Law Firm Local Optimization Case Study

Industry:  Law Firm

SEO Design Chicago helped improve the local online presence of a lawyer in Chicago. They were looking to rank higher in local search, especially searches related to their specific practice type.

408%
increase in organic search results

100%

Responsive website for desktop and mobile

Web Page Templates187%

 Increase in new leads from online

Challenge:

With so many law firms across the country, it can be difficult to stand out among so many competing firms. This lawyer had no digital footprint online and needed to establish themselves online, especially in local searches.

law firm local optimization website
law firm local optimization seo

Solution:

Joomla Website Design

This client needed a new website to better represent their business online. We developed a website in Joomla because it was easy for the client to make minor adjustments, going forward. We provided the client with a website that was a visual improvement as well as better optimized for search results.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of getting website viewers to convert into engaged customers via UX optimization. We were able to provide this client with an enhanced layout that improved customer engagement leading to an increase in more new business inquiries.

Google Analytics

Google Analytics is a great way to learn more about your website viewer’s habits and demographics. We were able to help this client establish Google Analytics reporting which showcased which pages of their website were most popular and who was viewing them. These reports were able to help better inform the client’s future digital marketing decisions.

PPC

Pay Per Click (PPC) is one of the most popular ways to advertise online. What makes PPC different from other forms of advertising is that advertisers only pay for ads that are actually clicked on. This way you can assure your advertising expenses are going towards viewers who are actually interested in your business.

Results:

  • Developed a new website for the client that better reflected the professional nature of their business
  • Increased local search result ranking by better optimizing their website for highly searched local keywords
  • Established reporting efforts for the client’s website and online efforts through Google Analytics
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law firm local optimization

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