better for Local SEO.

Online Business Listings for the Machinery Industry

Business listings are still important for search engine ranking. SEO Design Chicago can make sure your business is listed on all relevant websites. If you already have business listings, we can make sure your pages are updated and complete. For heavy equipment clients, this is typically not the case, but we can help.

Google My Business Local Services for Machinery

Does your company have a Google My Business page? If not, SEO Design Chicago will help create one for you. A Google My Business page is a valuable opportunity for your machinery company to highlight its products, services, sales, and events. Potential clients want to know they can trust a manufacturer, so it’s important to have a completely filled out page with all your relevant business information.

Yahoo and Bing Local for Machinery Businesses

Yahoo and Bing Local are extremely underutilized platforms for machinery businesses, which means it’s a great way to beat the competition. SEO Design Chicago will make sure your business is represented on Yahoo and Bing Local, not just on Google.

Machinery SEO

SEO Design Chicago provides several SEO services for heavy equipment clients. The most important components of machinery SEO are:

  • On-site Optimization
  • Ongoing Quality Content Creation
  • Off-site Authority Building
machinery advertising

Machinery SEO Analysis

SEO Design Chicago has helped several machinery companies with SEO issues. Machinery SEO marketing optimization is vital to any heavy equipment advertising strategy. Our thorough SEO Analysis will give us a focus of what to worry about for your business so that we can rank higher in organic searches.

Machinery SEO Services

SEO Design Chicago has helped many machinery companies improve their search ranking with our search engine optimization services. Our machinery SEO services utilize on-page SEO, off-page SEO, and more techniques to help your website rank higher and beat the competition on search engines. SEO Design Chicago will help you to correct any issues on your website that are hurting your search ranking and maintain an SEO-healthy website.

Link Building for Machinery Companies

Did you know that link building is an important part of the SEO process? While you’re building and selling services, SEO Design Chicago will build external and internal links for your website. We will also find any broken links, meta descriptions or title tags on your website and fix them for you.

Machinery Consulting

SEO Design Chicago provides consulting services for heavy equipment clients. We can help you design a machinery marketing strategy for your business. Our experts use analytics to tell you what is working for your website and social media, and what isn’t. SEO Design Chicago uses a consultative approach to digital marketing and will work with your business to address any problems.

machinery advertising

Social Media Analytics for Heavy Equipment Clients

Are your Facebook or Google ads helping you sell more machine goods? If your ads aren’t helping you meet your goals, SEO Design Chicago can help you find out why using social media analytics. As an experienced machinery SEO company, SEO Design Chicago has the analytics knowledge to help you find the answers to these questions.

Web Analytics for Heavy Equipment Clients

SEO Design Chicago’s experts can also website analytics to help you determine what is working and what isn’t on your website. We can help you attract more web traffic and increase sales by using data and analytics. Google Analytics is just one tool in our arsenal to help you achieve your goals.

Marketing Analytics for the Machine Industry

There is so much competition between various manufacturers. There are also many choices when deciding how to approach your machinery advertising. Instead of using outdated TV car commercials, let the experts at SEO Design Chicago help you come up with a manufacturing marketing strategy for your business. With over a decade of experience working with heavy equipment companies, SEO Design Chicago can work with you to help you increase your sales and attract more clients.

Contact SEO Design Chicago today to learn how we can make your machinery business more successful!

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Machinery Marketing Resources

Why Machinery Companies Need Local SEO

Machinery companies manufacture, rent, or sell heavy machinery required for construction, forestry, or industrial industries. [...]

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