Local SEO for Landscapers

Local SEO helps local traffic find your website. We will evaluate your current position in your market, add any needed listings, or fix any errors. Our staff has experience building local business citations and optimizing your landscape business’s website to be found locally and outshine your competitors. We can also assist with: 

• Online Business Listings: Google considers business listings when determining search ranking. Your listings must be consistent across the internet. We can help improve your existing business listings and create ones you still need to make it easier for potential clients to find your company and improve your search ranking.
• Google Business Profile: Your business needs to have an updated and complete Google Business page. Your page should use pictures and written content to highlight your services and equipment. We’ll help you feature essential information to attract more clients.
• Bing and Yahoo Optimization: Is your business listed on Yahoo and Bing’s local pages? Neglecting those pages could mean you lose out on potential business. 

PPC Advertising

Pay-per-click advertising is a cost-effective way to promote and grow your business. We’ve helped several landscape clients create PPC campaigns for Google, Facebook, LinkedIn, and other platforms. 

• Google Ads: Google ads are great for businesses because of their large audience and targeted abilities. We can help create a campaign to attract clients searching for your landscaping expertise. 
• Facebook/Instagram Ads: We recommend Facebook and Instagram ads for landscape promotions because you can create paid ads within your target market. 
• LinkedIn Ads:  LinkedIn is an important marketing platform for landscape professionals to showcase their events, experiences, and curb appeal. It’s also a great platform for connecting with other landscapers and professional lawn service providers. 

Social Media Marketing

Build relationships with clients through social media marketing. As a business owner, you want to show potential customers what it would be like working with your company and the results of your landscaping work. Social media is also a fun way to build brand recognition. Our team can assist with:

• Strategy: Based on your target audience, we’ll develop a plan for using platforms and creating the type of content you want. 
• Content: We will create valuable content to engage your audience and grow your followers. 
• Posting: We can link your accounts to scheduling tools to help you consistently post. 
• Analytics: We run analytics on your accounts to see what needs improvement and what’s hitting the mark. 

Considerations for Landscaping Companies

Every industry comes with its set of challenges or considerations. Here are a few things to consider in the landscaping industry as you market your business. 

• Seasonal Services: Depending on your location, some of your services may be seasonal. We’ll help you develop marketing strategies to keep your business thriving year-round. 
• Referral Programs: Referrals are an easy way to gain new clients. We’ll help you develop a referral program encouraging clients to rave about your landscape work. 
• Local Clients: Like most landscaping or lawn care companies, you likely have a specific area where you provide services. We’ll focus on ways to build your local base to attract qualified clients. 
• Video Marketing: Landscaping lends itself to visual marketing. Our team can create professional videos and images to highlight your work.