This article will tell you how to sign up for Google AdSense. Google sites, similar to WordPress and Wix, is a platform for building websites. If you use Google sites for hosting your website, there is a way to monetize it using Google AdSense.
What is Google AdSense?
You might notice that when you are surfing the web, there are multiple ads placed all over websites, newsfeeds, or even YouTube videos. This has to do with Google AdSense.
Google AdSense is a platform used to place context-based ads on your website. You simply create an account with your website URL and place Google targeted ads on your site. Google Ads come in many forms, such as images, videos, and interactive ads.
Also, Google chooses ads that are relevant to your website. Meaning if you have a blog about baking, Google could show an ad for a bake shop near the user who is browsing your blog. You basically have the power to choose and customize which ads you want placed on your site. So you don’t have to worry about spammy ads, or ads that have nothing to do with your site.
The best part about Google AdSense is that it is free. All you have to do is sign up for Google AdSense with your website, or in this case, your Google site.
Luckily, the process is pretty quick and simple, although the catch is that you have to be approved for Google AdSense. The process of getting approved can be lengthy and it can take a lot of time. Ultimately, it’s important to make sure your website is well-designed and already has a good amount of traffic. Think of it as an extra perk for the amount of time and effort you put into making your website or blog to look good for its users. If you’re investing so much into your site, why not make money off of it, right?
How Does Google AdSense Work?
Google AdSense is a great and easy way to monetize your content, such as your Google site or blog. However, before you sign up with Google AdSense with your Google site, it’s important to know how AdSense actually works.
AdSense basically works as the middle-man between advertisers and publishers, which is essentially you. This makes it a hassle-free process as advertisers get their product or service publicity, while you cash in on them just for having a well-trafficked website.
While Google does keep 32% for its services, publishers get to keep the remaining 68% of revenue.
So how exactly does AdSense monetize your Google site? It uses a bidding system which is basically an auction for ads.
What does this mean?
It means that advertisers initially determine how much they will pay for ads by setting a maximum bidding price. Once this is set, Google will connect advertisers with publishers that have the audience their ads specifically target.
The more advertisers that bid to display their ads on your site, the more competitive it is. This means that the bidding amount will increase in order for advertisers to keep their ads displayed. As a publisher, this means more money in your pocket!
The way Google determines which ads will be published on your site is through a tool called Ad Rank.
Ad Rank uses this basic formula to determine which ads go on your site : Ad Rank = CPC Bid x Quality Score.
CPC bid, or cost-per-click, is the amount that an advertiser bids whenever a user clicks an ad on your site. This is also the amount of revenue you would earn as well. Quality score is determined by how many clicks will be predicted to happen. This is based on past website trafficking rates and other factors such as relevant keywords.
Ultimately, the best Ad Rank is determined by the best combination of CPC bid and quality score.
It’s important to note that there are various bid types website owners get paid by:
CPC (cost per click)
Cost per click means you’ll get paid every time a user will click an ad on your website. Advertisers can bid higher rates for clicks in order to stay competitive and keep their ads displayed on your site.
CPM (cost per thousand impressions)
Instead of publishers getting paid for users clicking on ads, cost per thousand impressions lets publishers get paid just for displaying ads on their site.
Because CPM doesn’t rely on ads being clicked, the bids are usually lower. It is definitely Google’s best interest to display an ad that will earn more revenue for the publisher since they keep 32% of it.
Active View CPM (active view cost per thousand impressions)
Active view CPM refers to ads that are deemed “viewable”. In other words, at least 50% of an ad must be displayed on the user’s screen for at least one second.
Active view CPM bids are usually higher than regular CPM bids since there is a higher chance that a user will see the ad.
CPE (cost per engagement)
Cost per engagement refers to how much a user interacts with an advertisement. An example of this would be interactive ads on gaming sites that let you play a sample of the game. If a user interacts with the ad, this type of engagement will pay the publisher.
How Much Will You Earn with AdSense?
It’s hard to give an exact amount, as it depends on a lot of factors. Traffic, content, and even keywords all play a role in determining the price of bids. However, payments can range from a few cents to $20 or more, but the majority of clicks will average out to less than $3.
How to Sign Up for Google AdSense
Now that you know and understand the basics of AdSense, we can now discuss how to sign up for Google AdSense with Google sites. Signing up for AdSense is a really easy process which makes it a great tool for advertisers and website owners, especially with Google sites.
AdSense also provides resourceful analytic tools that will help track your revenue and spot opportunities to earn more. When combined with Google Analytics, you can view the source of traffic and earnings as well as keep tabs on them.
Here’s how to sign up for Google AdSense and add it to Google sites:
- Review the Google AdSense eligibility requirements.
- Click the drop-down menu labeled More actions located on the top right of your site. Click on Manage site.
- Select Monetize on the left side of the page.
- Sign up for a new AdSense account if you don’t have an existing account.
When AdSense has been enabled, you can go to any of your site’s pages in edit mode, click Insert, then choose AdSense to embed the ads on your page.
Tips for Being Successful with AdSense
Now that you’re familiar with how to sign up for Google AdSense with Google sites, let’s discuss some tips on how to be successful with AdSense.
You want to ensure that you’re getting the maximum results and revenue from it. Thus, there are do’s and don’ts when it comes to using AdSense.
Don’t click on your own ads
Please note that it’s fraudulent to click on your own ads since AdSense uses clicks and engagement to pay you. This also includes a spouse or any other member in your household since Google can’t tell the difference between different users. If Google tracks any clicks coming from your network, you can be removed from the AdSense program.
Experiment with different ad units
Each visitor to your site can have different preferences in types of ad styles. If you’re using the same ad repeatedly, you could be missing out on some extra cash.
Use the best ad placement
When it comes to ad placement, you want to display your ads that will immediately catch a visitor’s attention while making it aesthetically pleasing. The best way to do this is by testing out different placements. It’s important to follow Google’s best practices for ad placement.
Google AdSense for YouTube
Besides signing up for Google AdSense with your Google site, AdSense can also be used for YouTube.
Do you ever wonder how certain YouTubers make a career out of the platform? Besides sponsorships, Google ads also play a big role as well.
Google AdSense for YouTube is a great way to be rewarded with money due to creating original content. Many people don’t realize that there’s a lot of time and effort that goes into making good content, especially on YouTube. In fact, Google AdSense for YouTube incentivizes YouTubers to make quality content because the higher the quality, the more viewers and clicks. Now, this usually means that your channel will need to be well-established with a large number of subscribers and views.
Still Need Help with Google AdSense?
SEO Design Chicago offers a variety of services that help businesses and website publishers like you gain the maximum results from Google AdSense. Whether it’s tweaking your web-design to get the best ad placement or even creating your own ad campaign as an advertiser, we have a team of professionals that can help!