Industry: Dental Services
The SEO Design Chicago team developed a comprehensive digital marketing strategy for a multi-location dental practice looking to increase patient acquisition, improve online visibility, and establish themselves as the go-to dental care provider in their service areas.
312%
increase in organic search traffic
189%
increase in new patient appointments
Â
156%
increase in website-generated leads
Â
Challenge:
A growing dental practice with multiple locations struggled to stand out in a competitive market saturated with established practices and corporate dental chains:
- They needed to improve their online visibility
- Attract new patients across various demographics
- Showcase their range of services while building trust in their expertise and patient care
Solution:
Local SEO Optimization
- We implemented a robust local SEO strategy for each practice location
- Optimized Google My Business listings
- Created location-specific landing pages
- Built local citations to improve visibility in local search results
Content Marketing and Dental Education Hub
- We created a comprehensive content hub
- Featured articles on dental health topics, procedure explanations, and patient care tips
- Positioned the practice as a trusted source of dental information
- Improved organic search rankings for relevant keywords
Before and After Gallery
- Developed an extensive before and after gallery
- showcased the practice’s cosmetic dentistry work
- Optimized for both user experience and search engines
Video Marketing
- We produced a series of short, informative videos featuring the dentists explaining common procedures, giving office tours, and sharing patient testimonials
- Used videos across the website, social media, and YouTube to engage potential patients and build trust
Online Appointment Booking System
- We integrated a user-friendly online appointment booking system into the website
- Made it easy for new and existing patients to schedule visits at their convenience
Targeted PPC Campaigns
- We created highly targeted Google Ads and social media advertising campaigns
- Focused on specific dental services and geographic locations to maximize ROI
Review Management System
- We implemented an automated review request system
- Encouraged satisfied patients to leave positive reviews on Google, Yelp, and healthcare-specific platforms
Email Marketing Automation
- We set up segmented email marketing campaigns for different patient groups (e.g., new patients, recall reminders, post-treatment follow-ups) to improve patient retention and encourage referrals
Social Media Content Strategy
- We developed an engaging social media strategy across Facebook, Instagram, and LinkedIn
- Shared dental tips, staff spotlights, and patient success stories to build community engagement
Dental Insurance and Financing Information
- We created detailed pages explaining accepted insurance plans and financing options
- Optimized for relevant search terms to attract patients searching for affordable dental care
Mobile Optimization
- Ensured the website was fully optimized for mobile devices, recognizing that many patients search for dental services on their smartphones
Results:
- Increased new patient appointments from an average of 50 to 145 per month across all locations
- Improved website traffic from 3,000 to 12,360 monthly visitors
- Grew combined social media following from 2,500 to 11,700 across all platforms
- Increased the average Google rating from 4.2 to 4.8 stars, with a 143% increase in total reviews
- Achieved first page rankings for 85% of targeted local dental keywords
- Generated 378 new patient leads through the virtual consultation tool in the first six months
- Improved website conversion rate from 2.3% to 3.9% for new patient inquiries
- Reduced cost per lead acquisition by 37% through optimized PPC campaigns
- Increased email open rates from 18% to 29% and click-through rates from 2.1% to 4.3% with segmented campaigns
- Boosted patient retention rate from 68% to 82% through improved communication and follow-up strategies
- Achieved a 95% satisfaction rate for the online appointment booking system
- Increased average case value by 28% through effective marketing of higher-value cosmetic and restorative services
This case study illustrates how a comprehensive, multi-channel digital marketing strategy can help a dental practice overcome intense local competition, effectively communicate their value proposition, and achieve significant growth in patient acquisition and retention. By focusing on education, trust-building, and convenient patient experiences, the practice was able to establish itself as a preferred dental care provider in its service areas.
View more case studies
