The Importance of a Monthly Website Maintenance Plan
That initial feeling after your brand new website goes live is great. Your website perfectly matches your brand and showcases your company beautifully, and you start noticing more and better leads coming in, but what do you need to do to ensure that uptick in leads continues?
One way to help ensure your website keeps bringing in a steady stream of leads is to keep up with website maintenance on a monthly basis. Monthly website maintenance can cover everything from swapping out images to ensuring your website is running the latest version of your CMS. A lot of times little things that you can’t see that are working in the background could be a factor in how your website converts so having someone available monthly to maintain your website works wonders for your website.
Below are several items that should be on your website maintenance checklist.
The big thing you want to do is make sure that your website always has the most up to date information regarding your company and the services you offer. It doesn’t look good to potential customers if your website is offering a President’s Day promotion during the holiday season. Out of date promotions and deals show customers that you aren’t keeping your website up to date, which could lead to them questioning whether the rest of the information on your website is correct or, on the extreme end, whether your company is still in business.
With a monthly maintenance contract, you’ll have a company ready to update your website with your latest promotions and deals. All you need to do is let your maintenance team know the promotion changes you want, and they’ll take care of the rest.
Your contact forms are a key point to conversions on your website. If your contact forms aren’t working, then your site isn’t doing its job and bringing you leads. It’s imperative that you check your contact forms each month to make sure they are working properly. It’s pretty common for forms that were working when a site first went live to stop working due to changes made by your hosting company with how emails are handled.
Another common issue with contact forms is the person manning the email where forms are going leaves the company, and the forms continue going to that person’s now nonworking email address.
With a monthly maintenance package, it’s easy and quick to correct any issues with contact forms. In some cases, we can even send you the information for submissions that didn’t go to the correct email address. Without working forms on your website, you won’t have a good way to capture their information, and you’ll lose out on many potential customers who just aren’t ready to purchase yet.
If your website is built on a CMS, such as WordPress, a monthly maintenance plan becomes extremely important because WordPress themes and plug-ins all offer updates on a regular basis. Sometimes the updates are to deal with a security issue and other times they are to keep up with current website trends, but all are important. When parts of your website aren’t running the latest versions, your site will stop running smoothly. The safest way to update your website is to have a website professional take care of it for you, and that is because when the CMS, themes, or plug-ins are updated, it can cause conflicts that your website maintenance person can easily fix before they become an issue.
If your site has a blog, then it’s important that you are continually adding new content to your blog. Not only does continually adding content to your blog help with how you rank on search engines, but it also helps with customer confidence as well. If you want to write blogs and articles yourself, your website maintenance team can put them live on your website for you. Or you can hire a marketing team to take care of writing and putting the articles on the website for you. Either way, it’s important for your blog to get new entries on a regular basis.
Website Speed Tests
The longer your site takes to load the higher your bounce rate will be. We live in a world of instant gratification, and customers expect websites to load quickly. Your website could be loading quickly for months and then all the sudden slow to a crawl. It’s helpful to have a crackpot team of maintenance specialists on call if you notice your website speeds slow down to a crawl.
The Dreaded Website Hack
No matter how much you protect yourself against potential hacking risks, there always is a risk that your website will be hacked. It could happen through a vulnerability you don’t even have control over, such as through your host. If your monthly maintenance package offers nightly backups, make such to sign up for that feature. If you get hacked and have a backup, the maintenance team will be able to roll your website back to before the hack quickly. Without backups, you may lose your entire website and have to get it recreated.