You have probably heard the term “Roblox,” but what is Roblox? Roblox is a social gaming platform that bills itself as the “ultimate virtual experience.” While the platform was at first popular with the pre-teen crowd, now everyone knows about it. The app boasts more than 66 million daily active users. You can even use Roblox as a unique way to advertise your business. Even if you’re not a gamer yourself, you should know about Roblox. In this article, we will discuss everything you need to know about Roblox, including how much Roblox costs, how it works, its popularity, the most popular games, Roblox YouTubers, and how you can use Roblox for marketing.
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What Is Roblox?
Roblox is an online game platform and game creation system. It was developed by the Roblox Corporation and released in 2006. The app allows users to program and play games.It combines social media, gaming, user-generated content, and social commerce. Though you may have heard about Roblox from your friends’ kids, Roblox is a platform for all ages.
According to Roblox’s website, “Roblox is a global platform where millions of people gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds. The types of gameplay on Roblox are just as limitless as the imaginations of the creators themselves.”
Games on Roblox are called “experiences,” and they fall into a wide range of genres. These include adventure, roleplay, fighting, obby (aka obstacle courses), simulator, tycoon, and more. Many of the most famous and popular games are roleplay games. Within experiences, users can socialize with other gamers, create and build their own spaces, and even earn and spend virtual money.
Roblox Users
More than 66 million people play Roblox every day, according to the company. In the beginning, the app was used mostly by preteens and teens. Its main demographic was boys between 9 and 12 years old. However, the app is now appealing to older demographics. In fact, its fastest growing demographic is those between the age of 17 and 24 years old.
Plus, Roblox isn’t just popular in the United States. Though its users were originally mostly from the U.S. and Canada, the number of European and Asian players have grown astronomically.
Who Created Roblox?
David Baszucki and Erik Cassel, two engineers, created Roblox. Baszucki is the CEO of Roblox. Cassel was vice president and administrator of engineering until he died in 2013.
What Is the Cost of Roblox?
The Roblox app is free. However, users can make purchases within experiences. There is an in-game currency called Robu. Part of the sales go to the creator of the game. This means that creators can make money on Roblox if the games they create gain popularity.
How to Make Money on Roblox
Creators can make money from the games they create from Roblox. Even teenage developers are making millions for the games they create for the app. For example, the creator of Jailbreak was teenager Alex Balfanz. Balfanz ended up paying for his college degree in full with his earnings from his game. Another developer, Alex Hicks, earned more than one million dollars a year creating games for the platform before he turned 25.
How Popular Is Roblox?
Did you know that Roblox debuted more than 15 years ago? However, it didn’t start to pick up steam until about a decade later. And it really gained popularity during the COVID-19 pandemic quarantine.
How Roblox Works
The best way to learn how Roblox works is to download the app on your phone or computer. Then, create an account. You can explore the app’s millions of user-generated games.
How to Create Roblox Games
If you want to develop your own games for Roblox, you will need to download Roblox Studio. The Roblo Studio allows you to create anything and release with one click to tablets, smartphones, desktops, consoles, and virtual reality devices. There is also the Developer Hub, which is a one-stop shop for publishing on Roblox. It contains all the resources you might need to build your own game.
Popular Roblox Games
There are more than 40 million games on Roblox. Some of the most popular Roblox games include:
- Adopt Me!
- Murder Mystery 2
- Tower of Hell
- Brookhaven
- MeepCity
- Jailbreak
- Welcome to Bloxburg
- Piggy
- Royale High
- Blox Fruits
Roblox YouTubers
You may have also heard of Roblox YouTubers. There are several Roblox YouTube channels focused on game development, gaming strategies, and tutorials that can help you take your skills to the next level. There is even an official Roblox YouTube channel. (Your business should have a YouTube channel, too!) Some other popular Roblox YouTubers to follow are Flamingo, Denis, Tofuu, Poke, and GamingWithKev.
How Brands Use Roblox for Marketing
You might be wondering what Roblox has to do with marketing. Some companies use Roblox games as an extremely creative yet successful content marketing strategy. Many high-profile brands including Gucci, Chipotle, and Spotify have used the app to build virtual experiences and brand awareness. Games give brands the opportunity to go viral or even earn money. Here are some examples of how companies use Roblox for marketing:
Gucci
Gucci’s “Gucci Town” game features a virtual store where players can buy virtual Gucci gear for their Roblox avatar. A digital Gucci bag even sold for $4,000 on the gaming platform!
Chipotle
Have you ever wanted to build your own Chipotle burrito? Well, you’re in luck with Chipotle’s Burrito Builder. Build and roll burritos like a true Chipotle crew member and earn burrito bucks.
Spotify
Spotify Island is another example of a branded game. This experience takes you on a virtual scavenger hunt to meet your favorite music artists, play with sounds, and even collect merch.
Nike
Nike’s Nikeland is a branded experience that offers sporty quests and Nike gear.
Roblox Marketing
Savvy marketers and brands can use Roblox for branding purposes. To learn more, contact the digital marketing experts at SEO Design Chicago!
FAQ:
- Is Roblox a video game?
- How does Roblox work?
- What are some popular Roblox games?
- Is Roblox free?
- How is Roblox used for marketing?
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