What is Anchor Text?

You might have heard of anchor text used in the context of engagement and helping drive traffic to various sites. Maybe you have not heard anchor text and are still wondering what is anchor text. Regardless of your level of experience, do not worry. This article will not only help you understand anchor text, but teach you how to use it to increase your website traffic and improve your SEO. 

What is Anchor Text?

Anchor text is a link in an article that readers can click on to take them to another article. This may seem like a simple concept at first but there is a lot more that goes into link building than you may think. Anchor text might seem pointless, but learning how to effectively use text anchors can sometimes mean the difference between hundreds or thousands views on your article. Utilizing anchor text on your website has the potential to greatly increase your search ranking. An example of anchor text is hyperlinked text of “link building” that links directly to a page on the subject of link building. 

how to use anchor text

How Does Anchor Text Affect Your Article in the Search Engine Rankings? 

Now that you have learned what anchor text is, you should now understand how anchor text works and why anchor text is important. Although all search engines differ, Google, arguably the largest search engine in the world, uses text anchors to understand what your article is about. So when you use articles similar to yours and link them through anchor text, it increases the chances of your article being seen by someone searching for something similar to yours.

You might be wondering why it is important to link articles that are similar to yours. This is important because then if you link unrelated content to your own, your article will appear under search results that are unrelated. Users searching for a certain topic can report your article for not being related to what they have searched.

If this were to happen, your article would perform worse than it would have without using text anchors. Google and other search engines’ main goal is to keep you on their site as long as possible. Anchor text helps Google do this because they can recommend articles that are similar, which keeps users on Google longer. This is why it is important to not only understand what is anchor text, but also how to use it correctly. 

clickable text

The Dos and Don’ts for Anchor Text

To create anchor text, simply highlight the text you’d like to use for your link, click “Insert/edit link,” and then copy and paste the link of the web page you would like to link. There, you have created anchor text!

There are some important things to keep in mind when using anchor text in your next article. You should not use phrases like “click here” or “read for more information here” as your clickable text. The reader of your article will understand that if they select clickable text it will take them to an article related to what you are writing about. Instead, find articles that you may have used for research in your article.

Also, make sure to vary the anchor text you are using. You do not want to use the same articles more than twice per article. This will make sure your article is promoted more because it is linked to multiple articles.

Even more importantly, if you use the same article multiple times, Google’s filters might think it is a spam article. If the Google filter thinks your article could possibly be a spam article, not only will Google suppress your article but it could even stop showing results for it all together.

Something to make sure to avoid when placing anchor text in your article is to make sure the text is actually clickable text. If you just leave your URL “naked,” in black and white and unable to click on it, you hurt your chances of your article being promoted in the search engine algorithm. Search engines algorithms are less likely to promote an article that uses naked URLs because readers are less likely to copy the link from the article and paste into the search bar, than they are to just click on text in the article. Even if readers were to copy the naked URL into the search bar, search engine sites like Google would struggle to track how many readers did that. 

text anchors

Stuck on Ideas for What to Use? 

It is understandable that you might still be struggling to think of ideas for what to do for anchor text. After all, you might have just learned what anchor text is. An option you could try is to find articles that use a lot of the same words as your article. Look for words that you use often in your article, especially words that relate to your specific topic of your article. Obviously, avoid words that are common in most articles like “the” or “an.”

For example, if you are writing an article on baseball maybe search for articles that use the words “base” or “bat.” Using Shift, Ctrl, G on your article can be a great way to find words you commonly use in your article. When you come to a point of your article that has used some of that research, then you should put your anchor text there. Not only will this help your article in the search algorithm, but it will also give your reader insight into how you formed your opinion on certain topics. Additionally, this adds credibility to your article if other articles are taking the same stance on whatever topic you are writing about.

Another option is that if you need to define a term in your article you can use your anchor text for the definition of the term. This could help your reader because if they are struggling to understand a term the way you depicted it in your article, they can see it written differently. This doesn’t mean you failed to properly explain the term, sometimes it is just beneficial to see a term in a different context.

anchor text

What Type of Articles Should I Use for Anchor Text? 

Now that you have learned the definition of anchor text, it is important to focus on the type of articles you should be using to link to. You should find articles that are of high quality and are generally believed to be credible. Articles like scholarly articles are great options to use for anchor text, because they are usually written by experts in their fields and are checked for errors.

If there are no scholarly articles on your topic, look for articles that have a date, author, and sources. This is a good way to confirm that the article you are using is from a legitimate website or publication. Reading, or at the very least skimming the article you want to use, is important. Make sure to search for spelling and other grammar errors. If you find an article with mistakes you should probably look for a different article as your anchor text.

Additionally, it is very important to avoid using anchor text to websites or articles that could be spam or a potential scam. Odds are you will be able to identify which sites are a scam, but a good rule of thumb is if you think there is even a slight possibility it could be a scam, do not use it. There are countless websites and articles online that are not a scam that you could use instead, so why link to a site that could be a scam? Linking to scams could even get your article pulled down from Google search results if you are not careful. 

what is anchor text

Where in My Article Should I Place Anchor Text? 

Oftentimes when people learn about anchor text, they do not know where in the article they should place their links. You should spread out the links in your article so that your readers will want to click on it. A good rule to follow is that you should not have more than hyperlink per paragraph. At the most, you can have two links per paragraph. However, you should only use two links when the paragraph is significantly long. You want your links to be spread out enough so that it still is appealing to your readers. 

Additionally, you should place your anchor text in the areas of your article that readers are most likely to see. This includes places like headings and beginning of paragraphs. As much as it would be nice if every reader read every word of your article, realistically several readers will skim your article so it is important that they see the anchor text at the beginning or your paragraphs. 

Hopefully, you now know what is anchor text and how to use it to promote your articles. Or at the very least, you are now able to identify when an article you are reading is using links to enhance their writing. Most articles use anchor text and yours should help the engagement on your article. So what are you waiting for? Get going and use some of the tips you learned today to help your article be seen by even more readers. Or, contact SEO Design Chicago for help with link building for your own website

FAQs about Anchor Text

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