178%
220%Challenge:
A national entertainment and retail brand needed to redesign a dated website and integrate ecommerce functionality into their website.
Solution:
CPG Website Design
We know that consumer packaged goods companies have different needs when it comes to ecommerce and their websites as a whole. We created an ecommerce website that was dynamic and scalable. The site needed to constantly be filling orders. We also made the site easy to update so that the client was able to add new products and remove products as needed.
Google Advertising
Google paid search ads can be a great way to advertise online. Targeting a demographic down to a specific group is made easy and the amount of money is easily capped. We used these benefits of Google paid search to target new customers for the CPG client.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is essential to any business looking to improve sales and customer interaction. Converting website visits into actual sales is no small task. By implementing adjustments to the design, layout, and navigation of their website we can directed customers to the products they want.
Results:
- Implemented a robust ecommerce system that drastically improved the user experience
- Provided a new website that is contemporary and easy for the client to operate, so they can update information as needed
- 128% conversion rate increase in new website visitors
