With the digital age rising, the internet has become more and more of a necessity. The virtual world has made it easier for shoppers to purchase their products from all over the world without even leaving their homes. In fact, there are 2.14 billion online shoppers worldwide. People love the idea of easy shopping within minutes. It is clear that e-commerce stores will remain successful for a long time.
Since there are so many online users, there is competition within the industry. How can you make your e-commerce startup as popular as Amazon, Etsy, and Shopify? You have to have patience. Your e-commerce store won’t grow overnight, but it has the potential to be big. If you use successful SEO strategies like blogging, your business could be the next to flourish.
Having an Online Presence
It is important for e-commerce stores to have an online presence. Obviously, e-commerce stores already have an online presence by being virtual businesses. But it goes beyond that. To have an effective online presence is not just to be present online, but to be present on different social media platforms, amplify your website, and incorporate marketing strategies in your digital advertising. Having an online presence is essential for e-commerce advertising.
Create a Website
The first step to making any business thrive online is to create a website. This is especially important for e-commerce stores, as they are completely virtual. Websites give your company a space to provide basic information while making your business your own. Don’t be afraid to have fun with yours. Make it visually pleasing and create lots of content within it. Make your site uniquely yours!
Once you have your site created, you’ll need to make sure you are constantly updating it and keeping it relevant with engaging content. The more content you have, the better it is for e-commerce advertising. More content means more chances of an outside audience finding you. Blogs are the perfect way to add this content.
Blogs not only constantly update your website with information, but they create a fun, creative aspect of your business. When you blog, you build a personality on your site. Fun and informative topics have a positive impact on your e-commerce business because they make you seem friendly and passionate while also making you seem credible and reliable. Blogs show that you know what you are talking about.
They also help with search engine optimization (SEO). SEO is a popular marketing strategy used by many businesses. Essentially, it brings your site to the top of search engine result pages. This is important because 75% of online users don’t scroll past the first page of search engines.
You’ll want your site to be at the top of search engine result pages. This can happen through blogging because blogs give you more opportunities to incorporate keywords into your content and regularly update it. These factors are key to bringing more traffic to your site and increasing your search ranking.
Use Social Media Profiles
Be present on social media. The more platforms you are on, the better. Make profiles on Facebook, LinkedIn, Instagram, Twitter, and even YouTube. You’ll want your business to reach a variety of people. More people will be able to reach you if you are available in more places.
The Importance of Blogging for E-Commerce Stores
You might think that with all of the other options the internet has to offer, people spend little time reading blogs. This is actually untrue, as 77% of all internet users read blogs. Blogs are often very helpful for people when browsing the internet, and a lot of search engine results contain links to blogs. This is because blogs are typically easy reads that get straight to the point of what a reader is looking for. Keep this in mind when writing your e-commerce blogs.
Every e-commerce business should have a blog. For one, a blog will increase your e-commerce sales. As we have mentioned, blogs are popular marketing strategies that help with SEO. SEO leads to more traffic to your site, and more traffic means more sales.
How to Find Topics for E-Commerce Blogs
Don’t know what to write about for your e-commerce blog posts? Try to look at it from a reader’s point of view. Who is your audience? Is it someone looking for your product, or is it another e-commerce business owner looking for advice? What would they like to read about? What would you like to read about if you came across an e-commerce business like yours? When you step back and look from a different perspective, blogging for e-commerce businesses becomes a bit easier. Figure out what you would want to be informed about if you were in your reader’s position, and go from there. Pick topics you know a lot about, but also topics that you don’t. This way, you’ll be able to learn more about your business while writing e-commerce blogs.
Once you have found your best ideas, try to duplicate them to make more content, like creating weekly blog themes. This will help take some of the stress off of you for finding new ideas. It will also keep your e-commerce blogs on task and give your readers something to expect if they are consistently reading your blogs. Don’t be discouraged if your blogs don’t become successful immediately. Growing your business takes time. The important thing is to keep going.
If you are looking for some more inspiration, here are some topic ideas for e-commerce blogs:
- Feature blogs with customers
- Information on how your e-commerce business started
- A collection of Q&As
- Business tools you use
- Advice for other e-commerce businesses
- Solutions that have worked for your e-commerce business
- Funny, inspirational, or interesting stories you have collected from being in your business
- Guest bloggers
- Guides, tutorials, or recommendations relevant to your business
- Positive and negative customer reviews
Hopefully, some of these ideas have sparked your creativity. If not, have a brainstorming session with your colleagues or try to find other e-commerce blogs on the internet. You’ll soon get the hang of writing your e-commerce blogs.
Writing E-Commerce Blogs
When writing e-commerce blogs, it is important to keep a few things in mind. Here are some things to think about when embarking on your blog journey.
Keeping a Schedule
Having a blog schedule is extremely important for your business to stay on task. Stay organized by planning your blog posts through a calendar. This can be made through templates you can find online, or you can create one yourself using Microsoft Excel, Google Docs, or even a whiteboard. Whatever works best for you, make sure you stay on top of the schedule and do things in a timely manner. If it becomes too much to bear, hire a writing team or a group of interns. This will allow you to have more time while also giving other people opportunities to grow through your business.
Make sure to use keywords throughout your blogs. These will help the algorithm recognize your site, thus bringing more eyes to your business. Plan out a list of different keywords for each blog beforehand so that your site reaches the right audience.
SEO Design Chicago and E-Commerce Blogs in Kansas City
Digital marketing services are the best option for e-commerce stores to boost their brand since the best way to advertise them is digital. SEO Design Chicago is a digital marketing agency specializing in multiple areas of SEO. Having worked with e-commerce startups across the United States, we are experts in our craft of marketing for e-commerce stores.
Our goal is to grow your business’s brand awareness and visibility online. We can do this by providing professional content creation services that help your website reach the top of search engine result pages, creating a PPC campaign to drive more traffic to your site, or creating effective social media ad campaigns that put more eyes on your business. All of these services have been proven successful to e-commerce businesses we have worked with in the past. Still, we know that every business is different. We’ll figure out what your business needs with an analysis of your site so that we can create a customized plan made especially for you. With SEO Design Chicago, your business will shine!
Since we are a digital marketing agency, we have skilled staff members all around the United States. SEO Design Chicago is flexible when it comes to location. We are one of the best digital marketing agencies both nationally and in Kansas City. In Kansas City, we offer full-service digital marketing with everything from SEO to PPC ad campaigns. We even create mobile applications you can use for your business. No matter where you are located, SEO Design Chicago can help your e-commerce store thrive. Allow us to take some weight off your shoulders. Our expertise can bring your business to the top.
- How do e-commerce stores get more clients by blogging?
- What should e-commerce stores blog about?
- Why should you have profiles on social media?
- How should you design an e-commerce website?
- How do you keep a schedule for blog posts?