SEO Design Chicago: CRO Experts
While you may know us best from our search engine optimization expertise, SEO Design Chicago offers a full range of marketing services. This includes our customized conversion optimization service. Conversion rate optimization is the process of adjusting your website, app, or social media channels to increase the proportion of visitors who take a specific action, like making a purchase or subscribing to updates.Â
Whether you just want to learn how to increase conversion rates or you need a full audit of your entire marketing strategy, our experienced digital marketing professionals can help you meet your business goals.
Schedule a free call today to discuss your business needs with us!Â

The Basic Conversion Rate Formula
Everything we do at SEO Design Chicago is driven by data. By establishing clear baselines for your business’s current performance, we can determine exactly where you can improve.Â
Conversion rate is a foundational digital marketing metric. Luckily, it’s fairly easy to calculate. You’ll need to track the number of people who visit your website and the number of people who take a particular action, like making a purchase or signing up for a newsletter. Determine a specific time frame that you want to measure. Monthly is a popular one, but you can also do the length of a promotion like a seasonal sale or a new product launch.Â
Simply take the total number of visitors who take the action you want them to take and divide that by the total number of visitors. Multiply that number by 100. The result is your conversion rate.
For example, if you have 87 people sign up for your newsletter during a promotional campaign on social media, and 3,000 people saw the ad, then you achieved a 2.7% conversion rate. Believe it or not, that’s considered highly successful for most industries!Â
How to Improve Conversion Rates
CRO agencies generally define conversion rate as the percentage of visitors to a website who take a desired action. This usually means making a purchase, but it can also be classified as signing up for a service, filling out a form, or subscribing to an email list.Â
Our comprehensive CRO service addresses each stage of your customers’ journey to produce an increase in conversion rates.Â
What’s a Top Conversion Rate Goal?
While more is better when it comes to CRO efforts, don’t be discouraged by relatively low numbers. The best conversion rates generally top out around 5% in the food and beverage industry, while the luxury goods category hovers at just a little above 1%.
This makes sense if you think about shopper behavior. Food and beverage items are generally inexpensive, so customers won’t hesitate to click on an ad for packaged cookies and make a purchase right away. A luxury handbag, on the other hand, will likely be an item that customers browse online many times before finally making a purchase.
Understanding the conversion funnel differences amongst industries is just one reason to choose an experienced CRO agency to optimize conversion rates for you.Â
CRO techniques
A/B Split Testing
Better website ROI
Top CRO Strategies
The best conversion rate optimization strategies rely on data and comprehensive planning. When you work with SEO Design Chicago’s CRO specialists, you know that the website optimization process will be clear and systematic each step along the way.Â
Here are the key conversion optimization strategies our team follows when working on your website.Â
CRO Audit
First, our experienced team starts with CRO audits to identify a beginning benchmark. CRO is an ongoing process, so we’ll discuss the history of your web presence with you to determine your specific conversion issues. Perhaps you had a great conversion rate until recently, and you’re not sure why purchases dropped off. Or, perhaps you have a great deal of traffic but a relatively low conversion rate for your industry.Â
This gives us the information we need to develop a successful CRO plan tailored to your business. We analyze all elements of your website to determine what’s causing the bounce rate and identify quick wins.Â
Schedule your CRO audit today to address your engagement and conversion rates and drive more revenue to your business!Â
Strategy Development
After conversion audits, our team of CRO experts creates a customized strategy for you. We analyze the results of the audit and determine key performance indicators (KPIs) to watch throughout the conversion optimization process. Our team helps you identify realistic, achievable goals that fit within your budget.
Implementation
It’s time to put your customized plan into action. One of the benefits of working with a conversion rate agency with extensive digital marketing experience is that our team is qualified to handle each part of your user experience and conversion optimization strategy. This could include redesigning landing pages, adjusting your website copy, refining your content strategy, or implementing customer experience testing.
Reporting and Analysis
We test each element of your website conversion rate optimization strategy to ensure continuous improvement. Through ongoing A/B split testing, our conversion rate experts test everything from title headlines to button color to see which changes improve CRO metrics over time.Â
Iteration and Optimization
We provide ongoing optimization services to ensure that your website continues providing the results you need. We refine and improve each element of your optimization plan to ensure ongoing improvement.Â
Additional CRO Agency Offerings
Need more than just the standard optimization package? As a full-service digital marketing agency with a proven track record of boosting conversions, our team can create custom-quoted marketing packages that help you grow.Â
Click-Through Rate OptimizationÂ
Our team will optimize your ads and organic listings to maximize the number of clicks. This drives additional traffic to your website, ultimately leading to more customers.Â
E-commerce Business Conversion OptimizationÂ
When choosing a CRO agency, be sure that you look for a conversion rate optimization team that can help you stand out in the competitive world of e-commerce. Though the conversion rates can be higher for e-commerce brands, our team understands the unique challenges that come with retail sales.Â
Dedicated CRO Services for Local Businesses
Local businesses have a powerful selling proposition, but only if the right customers are motivated by your offerings. Partnering with a conversion rate optimization team that is also skilled in local SEO helps drive geographically relevant customers to your business.Â
Website Conversion Training
If you want to see continuous improvements in conversion rates, take advantage of our team’s training. We equip you with knowledge about CRO best practices so your in-house professionals can make ongoing adjustments.Â
CRO ConsultingÂ
Need to run some CRO tests or make a few tweaks? Our consultants can work with you to identify barriers to conversion rate improvement and make recommendations about how you can improve on your own.Â
Conversion Rates and User Experience
What makes a lead transform into a customer? Understanding your audience’s needs and preferences is a key element of our process. As experts in conversion rate optimization, our team knows that small improvements along the entire sales funnel are cumulative. They all work together to convince your target audience to take action.
Personalized Experience
Customers increasingly expect a personalized experience when they shop for goods or services. We can tailor calls-to-action, design, and specific service offers to particular groups to appeal to their preferences and priorities. Â
Effective Messaging and Content Strategy
Our CRO consultants can craft compelling messages that speak directly to your audience. We highlight the specific benefits that speak most strongly to your audience and adapt a tone and vocabulary to resonate with your target demographic.Â
Our custom content creation and strategy services can help you develop resources that your target audience finds valuable. We can optimize content formats to match your customer’s preferences based on what kind of content they interact with the most — blogs, videos, infographics, or social.Â
Optimizing the Customer Journey
Our CRO experts rely on granular data to identify and remove barriers that prevent leads from converting into customers. We strategically place your ads and important information where your target audience is most likely to look. UX design experts comb through your site to ensure that your navigation and page design are aligned with how your customers prefer to browse and shop, making the process seamless and intuitive for them.Â
Mobile Optimization
Conversion rate optimization services we offer include improving your click-through rate (CTR) for mobile. Customers generally expect a different navigation experience on their mobile devices. Our experienced design team can optimize the layout to match customer browsing habits. We can also refine load times to match typical load times, ensuring that your site will load quickly and reduce bounce rate.Â
Segmentation and Targeting
Improved customer targeting and audience segmentation ensure that specific customers will see offers and ads that are tailored to their interests and needs. Our team can create dynamic content that adapts to different locations and customer behavior. Â
Additionally, we can implement automated, segmented email campaigns designed to match your most persuasive offerings to particular audiences.Â
Offer Relevance
By closely managing your data and customer behavior patterns, we can recommend cross-selling and upselling opportunities that make your leads more likely to become customers. By optimizing each step of your strategy, we can even align offers to times of week and day when leads are most likely to make a purchase. This improves the ROI of your ad spend by targeting the most likely-to-purchase customers.Â
Customer Retention
It costs less to bring back repeat customers than to bring new customers in the door. We can help you develop incentives that improve customer retention. These strategies include loyalty programs, referral rewards, feedback mechanisms, and customized post-purchase experiences that improve the customer’s connection to your brand and likelihood of purchasing again.Â
Boost your conversion rates and grow your revenue by investing in conversion rate optimization services! Schedule a free call today!Â
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SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!