Neighborhood Cafe SEO Case Study

Industry:  Retail

SEO Design Chicago created unique ad campaigns for both Facebook and Google. We initiated detailed reporting tactics to monitor progress. We also optimized the website and content for local search.

387%
increase in organic web traffic in the first six months

256%

Increase in search inquiries from Google My Business

Web Page Templates224%

Increase in web traffic from online advertising efforts

Challenge:

A local cafe reached out to SEO Design Chicago for help with promoting a new location. They needed a compelling advertising campaign to attract customers to their new cafe.

local neighborhood cafe seo
neighborhood cafe seo marketing

Solution:

Facebook Ads

Facebook is a great way to advertise online. Through Facebook Ad Manager you are able to target very specific demographics. This way you can reach new audiences with calculated effort.

Google Ads

Google Ads is one of the biggest advertising platforms on the internet. By incorporating Google Ads into a larger digital advertising campaign we were able to increase web traffic and brand recognition.

Google My Business

If you are looking to target local audiences utilizing Google My Business is a must. Google My Business is a great way to manage your business listings on Google. Improving your Google Maps information, managing your locations, and seeing where inquiries are coming from are just some of the values to be found using this platform.

Local Search

The internet has the power to reach people all over the world but if you are a business, such as a cafe, most likely your customers are entirely locals. You can target people in the vicinity of your locations to insure you are drawing in interest from potential customers who can actually stop by. We were able to provide this client with advertising and website optimization efforts in order to increase interesting in their local demographics.

Results:

  • Established a Google My Business account to help promote the client’s locations and provide more information to potential customers
  • Conducted a new digital ad campaign that increased web traffic and brand recognition, drawing new attention to physical locations
  • Optimized the client’s website to attract more local interest, resulting in their website showing up in multiple local searches
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