It is likely that you use Google on a daily basis, it is for personal use or for your business. We all rely on the search engine and their related platforms to complete our daily tasks. This goes for businesses, too. Having a Google Business Profile is one of the best things you can do for your business. Generally, a business owner will create this profile but this does not mean that you automatically have management over it. This is where Google My Business comes into play. In order to manage Google My Business, you need to download the tool, which will allow you to optimize the business profile you have already created on Google.
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Why Is a Google Business Profile Important for Your Business?
One of the biggest reasons this is important for your business is because it is free. There are many platforms that will charge you a monthly subscription fee for similar services. With this free platform, you can collect data and create reports that reflect your profile’s performance.
By having a Google My Business account, you can list your business’s location on Google Maps and be featured in search results when the searcher is in your local area. This profile is where you can display important information about your business. This includes your business hours, contact details, and even a link to your website specifically. While having a Google Business profile will help improve your SEO and get you more attention, by having a Google My Business, you will be able to ensure that searchers see your business and the products and/or services you offer.
What Services Do You Get When You Use a Fully Managed Google My Business Account?
When you’re managing Google My Business, you have access to an account manager listing. This allows you to optimize many things like your location, products, and services as well as weekly posts. This also can include text descriptions and tracking of the links reported into your Google Analytics account. You also have access to constant monitoring of customer reviews and the ability to respond. Finally, you will also be able to receive a monthly report summarizing your profile’s activity. In a monthly report, you’re able to see the number of phone calls you received and website visits from your listing.
What Is a GMB Listing?
Your Google My Business (GMB) listing is the place where all relevant information you want customers to know about your business is located. This includes your business name, address, customer reviews, hours of operation, and phone number or contact information.
Google My Business management allows you to control how your business is being viewed on Google’s search results. Managing Google My Business is extremely important for your business and your website itself. While there are a lot of businesses that do not take part in this platform, there are many things they could benefit from if they took the leap. Whether you are a restaurant, a local boutique, or a service company, you could benefit from having a GMB listing.
How Does Your Marketing Benefit From Google My Business?
One of the main ways your marketing benefits from having a Google My Business profile is that it gives you the ability to interact more directly with your customers. You are able to respond to reviews as well as set up direct messaging. You also get the ability to post directly on your profile, just like you would on other social media platforms.
Your marketing also benefits because you can include a link in your GMB listing. You may choose for that link to take you directly to your site, to set up an appointment, or to complete a contact form.
Overall, one of the most helpful services this platform will offer any business owner is the ability to see your profile’s insights. For example, you’ll be able to see what are the most searched queries or phrases that brought people to your account. This gives you the ability to target your site and the information included in order to increase its relevance to potential searchers.
Need Help Setting Up Google My Business?
If you have any questions about setting up Google My Business or would prefer to have outside help with business listing management, SEO Design Chicago is here for you. We have a number of experienced professionals on our team who are eager to help with any questions or obstacles you may have. Learn more about our Google My Business management services today.
FAQ:
- Why should I have a Google My Business account?
- What is a Google My Business listing?
- How does Google My Business benefit my marketing?
- How does a Google Business Profile relate to SEO?
- What analytics do you get from Google My Business?
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