Esports Marketing Services 

Engage the Gaming Community with Digital Marketing Strategies

Your gaming audience is online, so you need an esports agency that understands how to reach your target audience and engage them through marketing campaigns specifically designed with the latest digital marketing knowledge.

Our specialized marketing experts help brands secure sponsorships, create partnerships with game influencers, advertise live events and virtual tournaments, and market related products to the esports community. Whatever your business model, we can help you get your brand in front of more fans and decision-makers to boost your revenue and web presence. 

With 74% of esports revenue coming from sponsorships and advertising, a savvy digital marketing strategy is absolutely essential. Esports marketing agencies help your business generate revenue through successful sponsorship and sales strategies. With our help, you can turn your gaming brand into a respected presence in this active, dedicated, and growing community. 

Partner with SEO Design Chicago for your Gaming Marketing

Our marketing experts have over ten years of experience driving traffic and sales to over 400 different industries across the nation. As a full-service agency, we will take your gaming and esports marketing efforts to the next level to help your brand reach more esports players and fans, increasing your brand presence and revenue. 

We work with each client to create a personalized, data-driven strategy. Our services include:

• Search Engine Optimization (SEO)
• Web Design and Development
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Video Marketing
• Reputation Management

Search Engine Optimization (SEO)

Online search queries for esports-related terms spike during tournaments, like the League of Legends Tournament in 2021, which broke all viewership records with 360 million views. Targeting searches related to esports events and topics will dramatically increase the visitors to your esports brand. 

Our team specializes in data-driven SEO strategies that help match your business’s products or range of services with highly interested and motivated web searches. We start each of our clients with a free SEO audit to determine which keywords they are already ranking for and opportunities for growth. 

Our SEO services include:

• Competitor analysis
• Keyword research
• On-page/off-page SEO
• Content creation and updates 
• Local SEO 
• Link building 
• Technical SEO 
• Reporting 

Helping customers find you quickly and easily via search engines, maps, and voice search will dramatically increase your brand’s digital marketing ROI.

Web Design and Development

The esports audience is growing rapidly, with new tournaments and games being introduced every year. These fans know a lot about their chosen games, and streamers expect responsive websites that make the esports experience enjoyable and accessible to them. 

Our experienced web design team can help you create engaging, clear, and easy-to-navigate landing pages and websites that communicate the distinctives of your esports teams or business. Our web audits cover everything from custom hosting recommendations to speed and performance checks to ensure that you aren’t losing potential customers to slow load times or dead links. We work with all content management systems and can integrate e-commerce tools directly into your website, allowing you to integrate product sales into your existing services. 

If you want your website to generate more business for your esports business, you need a gaming marketing agency that understands the expectations of your target audience and can create high-performing web pages. Contact our web design team today to learn how we can build your online presence for gamers. 

Pay-Per-Click (PPC) Advertising

In addition to optimizing your web presence to drive gaming fans to your website, we can help you create paid ads. PPC ads allow businesses to bid on specific sets of keywords to feature their brands at the top of search results and on display banners. 

This strategy can be complex. Working with a full-service digital design firm like SEO Design Chicago lets you make the most of your advertising budget. We will ensure that your PPC strategy is working in tandem with your organic search strategies to most effectively position your brand as an interesting option in the esports scene. 

As a marketing agency that specializes in online strategies, our PPC team will work directly with you to define your marketing goals and choose the most effective keyword bidding strategy for you. Schedule a PPC audit with SEO Design Chicago to see where your paid search campaigns can help you beat out the competition among gaming influencers, fans, and teams. 

Email Marketing

An effective way to ensure that your online gaming content is reaching your ideal customers is by delivering it directly to their inboxes. An estimated 90% of people check their email every single day. We can use your existing content to create high-impact email marketing campaigns, or create the content for you as well. All of our email marketing packages include detailed reporting so you can see exactly who is opening your emails and how much traffic is being directed back to your brand’s website. 

An esports marketing agency that specializes in creating a holistic strategy for your brand can ensure that you are getting maximum benefit from all your digital marketing efforts. At SEO Design Chicago, we create customized digital marketing packages that streamline each element of your online advertising strategy to generate more customers and revenue for your brand. 

Reputation Management

The esports ecosystem blends online and IRL (in-real-life) communities. Fans of electronic sports discuss their favorite teams, players, brands, and sponsors on all kinds of internet forums, including Twitch, YouTube, Reddit, TikTok, and niche forums only for gamers. There are a lot of conversations to monitor if you want to boost your brand’s reputation among esports organizations and fans. 

SEO Design Chicago has a comprehensive reputation management plan. This includes encouraging positive reviews from third-party sites within the organic industry. We also handle negative feedback and monitor social mentions to boost your overall internet presence.

Reputation management integrates well with our overall social media and web content strategy. The benefit of working with a full-service digital marketing firm like SEO Design Chicago is that we ensure each piece of your plan is working together to deliver maximum ROI to your business.

Schedule a free SEO audit today to learn how we can boost your game marketing efforts!