How Can Marketing Help A DJ?
If you’re a DJ who is looking to land some more gigs, you most likely need the help of a marketing agency to help you promote yourself, build your brand, and gain more business. Luckily, the marketing experts at SEO Design Chicago can help you. This article will tell you everything you need to know about marketing, SEO, social media and more for DJs.
“How can marketing help my career as a DJ?” you might be wondering. In order for any DJ to land gigs – whether they be for a wedding, at a club, or a private event – people have to know about you and be able to find you easily online. In a crowded DJs market, you need to stand out from the crowd – both online and in person.
How do you do that? If you hire a marketing agency like SEO Design Chicago, we can help you utilize SEO, Local SEO, different kinds of advertising, and social media to help you generate more leads in your area and turn them into clients who will want to use your services over and over again. We can do all this for you while you’re busy putting together new music for all the new gigs you’ll have on your calendar!
Below we’ll tell you more about some of the effective tools a marketing agency can use to help a DJ score more gigs.
How Is SEO Helpful for A DJ?
Most people who are looking to hire a DJ will head to where most of us go to search for any kind of service these days: the internet. Maybe you already have a website set up for your DJ services or maybe you need to build and design an entirely new website. Either way, you need to make sure you are utilizing SEO practices to make sure your website rises to the top of the search engine results for anyone who is searching for DJ services in your area.
SEO, or search engine optimization, is the practice of optimizing a website so it obtains a higher ranking on search engines like Google and Bing. It’s crucial to make sure your DJ website has good SEO because if it does not, no one who is searching for DJ services will even be able to find your website.
Local SEO for DJs
Let’s say someone is searching for a DJ in Chicago and searches “Chicago DJs” on Google, they will find more than 30,000 results. In such a crowded DJs market, you need to be seen before your competitors. So how do you get to the top of the search engine results page? By utilizing SEO for DJs.
So how does it work? Utilizing SEO on your website will include using search keywords like “Chicago” and “DJ” repeatedly so anyone who searches for either of those terms will find you.
Local SEO is also extremely important for DJs who want to find more work specifically in their area. SEO Design Chicago can evaluate your current position in your market and help you rise to the top of your local DJs market. How do we do that? We can help you create pages you might not have thought of before on websites people might be searching for DJs like Google My Business, Yahoo and Bing Local, and more.
More Tips for Optimizing Your DJ Website
Here are some more tips from the experts at SEO Design Chicago for making sure your DJ website is optimized as well as possible for search engines.
You will want to make sure you have plenty of quality content on your website. One example of quality content on a DJs website is testimonials from clients who have used your services, whether it’s a couple whose wedding you DJed or a club you’ve worked at in the past. You could also have a blog on your website writing about the latest trends in the DJ world.
Another important factor for optimizing your website as a DJ will be making sure it’s optimized for mobile phones, and not just for desktop computers. Most people these days are using their phones to look at websites, not just computers. You could lose business if someone goes to your site on their phone, gets frustrated, and books another DJ for their party instead.
A sure bet to make sure your website is optimized well for search engines is by hiring a full service web design agency. We provide all the SEO and content creation services you’ll need to get your DJ website performing well on search engines – and get you more gigs.
Advertising for DJs
There are several different kinds of online advertising that we recommend for DJs to use, including pay-per-click advertising social media advertising (for example, on Facebook or LinkedIn.) Luckily, SEO Design Chicago has lots of experience working with DJs on their advertising.
Pay-per-click advertising is an online advertising system in which the advertiser pays the publisher for the advertisement when it is clicked. It is an excellent form of advertising for DJs to utilize.
Another form of advertising SEO Design Chicago recommends for DJs is advertising on social media platforms like Facebook. Facebook has an audience that is most likely to be receptive to ads for DJs and it also allows you to create unique ads.
LinkedIn is another great option for DJs to advertise themselves. Many people who will be looking for a professional recommendation for a DJ for their wedding or corporate event will head to LinkedIn.
Email Marketing for DJs
Email marketing is another extremely effective way for DJs to advertise themselves. You can send out enticing content and deals to your readers in exchange for obtaining their emails, and it’s a great way to market yourself.
At gigs, DJs can also hand out cards with their social media handles and email as a way to market themselves. Email marketing is an effective tool because it is targeted directly at those who have used your services in the past or might be using them in the future.
Branding for DJs
How are you different from all the other DJs out there? Why are you the best DJ for someone to potentially hire for their event? Do you specialize in a certain type of music, or do you love to DJ for charity galas or corporate events? Whatever it is that makes you different from the rest of the options of DJs out there, that’s your brand. Your brand is how to distinguish yourself from the competition and how people will know you.
You can take your DJ branding a step further by hiring a full service web design agency to help you not only create your brand, but also help you design logos, create a cohesive message across all of your platforms, create business cards with your logo, and custom photography and videography.
Social Media for DJs
Social media is a free and easy tool to utilize for branding and promoting yourself as a DJ. Every DJ should have Facebook, Twitter, Instagram, YouTube, Soundcloud and Mixcloud accounts to promote their music and their brand. Social media channels are a great way to reach new potential customers.
A marketing agency for DJs can help you create content to put on your social media channels, including custom photography and videography, logos, and promotional content. An agency can also help you post regularly and keep a consistent tone throughout your posts, so you can focus on your music.
It’s also important to engage with people who comment and like your posts. Your fans want to hear from you and if they feel connected and engaged with you on social media, they are more likely to hire you again and again. Though this may not be something you’re interested in doing personally or have time for, a great marketing agency like SEO Design Chicago can help you.
DJ at Community Events To Gain More Exposure
Another way to build your brand to offer to DJ for community events in your area. This is a great way to reach more potential customers in your area and will also be a way to show off your hard work while also meeting new people and handing out your promotional materials like your business cards. You can have a signup sheet available for people to subscribe to your emails.
Contact SEO Design Chicago today!
If you’re interested in learning more about marketing for DJs or interested in using our services to help you market yourself, please contact us at SEO Design Chicago today. We have prior experience marketing DJ and musician clients in Chicago and across the country.
We can also help you with marketing, advertising, search engine optimization, website development and social media. We can also help you with more ideas like these to help you generate more leads and turn them into clients. We can help run your business online so you can keep busy with the music!