What is senior living marketing?

Senior living marketing refers to marketing solutions for professional businesses that provide services to older adults.

Why should I work with a senior living marketing specialist?

When you work with marketing experts, you'll receive custom digital marketing strategies to help you achieve your business goals. Having experts on your team also means you can focus on other aspects of your business.

ROI stands for return on investment. It's a profitability metric used to evaluate the performance of a digital marketing solution.

Does my senior care community have to be on social media?

Social media offers advantages, such as connecting with clients and humanizing your company and services. While you don't need to be on all social channels, you should focus your resources on building a presence on at least two.

Is email marketing effective for senior living communities?

Emails can be effective for communities. They're great for sharing updates, promotions, events, and other news, and they're also helpful for keeping residents' families in the loop.

Digital Marketing Services for Long-Term Care Facilities

According to the National Center for Health Statistics, 65,600 regulated long-term care facilities are in the United States. If you want your facility to stand out from competitors, you must work with a trusted senior living marketing agency such as SEO Design Chicago.

Our expert marketers can help with all your digital marketing needs, including:

Local SEO
Content Creation
Pay-Per-Click (PPC) Advertising
Website Design and Development
Social Media
Reputation Management

Senior Living Marketing Services for Senior Living Communities

SEO Design Chicago works with senior care facilities to help them attract patients who require their care. Our full-service digital marketing agency offers all the services senior facilities need to attract more clients.

digital marketing options for long term care patients

Local SEO Services

SEO is what helps people find your senior community online. Local SEO focuses on attracting local customers looking for senior communities in your area. A few ways to boost your online presence among local customers include:

Online Business Listings: Our dedicated professionals will ensure that your facility is listed on all local websites and directories so that more people find you online.
Google Business Profile Optimization: Every senior facility needs a Google Business Profile. We will optimize your page with relevant keywords to help clients find your business.
Bing and Yahoo Optimization: Some families might turn to other search engines like Bing and Yahoo. Our team will ensure your facility is optimized for every search engine, not just Google.

Content Creation for Senior Living Communities

Most families start their search for senior communities online. Our agency focuses on creating content for senior facilities that educate families and potential residents about the benefits of living in a community. We answer potential residents’ questions about long-term care and your specific facility. Our content is also optimized for search engines to attract organic traffic.

Common content options for senior facilities include:

Blog Posts: Educate families and seniors about the differences in memory care, senior facilities, and assisted living communities.
Videos: Show off your facility with video tours and show prospective residents and their families what it will be like to live there.
Case Studies: Highlight the benefits of your community by sharing stories from past and current residents about how your assistance improved their quality of life.

Pay-Per-Click

Pay-per-click marketing (PPC) is one of the most used mediums for advertising for senior communities. It is a cost-effective strategy that can fit any facility’s marketing budget.

Google Ads: Advertising on Google puts you in front of a large audience and can attract new clients using keywords related to your services.
Facebook Ads: Facebook Ads are an effective advertising option for care facilities. Our team creates ads directed toward your target audience.
LinkedIn Ads: LinkedIn is a great platform for building your professional network. Many facilities use LinkedIn to connect with doctors or hospitals for client referrals.

Web Design and Development

Your website is your facility’s home on the internet. Our site design and development team can create a brand-new website for your facility or update your existing website. The number one goal for our long-term care facility clients is to create a user-friendly, ADA-compliant website.

Design: Our team will create a perfectly designed website to improve the user experience for visitors.
Redesign: We can improve your website’s functionality, visual appeal, and accessibility.
Hosting and Updates: We’ll help you find the right hosting service and do regular site updates to keep your website secure and running smoothly.

female physiotherapist talking with a senior

Social Media Marketing for Assisted Living Facilities

Social media is an excellent way to meet and interact with families and potential residents on a personal level. Social media is also great for building brand awareness. Our team will create friendly, approachable social media content on platforms like Facebook, LinkedIn, and Instagram. Our team will assist with:

Strategy: We’ll develop a personal social media strategy that outlines what to post and what platforms are best for your audience.
Content Creation: Our amazing writers and designers will create engaging and approachable content for your social media channels.
Posting: We use scheduling tools to help you post all of your content on a regular schedule.
Analytics: We will analyze how your social media is performing and make necessary updates to your strategy to help you reach your social media goals.

Brand Reputation for Senior Living Facilities

What people say online about your business can affect how others perceive your community. Your goal is to have a positive online presence, which can help improve occupancy in your community. We can help with your brand reputation through:

Social Media Management: We use social listening tools to track conversations about your business on social media. We can engage in conversations to amplify the positivity and address any concerns.
Online Review Management: We track online reviews, responding to positive ones and addressing negative comments. We can also work to get negative reviews removed if they present false information.

long term and memory care facility advertising

Marketing Considerations for Senior and Assisted Living Facilities

Every industry has its unique set of challenges or obstacles. A few considerations for marketing in the senior living industry include:

You’re marketing to seniors and their families. Most communities have two target audiences: the residents and their families. We can help you create content and marketing strategies for both audiences.
Senior living can be a sensitive subject for some individuals. Many people are resistant to care communities. We can help develop marketing campaigns that present essential information respectfully and empathetically.

Comprehensive Digital Marketing with SEO Design Chicago

SDC is one of the nation’s top senior living digital marketing agencies. We’re your go-to marketing partner to improve resident occupancy and grow your community. When you work with us, we can guarantee:

Full transparency: We thrive on open communication and are transparent about your marketing efforts.
Real-time reporting: We use real-time reporting to let you know how projects are doing at any time.
Decades of experience: Our marketing team has decades of experience working with senior living communities to attract more residents.
Experience with all-size companies: We’ve worked with communities of all sizes, from small licensed facilities to large multi-location businesses.
Full-service digital agency: We are a full-service agency with experts in all areas of online marketing.
US-based employees: Our team is in the United States and is available during standard business hours.
Data-driven strategy: We use data to inform marketing strategy and have a proven track record of success.