Heating and air conditioning will only become more important as our world adapts to climate change. As people upgrade their systems, HVAC specialists like yourselves will only be in more demand. The number of people employed in the HVAC industry in the U.S. has increased by 2.8% over the five years between 2018 and 2023.
And as traditional colleges become absurdly expensive, interest in the trades is growing. One study found that 90% of parents would support their child’s decision to pursue a skilled trade over traditional college.
That means you’ll have a lot more competition in the coming years.
To stand out from the competition, you’ll need to make sure your HVAC website ranks high in search engine results after someone searches for an HVAC related term on Google. For example, people often search for “heating repair near me” or “new air conditioner installation” or “HVAC tune up near me.”
You want your business name, website and reviews to be among the first things people see.
There’s an art and science to getting your paid ads, map search results and links from your website to appear at the top of a search results page.
You can learn this on your own. But it takes a while to master. We already know the secrets. We sell our digital marketing skills to customers who need to build their online brands, update their websites and handle their online reputation and digital marketing.
If you would rather focus on your trade and other aspects of your business, you can let a good HVAC SEO marketing agency handle getting to the top of search results for you.
At SEO Design Chicago, We offer website development, SEO, analytics, and many other digital marketing services to other businesses.
In the HVAC space, the way you market your services and products should be different from the way other HVAC companies near you. In this post, we’ll describe some of the best ways to find a HVAC SEO marketing agency.
Of course, if you’re already convinced we can help you, just email us, call us or reach out through our chatbot. We’re not boastful, but our reviews speak for themselves. We think we know what a good HVAC SEO marketing agency is because we have dozens of clients who have attested to that. Whether you reach out to us or not is up to you. But we do hope you’ll read our advice on what makes a HVAC digital marketing agency great vs. just ok vs. totally a rip off.
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How Many HVAC SEO Marketing Agencies Are There?
There are over 48,000 digital marketing agencies in the United States. All of them specialize in SEO. But only some of them, and it’s impossible to quantify how many, help companies that specialize in skilled trades like HVAC. We’re one of those companies.
Why is search engine optimization (SEO) so important for HVAC companies?
It’s the best way to build brand awareness, get leads, and make sales – all for free.
You pay for sponsored ads in Google. They’re a great investment. Studies find there’s a $2 return for every dollar spent.
But we like getting eyeballs on companies, generating leads, and making sales using free tactics like SEO. We have helped many HVAC companies with their digital marketing needs.
But here are some questions to ask yourself if you decide to hire a good HVAC SEO marketing agency.
How Much Do They Really Know About SEO?
A lot of people say they understand SEO, but people say a lot of things. There are over 200 factors that go into Google’s SEO algorithm. Google keeps them a secret. But we educate ourselves daily on SEO, take workshops, follow the social media accounts of Google developers and more. So we’ve learned what most of those 200 factors are. Any good digital marketing agency should know these are some of the most important factors that play into SEO:
- Using the right keywords, which one should find through AHrefs or Google Keyword Planner
- Using those keywords in Titles, Page Headers and body of the page
- Using those keywords in alt-tags
- Making sure websites are mobile friendly
- Ensuring websites load fast
- Adding and monitoring the quality and quantity of backlinks, ensuring none are broken
- Regularly posting new content to a website
- Making content that might be featured in a Google snippet
If they can’t comfortably discuss these terms, and explain them to you in an easy-to understand way, they’re not a good HVAC SEO marketing agency.
How Well Do They Understand Google Map Packs?
When people have HVAC needs, they want companies located near them with great reviews.
One of the most important ways to do that is making sure your company is located in Google Map Pack. If you’re not listed in this, you’re losing a lot of business.
We know everything about Google Map Packs, the Google Business Console and more.
Do They Know How To Make Sure Your Website Loads Quickly?
How quickly a web page loads is one of the most important factors that people consider when making decisions about your company. More importantly, how fast your HVAC website loads matters to Google. They lower webpages in SERP if images, text, and video take too long to load.
Unless you have tech skills, compressing images, removing bad code and fixing slow videos is hard. This is another situation when you might want to reach out to an experienced team to help you. But not all good HVAC digital marketing agencies offer these services in house. At SEO Design Chicago, we know a ton of ways to improve your website’s page load times, which has a direct effect on the return on investment you’re making into your digital strategies. Reach out to us to get more information on how we can fix your website so it loads faster, maintain your site, or help in other ways.
How Do They Conduct Keyword Research?
Keyword research is an integral part of any SEO strategy. You need to perform keyword research, through Google Keyword Planner, SEMRush or other tools, in order to choose the correct keywords to target. Keywords are the words and phrases people enter into Google or Bing’s search engines when looking for content. If they don’t have an immediate answer as to how they conduct keyword research, they’re not a good HVAC SEO marketing company.
How Do They Monitor SEO Strategy?
When you install or repair a HVAC system, you test it, right? Well, a good HVAC digital marketing specialist will do the same. They test it through analytics, or tools that monitor your site. Our favorite is Google Analytics 4 (GA4). This free tool helps you learn how people are finding and using your website. It can also help you identify any issues with your site. It also teaches you what’s working on your site, and what’s making people leave your site. If analytics, and offering reports on analytics isn’t mentioned in your consultation, keep looking.
We know HVAC businesses will only become more important in this world. And we want to help your HVAC company get ahead online. Reach out to us to discuss our SEO strategies for HVAC companies, and other services we offer HVAC companies, including:
- Monitoring of online reviews and attempting to get rid of bad reviews
- Evaluating website design and making needed changes
- Updating tools to make your website better, like inserting a chatbot so you don’t miss leads
- Migrating your business tools to all-in-one services like Shopify
Contact Us Today!