How Can Better Headshot Photography Make You Stand Out?

Elevate your brand’s image with captivating headshot photography that stands out in the competitive worlds of fashion and beauty. Why settle for standard images when you can showcase yourself and your brand with style and professionalism?

At SEO Design Chicago, our team is led by the renowned Steven Barston, bringing years of experience and expertise in headshot photography. We go beyond the ordinary to craft visually compelling narratives that highlight your image, whether you are featured in bulletins, LinkedIn, websites, or editorial spreads.

Discover the potential of our headshot photography services to enhance your brand’s appeal and bolster your marketing efforts. From high fashion to editorial shoots, we cater to clients across various industries, including media, hospitality, retail, Fortune 500 companies, and manufacturing.

Partner with SEO Design Chicago to create a standout portfolio of headshot photography that leaves a lasting impression. Whether you’re based in Chicago or LA, trust us to deliver exceptional results tailored to your specific needs.

How to Create an Effective Hedshot

Creating effective headshots involves several key steps to ensure the final images capture the essence of the subject and meet the intended purpose. Here’s a breakdown:

  1. Understanding the Purpose: The first step is to understand why the headshots are being taken. Are they for professional profiles, acting portfolios, corporate websites, or social media? Knowing the purpose helps tailor the style, composition, and tone of the headshots accordingly.

  2. Communication with the Subject: It’s crucial to communicate with the subject beforehand to understand their preferences, goals, and any specific requirements they may have. This helps establish rapport and ensures that the final images reflect the subject’s personality and brand identity.

  3. Choosing the Right Location or Background: Depending on the purpose of the headshots, select an appropriate location or background that complements the subject and enhances the overall look of the images. This could be a studio setting, an outdoor location, or a specific backdrop that aligns with the subject’s brand or profession.

  4. Lighting: Lighting plays a significant role in headshot photography. Whether using natural light or artificial lighting setups, ensure that the lighting is flattering and highlights the subject’s features while minimizing harsh shadows and unflattering contrasts.

  5. Posing and Expression: Guide the subject through various poses and expressions to capture a range of looks that convey professionalism, approachability, and confidence. Encourage natural and relaxed expressions while providing gentle direction to achieve the desired aesthetic.

  6. Composition and Framing: Pay attention to composition and framing to create visually appealing headshots. Focus on framing the subject’s face and shoulders, leaving some space around the edges to avoid crowding. Experiment with different angles and perspectives to find the most flattering and engaging compositions.

  7. Post-Processing: After capturing the images, post-processing techniques such as color correction, retouching, and cropping may be applied to enhance the final results. However, it’s essential to maintain a balance and avoid over-editing, ensuring that the headshots remain authentic and true to the subject.

  8. Review and Selection: Finally, involve the subject in the review and selection process to choose the best headshots that meet their expectations and align with their goals. Provide options for them to consider and offer guidance if needed to ensure a satisfactory outcome.

By following these steps and paying attention to detail, photographers can create headshots that effectively represent the subject and serve their intended purpose, whether it’s for professional branding, marketing, or personal use.

Business Photography Specialists

Steven Barston and SEO Design Chicago approach professional business photography with a blend of artistry, technical skill, and a deep understanding of his clients’ needs. Here’s how he typically executes his craft:

  1. Client Consultation: Before any shoot, Steven engages in thorough consultations with his clients. He listens attentively to their vision, understanding their brand identity, target audience, and specific goals for the photography session. This ensures that the resulting images align closely with the client’s objectives.

  2. Scouting and Planning: Steven meticulously scouts locations and prepares a detailed plan for the shoot. Whether it’s a corporate office, a manufacturing facility, or an outdoor setting, he evaluates lighting conditions, potential backgrounds, and logistical considerations to ensure a smooth and efficient photography session.

  3. Professional Lighting: Lighting is paramount in business photography, and Steven excels in creating the perfect lighting setup for each scenario. Whether he’s working with natural light or artificial lighting equipment, he ensures that the lighting enhances the subject, highlights key features, and creates a professional and polished look.

  4. Posing and Direction: Steven provides expert guidance to his subjects, whether they are corporate executives, employees, or products. He understands the importance of body language, facial expressions, and posture in conveying professionalism and confidence. Through clear direction and encouragement, he helps his subjects feel at ease in front of the camera, resulting in authentic and engaging images.

  5. Attention to Detail: Steven pays meticulous attention to every detail during the shoot, from wardrobe choices and grooming to background elements and composition. He strives for perfection in every frame, ensuring that every aspect of the image contributes to the overall narrative and reinforces the client’s brand message.

  6. Post-Production: After the shoot, Steven employs his expertise in post-production techniques to refine and enhance the images further. This may include color correction, retouching, and image compositing to achieve the desired aesthetic and ensure that the final images meet the highest standards of quality and professionalism.

  7. Client Collaboration: Throughout the process, Steven maintains open lines of communication with his clients, soliciting feedback and collaborating closely to ensure that the final images exceed expectations. He welcomes input and revisions, striving to deliver results that resonate with the client’s vision and objectives.

By combining technical proficiency with a keen artistic vision and a client-centric approach, Steven Barston consistently delivers exceptional professional business photography that elevates his clients’ brands and helps them achieve their goals.



Hiring a professional portrait photographer offers numerous benefits that can significantly enhance the quality and impact of your portraits. Here are some key advantages:

  1. Expertise and Skill: Professional portrait photographers possess specialized knowledge, technical skills, and artistic vision honed through years of experience. They understand lighting, composition, posing, and editing techniques to create stunning portraits that capture the essence of their subjects.

  2. Quality and Consistency: Professional photographers use high-quality equipment and techniques to ensure that every aspect of the portrait, from lighting to resolution, meets the highest standards. This results in sharp, well-exposed images with vibrant colors and fine details. Additionally, professionals maintain consistency in their work, delivering a cohesive look across all portraits.

  3. Creative Direction: Professional photographers provide creative direction and guidance throughout the portrait session. They help clients choose the most flattering poses, expressions, and settings to achieve the desired aesthetic. Their artistic vision adds depth and personality to the portraits, creating images that stand out and resonate with viewers.

  4. Customization and Personalization: Professional photographers tailor their approach to meet the unique needs and preferences of each client. They take the time to understand the client’s vision, style, and goals for the portraits, offering customized solutions that reflect their individuality. This results in portraits that feel authentic and meaningful to the subjects.

  5. Attention to Detail: Professional photographers pay meticulous attention to every detail, ensuring that every aspect of the portrait, from wardrobe choices to background elements, contributes to the overall composition. They carefully review and retouch the images to remove any distractions or imperfections, resulting in polished and professional-looking portraits.

  6. Professionalism and Reliability: Hiring a professional photographer provides peace of mind knowing that your portraits will be handled with professionalism and reliability. From scheduling and communication to the delivery of the final images, professionals prioritize customer service and strive to exceed expectations at every step of the process.

  7. Versatility and Specialization: Professional portrait photographers often specialize in various types of portraits, such as family portraits, corporate headshots, senior portraits, and more. Their versatility allows them to adapt their skills and techniques to different genres and settings, ensuring that they can capture portraits for a wide range of clients and occasions.

Overall, hiring a professional portrait photographer offers unmatched expertise, quality, and creativity, resulting in portraits that are visually stunning, emotionally resonant, and timeless. Whether for personal or professional use, investing in professional portraits is an investment in preserving cherished memories and creating lasting impressions.

Headshot Photographers in Chicago

If you are looking for commercial headshot photography in Chicago or nationwide to help your business stand out online, look no further. Contact SEO Design Chicago today to get the most impressive, breathtaking images for your company.

Contact SEO Design Chicago