Google my Business Optimization

Google my Business Setup

Optimization of your Google my Business page is critical. There are now about 4000 categories for Google my Business that business owners can use to describe what their business does. The Google my Business profile will help your business attract new customers. Your business listing on Google is one of the best ways of building traffic and developing new customers.

Google my Business Benefits

Google My Business information appears on the page when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your Google Business Profile.

The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches (Bright Local)

Google My Business Optimization

Google my Business Dashboard

Google offers a whole variety of different tools on their dashboard. You can use these to research and dive deeper into your account. You can also use this dashboard to update your advertising plan.

Google my Business Tools

There are a whole array of tools available to users of Google my Business. With these tools, you can decipher exactly what people are doing when they search for you.

Google my Business Tools

Google my Business Categories

There are categories for any niche within the business world. By using your specific brand, you can differentiate your company from the rest.

Google Business Listing Conversions

One of the reasons that business owners create Google my Business profiles is to increase sales and conversions. A quality Google Business Listing calls for accurate information across the profile. When you setup Google my Business Categories correctly you will see more conversions and actions like:

  • Google my Business sourced phone calls
  • Google my Business users who visit your website
  • Queries used to find your business
  • Customers that request directions
  • Photo views of you or your business

Google My Business Reporting

Direct Searches

Customers who find your listing when searching for your business name or address through your Google my Business profile.

Discovery Searches

Customers looking for a particular product, service, or category that discover your Google my Business profile. 

Branded Searches

Customers searching for a brand related to your business or business category.

Google my Business Insights

Google my Business Direction Requests

Google my Business Directions Request

This will allow you to see the locations from which users are requesting directions to your location.

Once you have this data, you can use it to market people in specific locations which may have an increased customer base.

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GMB Where customers view your business on Google

Where Customers View your Business on Google

  1. On your computer, go ahead and log in to Google My Business.
  2. You will see a menu over there on the left side. Go ahead and click on Home.
  3. You are going to see a section that is titled Performance. Within that section, you are going to see the amount of views, the amount of searches, and the activity for your business listing.
THis button will take you to Google my Business
Google My Business Customer Actions

Google My Business Customer Actions

There are quite a few things that a customer can do when they get to your listing. This graph will break down what they are doing. People normally visit your website, get directions to your location, call you, or message you.

Google my Business Photo Views

Google my Business Photo Views

Having your business viewed more will be helpful in increasing traffic to your site. Adding more photos will only increase the number of visitors that come to you.

Google my Business Photo Quantity

Google my Business Photo Quantity

How many photos do you have on your site compared to your competition? You can break it down to compare the amount of photos that you have posted vs the amount that your customers have posted themselves.

How to Edit my Business on Google

People often ask me how to make my business show up on Google Search. Asking me that along with how to edit my business on Google are two of the most common questions that I get. One of those is a simple process and one is much more complicated. Being found in Google search results takes a significant amount of time and effort. It is one of our specialities, in fact.

However, editing a business on your Google my Business page is much simpler. I have listed below some of the most common specific questions that come up along with the specific answers.

Why is my business not showing up on Google?

Many potential customers ask us “Why doesn’t my business show up on Google? There are may reasons why this may be the case. In order for your business’ physical location and information to show up during searches, you need to have a Google my Business account. At SEO Design Chicago, we have helped hundreds of clients set up their Google my Business Accounts and become findable on Google searches.

Why is my Business not Showing up on Google Maps?

Sometimes following the process of Google my Business doesn’t always work correctly. When you want to add a business to Google Maps, there are some ways that you can get support for this problem. We can help your business to become found on Google Maps.

Addison Marketing

Delete photos from Google my Business

How to delete photos from Google my Business

  1. Log in to your Google My Business account.
  2. Click on the Photos option in the menu.
  3. Click the image that you want to delete.
  4. Click on the trash icon in the upper right-hand corner.
Update address on Google my Business

How do I change my Business Address on Google?

Has your business grown and it is time to expand into a larger location? If so, you will need to update your address on Google maps.

  1. Go ahead and log in to Google My Business.
  2. You will find a button for Info right there in the menu.
  3. Click the address field Location.
  4. Type in your new address (make sure it is complete and uses any unit numbers, if applicable). Once you are done, hit that apply button and that is it.
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