A B2B technology company is one that sells tech-related products and/or services to another business, who then sells to the general public. Here’s a great example of a B2B tech company – us. We’re SEO Design Chicago, and we’re tech experts on everything from website design, maintenance, and security.
We also specialize in updating and upgrading the backends of websites. We create content, based on tech formulas like search engine optimization (SEO). And we do all this, and a lot more, for other companies’ websites and e-commerce systems. We don’t provide these services to the general public, like Best Buy’s Geek Squad does. We offer our technology skills to businesses and nonprofits looking to increase their profits.
Many of our services are related to digital marketing. That means we help companies increase their brand awareness with the ultimate goal of increasing their bottom lines. Our B2B technology marketing services include:
- On-Page SEO Services
- Link Building Services
- Custom SEO Reporting
- SEO Website Optimization
- Content Optimization Analysis
- Business Writing Services
- Graphic Design Services
- Professional Photography Services
- Videography
Yes, that’s a long list. We offer over 100 services that fall under these broad digital marketing services for other businesses. But that’s what makes us a great B2B technology marketing agency, and not just a sod-so one. Don’t believe us though. Believe our clients. Check out our Google reviews, and our case studies. They speak for themselves.
But like anything you hire a company for, you should research and get bids from a few different companies. Here, in this post, we will explain what makes a great B2B technology marketing agency, so that you know what to ask, and look for, when you research.
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How Big is the B2B Technology Marketing Industry?
If you have decided to hire consultants for your digital marketing needs, you’ll have a lot of options to choose between. There are over 48,000 digital marketing agencies in America. Most industries in the United States grow at 6% every decade. But B2B marketing agencies offer technology solutions for other businesses that have exploded in the last decade – by 15%.
What’s behind this huge increase?
Every company, even small mom and pop shops, finally gets it. Being very strategic about your company’s online marketing, even if you are a small brick and mortar business, isn’t just icing on the cake. It is the cake itself.
You can’t survive in today’s world – of high interest rates, inflation, and other issues – without really putting a lot of thought into differentiating your brand from others. And it’s not just about standing out in the real world. It’s actually more about standing out online.
People want to go to yoga, for example. People will still pay to go to yoga – even if their budget is tight. But there are a lot of yoga studios near people. So you want to make sure your yoga studio appears first in organic page results.
You want to make sure you’re listed correctly in Google so that you appear in Google’s Map Results, so that when people search “yoga near me” your studio appears.
You want to make sure your online reviews for your yoga studio are impeccable. You want to make sure your site looks amazing on desktops and smartphones. And this is a lot to deal with when what you really want to spend your time doing is teaching yoga. That’s why you will probably want to outsource your digital needs to a great B2B technology marketing agency.
People go online for everything – from finding directions to a store, to finding nearby stores, to to finding the best prices for goods and services. It doesn’t matter if you’re a B2B business or a consumer facing business. The internet is everyone’s first stop for everything – even looking up a phone number.
Here’s what great B2B technology digital agencies must do to be leaders in their fields.
1. Study SEO Daily
SEO means doing over 220 things to every web page that’s published so it ranks higher in search engine results pages (SERP), or the results that appear after a person enters a search term into Google or Bing. These are the results that appear under paid ads (which people often scroll through) to get to the organic, or free, results.
That’s right – 220 factors.
And Google tries to keep those factors a secret. Fortunately, we start off our days with coffee (we’re human after all) but during that time, we read articles, watch videos and listen to podcasts about SEO. So we know all of the latest info (some of which is gossip, but accurate gossip) about SEO.
Often, we provide technology marketing to other technology companies.
For example, and this is a pure example, you may start or own an app development company. Good for you. Look at how much news apps, delivery apps and other apps have changed our world. You may want to focus on your app, and not necessarily getting the word out to the world about your app.
That’s why you’d want to hire a great B2B technology marketing agency like SEO Design Chicago to manage your online reputation, paid ad campaigns and SEO strategy. You focus on your app. We’ll focus on getting your website in front of people’s eyes.
One thing will be to make sure every page on your site is SEO friendly. Pages that are SEO friendly include keywords in the web page title and headline. They also include hyperlinks to internal and external web sites. Any images have keywords embedded into the alt tags.
If you don’t know how to do these things, or just don’t have the time to do them, that’s why you call us. If you don’t call us, we’ll accept that. But at least call someone equally skilled.
2. Look for a B2B Technology Marketing Company That Will Help You Grow Over Time
Like most companies, you want to increase sales over time. An amazing B2B technology marketing agency will help you do that. The fancy term for this is scalability. It’s just a smart way to talk about growth.
An amazing B2B technology marketing company will always suggest ways, especially as technology advances, to reduce your overhead costs and let technology do the work for you – faster and cheaper than you or staff could. We don’t want you to fire your employees.
We just want you to redirect their skills to the things only humans can do, and let technology do the stuff computers can do better. For example, we’ve helped many companies go from old ways to managing inventory, billing and invoices to migrating to an all-in-one website and business management tool like Shopify.
You also want to show other companies, through your website and social media, how you can enhance their scalability. To show that, you need a great B2B technology marketing agency to produce great website content that makes it as clear as a quartz diamond what separates you from the competition next door. Is it your rates? Is it staff? Is it the quality of your products? Is it processing or shipping speeds?
3. Get a B2B Tech Agency That Knows the Dirty Details about Websites
If you are interviewing B2B technology marketing companies, throw these words at them and see how they respond. If they stumble when it comes to answering questions about them, they don’t really know what they’re doing:
- Javascript
- Droopal
- Compression
- Meta descriptions
- Meta tags
- Programmatic advertising
A great B2B technology marketing agency can answer questions about these topics without hesitation. At SEO Design Chicago, we talk about these terms the way other people talk about their favorite tv shows.
What’s the Difference Between Good B2B Technology Marketing Agency and a GREAT B2B Technology Marketing Company
In another blog post, we explain how a good B2B technology marketing agency has different strategies than the needs of a B2C company. Some things we really emphasize for B2B companies include:
- Speed of transactions
- Making sure your price points are right
- Quality of content that explains the B2B relationship
You want a company that understands the different strategies B2B companies employ compared to B2C companies.
At SEO Design Chicago, we make sure you rank high in search results across engines whenever anywhere near you looks at the services or products your B2B provides.
We use a variety of ways to make sure you’re the leader of the pack by listing you in Google Map Pack results, redesigning your website, producing SEO friendly pages, measuring impact through analytics, and many other digital marketing services.
We offer on page SEO audits for free, as any amazing B2B technology marketing agency does. Reach out to us to chat soon. We can make sure you make the best use of your time, energy, and dollars.
We love helping other businesses. We get what you need. We care. And we do it all for an affordable price.
Contact Us Today!