Engage More Potential Customers with Digital Marketing

The global market for arcade gaming is expected to grow to around $2 billion between 2025 and 2029. Owning an arcade bar is a smart way to jump on cutting-edge trends by offering entertainment along with food and drink. 

Marketing “barcades” poses a unique challenge. They need all the standard marketing strategies of regular bars and restaurants, including local SEO optimization, effective and user-friendly website design, and paid advertising campaigns.

Theme bars also need to effectively promote their unique offerings to their target audiences. This involves leveraging digital marketing best practices to show off what makes your bar unique — the atmosphere, arcade games and pinball machines, nostalgic decor, party packages, and more.

woman sitting in chair playing video game

Answering Patrons’ Key Questions 

Why should customers choose your arcade bar over another option for a fun night out? Does it have retro arcade games or the latest VR headsets? Is it family-friendly or adults-only? Are there certain discount nights, tournaments, or memberships available?

A strong marketing strategy will help you communicate all these answers and more. This will boost your bar’s visibility and lead to increased foot traffic and revenue for your business. 

Build Your Brand Identity with SEO Design Chicago

We are a full-service digital marketing firm based in Chicago. We work with customers around Chicagoland and nationally to create custom marketing plans to help meet their business goals. 

SEO Design Chicago has over ten years of experience helping small businesses increase their sales and revenue through powerful digital marketing campaigns. Our services include: 

  • Search Engine Optimization (SEO)
  • Web Design and Development
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Content Marketing
  • Video Marketing
  • Reputation Management

Search Engine Optimization (SEO) for Barcades

There are an estimated 3.5 billion searches on Google daily. You can dramatically increase the number of potential customers aware of your business by optimizing your web presence. This turns your website and social media channels into a powerful marketing tool for new customer acquisition and community engagement. 

There are many valuable opportunities to optimize your existing website and social media accounts to drive more traffic and conversions to your website through search engines. That’s what our team excels at. We help each of our clients by starting with a free SEO audit to determine which keywords they are already ranking for and opportunities for growth. 

Our SEO team can showcase your business through effective website optimization that helps search engines discover you. Most customers start with a search engine to answer their questions and only look at the first one or two results. Increasing your website’s ranking on search engines is key to getting the most from your marketing efforts. 

Our SEO services include:

  • Competitor analysis
  • Keyword research
  • On-page/off-page SEO
  • Content creation and updates 
  • Local SEO 
  • Link building 
  • Technical SEO 
  • Reporting 

Helping customers find you quickly and easily via search engines, maps, and voice search will dramatically increase your brand’s digital marketing ROI.

Web Design and Development

SEO Design Chicago is well-positioned to elevate your arcade bar website and distinguish you from the competition. Our web design services are custom-quoted for each job. Our experienced designers can handle everything from updating and optimizing your website for relevant keywords to graphic design and technical optimization. 

If you are starting from scratch, we can help you determine the content management platform and web hosting service that best fit your needs and budget. We also offer web hosting services in-house. 

If you have an existing website that you know could be performing better, we can complete a technical SEO audit to find out where your content, meta tags, schema markup, design elements, and keywords can be adjusted to bring in more potential customers. 

Customers increasingly expect websites that load quickly and provide a smooth user experience. Our technical design team will ensure that your website operates smoothly on desktop and mobile screens. An appealing, easy-to-navigate website will make it more likely that your website will attract and keep new customers.

Pay-Per-Click (PPC) Advertising

Our team has over a decade of experience running successful search, display, programmatic, and social ads. This aids your business growth by boosting your online visibility. Through this promotion strategy, businesses pay for each click on a targeted ad.

Our PPC team will work with you to define your marketing goals and choose the most effective keyword bidding strategy for you. We can create ad campaigns that help drive traffic to your arcade bar — all within your specified budget. 

Social Media Marketing

Real-life memories made together at the arcade can begin with social media interactions. Leveraging social media enables you to advertise themed nights, collaborate with local influencers, and connect directly with patrons.

Platforms like Instagram and Facebook can help you develop a brand that stands out from other options across the entertainment landscape. Video and image-based social media posts can give potential customers an immediate sense of your bar’s ambiance — casual, nostalgic, edgy, or family-friendly. Potential customers scrolling through their feed are also more likely to linger on engaging video content than static images. 

We will work with you to create a customized package of social media posts that help drive traffic to your digital presence. And of course, we will ensure that your social channels are optimized according to the latest knowledge about search engine optimization. 

At SEO Design Chicago, we will work with you to create a custom social media management package to help your social media campaigns effectively reach and resonate with your target audience.

Our social media services include: 

  • Content creation
  • Social media optimization
  • Influencer marketing
  • Metrics, analytics, and reporting
  • Social media ad management 
  • Brand strategy
  • Follower engagement

Our team has extensive experience helping small businesses grow their reach through effective social media strategies.

friends at the bar together

Content Marketing

Engaging readers with interesting, authoritative content is one of the most reliable ways to keep your website and social media channels consistently attracting new customers. 

Our team uses data-driven research to determine trending topics in the entertainment bar world. Using this information, we create a detailed content management plan for you. From there, you can choose to create your own content in-house, or we can quote optimized content creation services for your bar. 

Along with content directly promoting your bar, its games, and special events, our content team can create content around related topics. Nostalgia provides a powerful emotional connection with customers, and arcade bars create enjoyable experiences around that sense of shared memories. Infographics comparing arcade tokens across the decades, blogs profiling the high score record for Mario Kart, or humorous short-form videos about gaming across generations can all provide topics for shareable content. 

Boost your bar with our expert content marketing packages, custom-quoted for your needs. Our content creation services include: 

  • Blog posts
  • Social media content
  • Infographics
  • Video content 
  • Interviews and customer testimonials 
  • Content audits
  • Existing content optimization and updates

gamer girl

Video Marketing

Video makes your bar show up in vibrant detail for potential customers. Video is a powerful format for promotional content. You can showcase new games, announce that you’re hosting tournaments, or offer a sneak peek of an arcade bachelor or birthday party. 

Video marketing integrates well with social media strategy. As a full-service digital marketing agency, SEO Design Chicago can craft a customized plan for your arcade that sets you apart from other local businesses. 

SEO Design Chicago offers a full range of videography services. We can create:

  • Short-form video (reels, TikTok)
  • Long-form video (YouTube) 
  • Brand videos
  • Event videos 

Professionally filmed and edited video can help generate excitement and brand recognition around your bar, making it a desirable destination for gaming aficionados. 

Reputation Management

A robust marketing strategy for your arcade bar must build a strong brand identity around your location. This includes highlighting positive interactions that existing customers have had with your arcade. 

Our reputation management strategy relies on three pillars: 

  • Listening data
  • Competitor intelligence
  • Review management 

Our strategy integrates with our SEO expertise to promote positive reviews of your business on high-authority external pages. This tactic has the dual benefit of boosting your SEO and increasing the overall perception of your arcade bar. 

Our data-driven approach to reputation management ensures that each aspect of your brand’s performance online is tracked and continuously improved. 

woman playing arcade games

Digital Marketing: A Go-To for Arcade Bars

People are increasingly searching for opportunities to connect in real life and build experiences around shared interests. Your arcade bar is the perfect place to create immersive, nostalgia-driven experiences for gaming enthusiasts and novices alike.

Our experts at SEO Design Chicago will create an effective marketing package customized to your particular needs and budget.  

Request a free call now to learn more about how SEO Design Chicago can transform your online presence!

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