Effective Digital Marketing Strategies for Agricultural Products
Just like any other small business, farmers and agribusiness owners need to be able to connect with the right people to effectively promote their products to distributors and consumers.
At SEO Design Chicago, we understand the agriculture industry. We have worked with farmers and agribusiness owners across the North American market to increase sales and revenue. We can get your operation noticed by the right online listings, distribution partners, or buyers to facilitate sales and keep your business profitable.
Schedule a free call with our marketing experts today to learn how online advertising is the solution you need to sell your agricultural products.
Marketing solutions we provide for existing and new agribusinesses include:
- Website design and development
- Search engine optimization (SEO)
- Local SEO
- Social media strategy and management
- Pay-per-click marketing (PPC)
- Facebook advertising
Not sure what services you need? Schedule a free call to hear how our customized digital marketing plans can increase your revenue.
Web Design and Development for Agriculture Websites
Do your buyers know that you exist? At last count, there were around 1.8 million farms across the U.S., so you need to stand out from the crowd so your target customers know who you are and what you offer.
A website for your farm or business serves as a home address for your business products. The internet is the first place people turn when they want more information, so your website should be informative, well-designed, and easy to use. A strong website not only builds trust in your farm’s quality but also helps get your farm on public listings, making it easier for buyers to find you.
Web design and development services we offer for the food and agriculture sector include:
- Website migrations
- Web hosting
- Graphic design
- Backups and ongoing maintenance
- Speed tests
- Technical and security updates
Search Engine Optimization for Growers
The starting point for almost any investigation is the search engine. If your farm or agribusiness isn’t easily found from a search engine, you will have an uphill battle marketing your products.
Our experienced team will work directly with you to understand your products, brand identity, and target customers. Then, we will craft a targeted SEO strategy that helps your business rank for search terms most relevant to your business, whether that’s livestock, milk marketing, or organic fruits. We’ve worked with businesses of all sizes and budgets for over ten years, growing traffic and leads through effective digital marketing messages and outreach.
SEO services we provide include:
- Keyword research and strategy
- On-page and off-page SEO
- Content creation, optimization, and updates
- Link building
- Local SEO
- Technical SEO
- Analytics and reporting
Is your website bringing business to your farm? Find out with a free SEO audit from SEO Design Chicago.
Why Local SEO is Essential
Local SEO improves your brand’s profile in local search results. Products like dairy, vegetables, and meat have a limited shelf life and need to reach the next step in the buying process as soon as possible. Whether you market directly to consumers or sell to a food processing facility, making connections with your local supply chain is essential.
Our local SEO process helps farms and agricultural businesses boost their local profiles to more easily connect with local buyers. This includes:
- Completing and optimizing your Google Business Profile
- Establishing a Bing Places profile
- Listing your business on Apple and Google Maps
- Adding your business to online directories, including Yelp, Department of Agriculture Local Food Directories, Local Harvest, and state-led directories
- Including geographically relevant keywords in your online properties.
- Posting and managing customer reviews
Does your business show up in local search results? Check now with a free local SEO analysis of your website.
How to Market and Sell Your Farm Products Direct to Consumers
Effective agriculture marketing is about far more than just setting up a stall at a farmer’s market. The agricultural industry is a complex system of relationships and regulations that make selling your products complicated.
While local contracts with supermarkets, schools, or packing companies are a good solution for many farms, others are choosing to sell directly to consumers.
Strategies for successful direct-to-consumer marketing rely on clearly communicating the value of your business to persuade consumers to purchase directly from you, rather than from a grocery store or online service.
Community Supported Agriculture (CSA) Marketing Strategies
CSA relies on individuals who pay a certain rate per season for a portion of whatever the farm or ranch produces that season. It’s a quickly growing direct marketing solution because growers can sell their products without transporting them in bulk to a second location. Customers either pick up their produce themselves or can pay a small fee to have it delivered to them.
Digital marketing is particularly effective for CSAs since they rely on trust and word-of-mouth recommendations. A colorful and engaging website, behind-the-scenes social media posts, or blogs detailing the benefits of your produce and value-added products can all help make your CSA desirable.
Direct Sale to Hospitals, Schools, Restaurants, and Grocery Stores
Having your agribusiness or farm easily discoverable online makes it easier to secure competitive direct-sale contracts with large institutions. This gives your farm a stable revenue stream that can then be supplemented with other sales.
To ensure that your farm is easily found by organizations looking for local providers, make sure that your online presence is fully optimized. Complete your Google Business Profile and list your farm on local marketing boards, especially through your local extension office. Our local SEO team can help you complete these tasks quickly and efficiently.
Farm Stands, Farmers Market, and U-Pick
The seasonal roadside stand is a staple in rural areas, but is also picking up steam in urban areas. New resources from the USDA even allow customers to use WIC payments at farm stands to access healthy, locally-grown food. But how do you let customers know that you are there and available to them? Social media, Google ads, and local search are great tactics to use here.
Our team can design optimized Google Ads, social media campaigns, and web content to spread the word about your produce and value-added products. Schedule a free call today to learn about our customized digital marketing packages.
Find Customers With Social Media
Our team partners with you to fine-tune your social media marketing strategy to maximize results. You can take the guesswork out of agricultural marketing by working with our experienced consulting team, which can optimize your accounts and set up advanced analytics and posting schedules for you. This helps automate your marketing efforts, letting you get back to focusing on running your business.
Our social media marketing packages include:
- Metrics and analytics setup
- Branding
- Content creation
- Responding to comments
- Promoting posts
- Creating posting schedules
- Designing and managing ads
Whether you are looking for more subscribers for your CSA or advertising a U-pick urban farmstand, social media strategy is all about reaching the right customers with the right offer, and our team has the tools to make that happen.
Advertising With Meta
One of the benefits of partnering with a full-service digital marketing agency like SEO Design Chicago is that we make sure your paid and organic marketing methods work together for maximum impact.
Once you have a fully optimized website and social media channels, running ads on Meta can be a great next step for dramatically increasing your reach.
We work directly with you to design an ad strategy that works with your business goals and budget. Our team provides you with full access to your data and reporting through a custom Looker Data Studio interface so you can always monitor the performance of your channels.
PPC for Agriculture Marketing
Like your Meta ad strategy, PPC is a great way to boost your brand’s profile. PPC ads bump your unique products to the top of search results, giving customers instant exposure to your products.
PPC is a great strategy for agribusinesses selling value-added or unusual products. We can help you craft your unique selling proposition — are you the only local producer of heirloom breed tomatoes? Does your farm have USDA organic certification? Do you offer the best prices on locally produced maple syrup?
Whatever your brand’s offerings, we can help design effective, profitable PPC campaigns.
Let Us Market Your Farm Products
You know how to grow high-quality produce and farm products. We have extensive experience marketing farms of all sizes to the right consumers.
If you’re wondering how to market your farm or scale your business, you’re in the right place.
Ready to market your farm products more effectively? Schedule a free call with SEO Design Chicago to learn how we can design a custom-quoted digital marketing package for your farm business.
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