Law Firm Local Optimization Case Study
Industry: Law Firm
SEO Design Chicago helped improve the local online presence of a lawyer in Chicago. They were looking to rank higher in local search, especially searches related to their specific practice type.
increase in organic search results
Responsive website for desktop and mobile
Increase in new leads from online
With so many law firms across the country, it can be difficult to stand out among so many competing firms. This lawyer had no digital footprint online and needed to establish themselves online, especially in local searches.
Joomla Website Design
This client needed a new website to better represent their business online. We developed a website in Joomla because it was easy for the client to make minor adjustments, going forward. We provided the client with a website that was a visual improvement as well as better optimized for search results.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of getting website viewers to convert into engaged customers via UX optimization. We were able to provide this client with an enhanced layout that improved customer engagement leading to an increase in more new business inquiries.
Google Analytics is a great way to learn more about your website viewer’s habits and demographics. We were able to help this client establish Google Analytics reporting which showcased which pages of their website were most popular and who was viewing them. These reports were able to help better inform the client’s future digital marketing decisions.
Pay Per Click (PPC) is one of the most popular ways to advertise online. What makes PPC different from other forms of advertising is that advertisers only pay for ads that are actually clicked on. This way you can assure your advertising expenses are going towards viewers who are actually interested in your business.
- Developed a new website for the client that better reflected the professional nature of their business
- Increased local search result ranking by better optimizing their website for highly searched local keywords
- Established reporting efforts for the client’s website and online efforts through Google Analytics