How to Get Listed Using Google News Publisher

Getting listed with Google News used to be an extremely difficulty process in the past.  Google News Publisher allows content creating websites the ability to easily publish material that can be picked up by the Google news feed.

Google news publisher

How do you appear in Google News?

Google News helps users to stay on top of the top stories they care about.  The Google News platform also gives users the ability to filter and receive the specific content that they care about.

Google News lets users learn about your company and brand through the content that you produce.  The Google News Publisher application also makes it easier for you to monetize your website versus a Google AdSense integration.

Users can sign up fro subscriptions even if your website is not perfect for these types of processes

Users can

  • Discover current events, world-wide news, and diverse content from different publishers.
  • Subscribe to specific news providers and topics.
  • Read content online or offline.
  • Bookmark and share articles.
  • Personalize content in the “For you” section.

The New Google Publisher Interface

In 2019, things became simplified for news creators when Google launched a new version of the Publisher Center that combined features from the former Publisher Center and the Producer tool.

The Google News Publisher interface now makes it much easier to submit sites and identify any issues that stop you from publication.

How Google News Publisher works

After working with RSS feeds for over a decade, and integrating dozens of websites to Google News, we can tell you that Google News Publisher is a walk in the park in comparison.  You can easily setup your site to be included with Google New with a few simple steps You don’t need to sign up through the Publisher Center to be in Google News rankings, but it does provide certain benefits:

  • Content and branding control – Design, brand, and customize your publication’s sections and content in Google News.
  • Monetization opportunities – Your site has the ability to Run ads inside your content area in the application. Google News supports ad serving via Google Ad Manager, including premium solution ads.
  • Eligibility for Placements – Publications with business terms are eligible to be in the Newsstand section of the app (in applicable countries/regions).

Eligibility for Google News

Publishers no longer need to submit their site to be eligible for the Google News app and website. Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and comply with Google News content policies.

News content can be submitted a few ways.  You can submit content through Accelerated Mobile Pages commonly referred to as AMP, or you can use the method of importing feeds for different subjects and categories of news.  News can also be submitted by URL’s, videos, and any type of feed with ease.

Just because you submit a feed or content through the publisher tool does not mean it will definitely be published by Google News.  Publications are independently selected for the Google Newsstand by the merchandising team based on promotional timing, quality of user experience, and relevance.

Publisher Center is not necessary for your website to rank for news content.  You are able to block content through a robots.txt tool much like any other content if you wish for items not to be indexed.  Since most publishers are aiming toward monetization purposes, most website owners want to get items indexed as fast as possible so that they can capitalize on the traffic.

Google News Publisher Setup Steps

The process of setting up Google News Publisher is quite easy.  This is the best way to setup your site to integrate with Google News

Start off by going to Google News Publisher

Click Add Publication and get started!

Google News Publisher Setup

Enter your Publication name as you would like it to appear in Google News.

Google New Publisher account setup

The next section will ask you to fill out a variety of preliminary information to be included in Google News and to select monetization options

Google News Publisher Process

Basic Information

The basic information section will require you to enter language/s, categories of news and description.  There is also a great feature that allows automatic translation. into other languages.

Website Property URL

Enter your website URL.  Example:


After verifying your primary language and website via Google Search Console, you can enter a location.


Enter any contacts such as publishers, writers, editors, agencies or owners that will be associated with the account


You can distribute your News Feed worldwide or you can add or restrict specific countries


Enter your Google Analytics code that you use for your website

Google News Publisher Activation 

After setting up this initial information we will complete the account setup with 5 additional sections

  • Content – Identify what kind of content you will be providing to Google News.  If providing RSS feeds you will need to provide a minimum of 4 categories for the account to be approved.  All of these feeds must be generating content to be approved as well.

add Google news sections

Images – Add any company logos that represents your brand

Ads – Google News requires that you provide a square logo and a light and dark themed rectangle based on background being served to users.  Specs for Google News ads

Advanced – The advanced section allows to create different access groups to different categories of content.  If you were a typical newspaper you could give the real estate staff access to this section, while the editorial team has access to their specific section.

Review and Publish – You are ready to get your Google News site published if you have made it to this step.  Once you have all feeds verified and they are all serving stories you can hopefully get verified.

When your Google News Publisher account is approved,  your profile will show LIVE with 0 followers. As you get more subscriptions to your news site this will go up!

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