What is marketing for matchmakers?

Marketing for matchmakers includes everything in marketing your business, from creating materials and developing a strategy to pulling reports and analytics to assess how well things are working. When you have all of those elements in place, it can drive revenue, solidify your brand, and attract new customers.

Do I need to work with a marketer?

You don't have to, but having someone who knows the ins and outs of marketing can help bring your company to the next level. Working with a marketer also takes time and stress off you so you can focus on running your business.

What are the benefits of marketing my matchmaking company?

Marketing helps your business grow. Without it, you must depend on word of mouth and organic online searches to find customers. When you invest in marketing materials and strategy, your business will surely grow.

My business is only as one matchmaker. Do I still need to market it?

You should market your business no matter its size. Having a smaller business with a good marketing plan can make you feel exclusive, allowing you to increase rates and be more selective about who you work with.

What's the key to an effective marketing strategy for matchmakers?

Every business is different, but one key is understanding who you're trying to attract, what they want, what they need, and what their pain points are. You can effectively attract clientele if you can appeal to people's desires and fears.

Marketing Strategies for Real Estate

Effective real estate marketing strategies rely on building trust with potential homebuyers. Our customized digital marketing plans can help boost your real estate business in your target market.

“The home buying process for many started online, with 43% of buyers indicating that their first step was to look for properties on the internet.” — National Association of Realtors

Buying a home is the biggest purchase most people will ever make. Your online advertising strategies should assure them that your realty business is the best choice for them.

By clarifying your unique brand identity and optimizing every element of your online presence, SEO Design Chicago can help build your brand and increase revenue for your business.

SEO Design Chicago has over ten years of proven experience boosting traffic, leads, and sales for businesses across hundreds of different industries. We will work with you to design a custom-quoted marketing package that meets the needs of your real estate business and fits within your budget.

Start out by scheduling a free SEO audit of your existing website to see where you can make improvements to generate interest in your real estate business.

Why Choose SEO Design Chicago for Your Real Estate Marketing Efforts

Our experts use proven real estate marketing strategies combined with the latest online marketing expertise to achieve measurable results.

The digital marketing services we offer for real estate businesses include:

Web design
Web hosting and maintenance
SEO
Local SEO
Social media strategy and management
Photography and videography
Content marketing

We will create a custom-quoted digital marketing package for you that lets you choose the services you need to meet your business goals.

Schedule a free call today to discuss your strategic marketing plan.

Build the Best Real Estate Agent Website Possible

Prospective homebuyers start with the internet when buying a home. A successful real estate business has an attractive, easy-to-navigate website that communicates exactly why buyers and sellers should choose you as their agent.

Our experienced team can handle every element of your real estate services website. If you already have a website that is working well, we can simply optimize it to maximize leads from search engines and identify any technical issues that might be getting in the way of a smooth user experience.

If you need to start from scratch or migrate to a new platform, SEO Design Chicago can handle your website migration and hosting needs, too. Our web migrations preserve all your existing content and SEO rankings, so you don’t need to rebuild your brand’s online reputation from scratch after the move.

Our web hosting packages are available in customizable options, so you always have the amount of storage you need. More importantly, they come with ongoing updates and security monitoring, so you can ensure that your website continues to function optimally.

digital marketing options for apartment rentals

Web Design for Real Estate Listings

In a highly visual field like the real estate industry, your website is the most crucial piece of marketing you have. Your website should have easy-to-navigate menus and pages that help visitors understand who you are and the market you serve. In fact, customers who can’t find the information they need or who have to wait more than 1-3 seconds for a page to load are likely to click away to a competitor.

Not only does your website need to look good, but it needs to function as proof of your real estate expertise and success. Your portfolio of proven real estate sales and listings should include images and videos, and it must load quickly on mobile and desktop for a seamless experience. Clear calls to action should make it easy for buyers and sellers to contact you directly from your website.

Our experienced web design team can handle every element of your website design. With over ten years of experience optimizing websites to increase leads and revenue, our web design team is firmly grounded in proven strategies and can include innovative new ideas to up your real estate marketing game.

Technical Updates for Your Website

Your website may look nice, but is everything working correctly under the hood? Broken links, incorrect code, and slow hosting can all negatively impact your site’s rankings on search engine results pages and make it harder for potential clients to find and use your website.

Our comprehensive SEO analyses include a look at all the code behind your website. We’ll examine it for common problems, including:

Broken links
Slow page load speeds
HTTP resolve errors
404 Not Found errors
Duplicate pages
Security issues
Missing tags, titles, and descriptions
Alternate text and accessibility issues

These background updates dramatically improve your website’s performance and bring new real estate leads directly to you.

Are potential clients leaving your page because of slow load speeds? Check now with a speed audit.

Search Engine Optimization (SEO) for Real Estate

Any effective real estate marketing plan must include SEO. When buyers and sellers are looking for a real estate broker, they usually begin with an online search. A fully optimized web presence is the closest thing to a personal word-of-mouth referral in today’s digital marketplace.

Our team specializes in customized SEO marketing campaigns that identify your specific business needs and employ proven techniques to boost your rankings, traffic, and revenue. All of our SEO packages are custom-quoted to fit within your specific goals and budget. We’ll choose the marketing tools that best meet your unique needs as a real estate professional and create a timeline that provides clear ROI on your marketing budget.

Our SEO services for the real estate niche include:

Sitemap design
Page speed testing and improvement
Schema markup
On-page SEO
Off-page SEO
Updating tags, titles, and meta descriptions
Keyword research and optimization
Content optimization, creation, and updates

One of the benefits of choosing a full-service digital marketing firm like SEO Design Chicago is that we can ensure all your marketing materials are fully optimized for SEO. This way, everything from your social media pages to your local business listings points back to a fully optimized website that encourages homeowners to choose you.

Is your website a prospect-generating machine? Check now with a free, comprehensive SEO analysis from SEO Design Chicago.

Local SEO

Google Search and Google Maps are used frequently by people looking for local businesses and services. Optimizing your presence on these platforms is key to improving your name recognition, making it easy for potential clients to contact you, and appearing at the top of local search results.

Our local SEO services include:

Claiming and updating Google Business Profiles and Bing Places
Optimizing local listings
Soliciting and posting reviews
Optimizing for voice search
Integrating local intent keywords
Listing businesses on Google and Apple Maps

In an industry that’s location-dependent like real estate, it’s crucial to focus your marketing efforts on the right market. Our experienced local SEO team will implement proven strategies that meet your marketing objectives and bring business directly to you.

local seo for rental management business

Social Media Strategy and Management

When used strategically, social media marketing can be a valuable tool for increasing your reach into new markets that haven’t heard of your business before. Our social media team combines the best digital marketing analytics and data methods with an in-depth knowledge of the latest algorithm updates.

Our social media management services are custom-designed around your personal brand and target market and can include the following:

Establishing social media accounts
Social media content creation
Paid promotion — Instagram, TikTok, & Facebook ads
Engaging with followers
Scheduling posts
Reporting and analytics for social channels

We’ll streamline your marketing and social media efforts to ensure consistency and the best value for your marketing budget.

Photography and Videography

Photo and video marketing for your real estate business is more important than ever — 43% of home buyers start their home buying journey by looking up photos and videos of homes online.

Our professional photographers are trained in savvy real estate photography that makes every listing impressive. Whether you need a curated photo shoot to update your website or want brochures for offline marketing, we can design a customized photography package that meets your needs.

With the rise of video listings for residential and commercial real estate properties, professional videography is becoming one of the best marketing tools out there. You can immediately communicate the overall value and mood of your brand through the right video.

Our experienced real estate videography team can handle a wide variety of techniques, including drone photography, tours, interviews, and storytelling approaches.

Schedule a free call today to learn more about our photography and videography services for real estate businesses.

Content Strategy and Creation

When creating a marketing strategy, don’t underestimate the value of content marketing. By sharing your valuable expertise online, you improve your authority in the market. After all, wouldn’t you rather choose the agent or property management company that regularly publishes interesting, educational content?

Our 100% U.S.-based content creation team can work directly with you to turn your industry knowledge into engaging, shareable content that keeps you top-of-mind in your niche.

Our content creation services include:

Email marketing
Blogs
White papers
Infographics
Shareable videos
Social media content

Customers love to browse home-related content, and sharing walk-throughs of your listings or before-and-after shots of a property will always be a popular way to get attention online.