What is a Google Penalty?

A Google penalty means that your website is no longer listed on search results, or that your ranking for your targeted keywords has dropped off dramatically and/or abruptly. Google penalties are designed to punish websites that have done something wrong. For example, links to a low-quality site, hidden text, and keyword-stuffed content can all trip Google’s penalty filters.  A Google penalty can severely impact a website’s performance on search engines. Unfortunately, a Google penalty can happen to any website. 

If the idea of a Google penalty is still confusing to you, think of it as similar to a penalty in your favorite sport.

What causes a Google Penalty?

There are certain actions that can trigger a Google penalty for your site. If you need help determining why Google is penalizing your website, SEO Design Chicago can help you identify the problem, and then fix it for you.

Unnatural Links to Your Site 

The most common penalty we see affecting websites is unnatural links to their website. This is because backlinks are one of the main ranking factors in Google’s algorithm. Many people build link to websites in an attempt to help their own SEO, but it can hurt other websites in the process. This is a complex issue to fix and means you will require the services of a Google penalty recovery specialist. 

Unnatural Links from Your Site

If you have been selling links and found out by Google, then you might not be surprised to find that Google has penalized your website. Google does not appreciate it when SEOs try to blatantly manipulate their algorithm. 

Keyword Stuffing

Keyword stuffing is an outdated SEO strategy, and it can even be harmful. Make sure to remove repetitive keywords from your site. 

Hidden Text and Keywords 

Google does not like it when websites hide keywords in the background. If you use this tactic, Google will most likely penalize your site in the rankings. 

Poor-Quality Content 

Though Google keeps its algorithm a secret, it is not a well-kept secret that the search engine values high-quality content over low-quality content. If your content is not valuable to searchers, is auto-generated, or spammy, you need to replace your existing website content. Luckily, SEO Design Chicago specializes in content creation services and can help you address the issue. 

Structured Markup

Structured markup is extremely helpful if you use it for your site correctly, but if you use it in a spammy manner, then you can receive a penalty. To avoid a structured markup penalty, be sure to stick to Google’s guidelines for rich snippets. .

How Do You Know if You Need Google Penalty Recovery Services?

You will know for sure that your website has been hit with a penalty if you receive a warning through Google Webmaster Tools. However, there are some other ways you might realize you got a penalty. Though there are several reasons you website traffic or rankings might drop off all of a sudden, a penalty assessed by Google is one of the first things you should check for when diagnosing the issue. 

Some additional signs of a penalty are: 

  • An abrupt drop in site-wide or section-wide organic traffic 
  • A major drop in ranking for a specific keyword or group of keywords 
  • No other explanation for these drops 

If you think your website was penalized by Google, the most important thing to do is to act as quickly as possible. Unfortunately, the negative impact on your website traffic and rankings will not go away on its own. In fact, it most likely will worsen over time. However, the good news is, if you take the appropriate steps for recovery and notify Google, the damage can typically be fixed. 

This is what SEO Design Chicago’s Google penalty recovery services are for. We offer Google penalty assessment services to identify both on and off-page factors that might have resulted in either sitewide or page-specific penalties on your website. Then, we offer Google penalty recovery services to help your site get back on track and hopefully, regain both traffic and rankings.

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What are the Different Kinds of Google Penalties?

Google is constantly tweaking its algorithms and filters to help its users find more relevant content. It doesn’t want users to have to search for a long time to find the right information they’re looking for. For this reason, Google can issue penalties for sites that aren’t helpful to users. For example, perhaps a website has spammy links that direct website users to poor websites. Google might issue a penalty for that reason. There are two different kinds of automatic penalties and one kind of manual penalty: 

Penguin 

Technically, Penguin is not a penalty. It is actually a filter that devalues spammy links that point back to your website. If your rankings are being affected by Penguin, SEO Design Chicago can help. 

Panda 

Panda is a filter applied by an algorithm that checks on-site factors, like low-quality content or large amounts of duplicate content on a website. It generally gauges the quality of your website when determining its ranking. 

Manual Penalties

A manual penalty is assessed by a human (as opposed to an algorithm) on Google’s web spam team. Google might see evidence of involvement in a link scheme or other deceptive link practices, like unnatural inbound and outbound links, and issue a manual penalty. 

SEO Design Chicago can help you determine which type of penalty (or penalty) your website was hit with and can help you recover according to Google’s Webmaster Guidelines.

Google Penalty Recovery Services
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Google Panda Penalty Recovery Service

One step of SEO Design Chicago’s Google Panda penalty recovery service is to add high-quality content or update existing content on your website. An additional part of the Panda recovery service is to update your website’s user experience, or UX. The Panda update penalizes websites that offer an extremely poor user experience, because Google wants to serve websites to users that have the best possible user experience. 

SEO Design Chicago will address any issues that negatively affect UX, like slow page-loading speed, not having terms of service or a privacy policy statement, high bounce rates, short page view times, mobile unfriendly pages, and outdated design and coding. 

Overall, our Google Panda Penalty Recovery Service identifies any low-quality content on your website, assesses your website’s user experience. Then, we come up with a strategy for recovery, executive it, and monitor your site’s traffic to make sure it improves.

Google Penguin Penalty

Google Penguin penalties relate to link issues. Typically, Penguin penalties account for the majority of penalties that affect e-commerce and lead generation websites. A website’s link profile, which consists of the totality of links pointing to your domain, is an important ranking factor in Google’s algorithm. The Penguin algorithm update was created in order to find poor quality and unnatural links. Some of these links were created by black-hat SEOs who were gaming the system, but others are created inadvertently. 

Google Penguin Penalty Services

SEO Design Chicago’s Google Penguin penalty removal services begin with collecting and analyzing backlinks, so we can isolate the bad links from the good ones. Differentiating the poor quality links from the high-quality links is not as easy as you might think. You might end up going overboard and removing good links, which will detriment your website’s ranking further. That’s why it’s best to trust the SEO experts at SEO Design Chicago. 

Google Penalty Recovery Services
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If you have fallen victim to a Google penalty, you need the services of the experts to help you through the recovery process. SEO Design Chicago has the necessary experience and expertise to handle Google penalty recovery services for any website. We have done this kind of work for other clients and have documented results of success. Our web developers are devoted to fixing websites that have been hit with Google penalties. Though some Google penalty recovery projects can take time to execute, it’s imperative to act quickly once you realize you have gotten a Google penalty. If you suspect you’re dealing with a Google penalty on your website, contact SEO Design Chicago today to get started! We’ll help you repair your search rankings.

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