The marketing world is always ebbing and flowing with the rest of the world and it can be hard to keep track of the newest updates. But with the constant development of the internet comes one constant: search engine optimization.
Search engine optimization (SEO) is one of the most talked about marketing strategies in every industry, including the carpet cleaning business! Did you know you can take advantage of SEO and local SEO for your carpet shampooing company to get the most out of your marketing plan? Most people don’t realize just how effective local SEO can be, but it’s the leading component in digital and online marketing!
In this article, we will explain what local SEO is exactly, why it is important for carpet shampooing companies, and how you can utilize it to improve your online marketing strategy.
What Is Local SEO?
We know search engine optimization for carpet cleaning is a magical best marketing practice, but what does it mean exactly for your business?
Search engine optimization is the process of improving the quality and quantity of your carpet cleaner business’ website content to increase conversions and website traffic through search engine results. SEO targets organic search results instead of paid search results.
Local SEO is the same idea as the SEO everyone always talks about, but with location-based targeting attached to it. That means you are focused on targeting a local audience within a set of parameters instead of a statewide or nationwide audience. For example, someone may search “carpet cleaning near me” or “carpet cleaner business within 10 miles.” It’s search queries like these that make local SEO so beneficial to understand and utilize for your carpet shampooing business. This is because it tags the search with a physical, geographical boundary, so a carpet cleaning business outside of those boundaries does not appear on the search engine result page. With a business like a carpet shampooing company, you probably have physical boundaries determining how far you will travel to do business. That makes local SEO for carpet cleaning a valuable feature to learn to optimize your business.
Why Is Local SEO Important for a Carpet Cleaner Business?
Just like any other carpet cleaning business in the industry looking to gain more customers, engage your existing customers, and increase website traffic, you will need local SEO for carpet cleaning to help you stand out from the hundreds of other businesses offering the same services in the same area. That’s why traditional SEO is becoming less popular – because it markets your business on a national or global level. You could be wasting money by advertising to someone who will never want your services because they are too far away. Local SEO, however, engages customers and builds relevance in the region, saving you time, money, and effort to invest somewhere else.
In a nutshell, search engine optimization will increase your website’s visibility, credibility, website traffic, branding, and reputation. All these factors play a more important role in marketing your business than you might realize, so it’s imperative you understand local SEO and all it has to offer. But first, let’s talk about conversions.
What are conversions you ask? A conversion is when a user completes a desired action on your carpet shampooing company website. This could be anything from signing up for an email list, making an appointment, or filling out a survey. These are called a “call-to-action.” Whatever the action may be, the website conversions show when a user becomes a customer or a regular visitor. They must actively engage with the call to action to make a conversion. Conversions will ultimately help raise your website’s search engine result ranking.
Conversions are just a stepping stone in the process of local SEO bringing your carpet shampooing company better leads and more customers. The aspects we mentioned earlier are the real benefits of local SEO.
The main reason local SEO for carpeting cleaning is important is it increases your website’s visibility on the internet. With so many competing businesses and our lives being primarily online, it is essential to learn how to do this! Google has a feature called the local pack, which are the first three business results that pop up when someone types in a local search query. If your carpet shampooing business is in the local pack, it will be one of the first things potential customers see when they hit enter. That means they see your business first over hundreds or thousands of others! People also tend to perceive the first results as more credible than the results below it.
Local SEO for carpet cleaning helps establish the credibility and reliability of your business. Like we said previously, the higher up your business is on the search engine result page, the more authority it gives it and the more credible a customer perceives it to be. Even if potential customers knows nothing about your carpet cleaner business, they are more likely to check it out if it’s at least on the first page of results. Google is also the main search engine, so people tend to trust the results it gives them.
So many companies have no idea the amount of money they may be putting into fruitless marketing and advertising techniques. Local SEO focuses only on organic search results, not paid search results, so you can save a ton of money by utilizing it to market your carpet cleaning company. Other forms of advertising are so much more expensive than SEO tactics. If you are a local company, people are already searching for your type of business, so there are fewer resources wasted.
How Local SEO Can Market Your Carpet Cleaning Company
If you have no experience with search engine optimization for a carpet cleaning company, you may not know where to start, but that’s okay. It’s important to start off with a strong base to make the most out of local SEO techniques. Here we have listed the best and most useful local SEO practices for your carpet cleaning company:
Keywords are so important to use with local SEO! These are the words you include in your website content that are related to your business. For a carpet shampooing business located in San Francisco, some keywords would include, “San Francisco,” “carpet cleaner in San Francisco,” “San Francisco carpet shampooing,” and the like. Keywords are important because when Google sends its web crawlers to comb through websites that relate to a user’s search query, it will look for these keywords in your website content or Google My Business profile. If it contains a keyword, Google will tag it and index it. Then, it will present it to the user on the search engine result page. The more keywords you have, the higher up Google will display your website.
You have to understand how a potential customer thinks when choosing relevant keywords. A good place to start is selecting the most relevant keyword a potential customer might use when searching for a carpet cleaner company on Google.
Web Design and Development
Something that is often overlooked when using local SEO techniques is the design and development of your carpet cleaning website. A user is not going to wait more than ten seconds for your website to load, so make sure your website is developed as best as it can be.
Included in web development is web design, You want to ensure the website for your carpet cleaning business looks nice and cohesive, maybe with a nice color scheme and your logo placed throughout. The layout of the website needs to make sense and be user-friendly. It should be optimized for mobile and desktop computers. More often than not, when people conduct a local search query, they are doing it on their cell phones. If it is not optimized for mobile, your website layout could look funky when being used on a cell phone. Also, don’t include pages that don’t make sense or are irrelevant.
Original content is everything nowadays. It’s not a good idea to take content from other carpet cleaning businesses. However, if you do, make sure to give credit. Having original content on your website is going to make a world of difference in establishing your carpet cleaning business as different from the others. It will also make sure your customers remember you.
Title tags are the short descriptions of a webpage and play an important role in SEO. Every carpet shampooing business should have a description and title tag with a keyword in the beginning as most search engines display only the first 60 characters. It may seem redundant, but it is going to aid tremendously in your search engine results placement.
Google My Business
Google My Business is great because it allows you to tie together all the previous best local SEO practices. If you’ve never heard of Google My Business, it is a profile you can create on Google for your carpet cleaning business. Within the profile, you can include:
- Carpet cleaning business name
- Website link
- Physical address of the business
- Hours of operation
- Contact information (phone number, email, etc.)
- Business category
- Photos and reviews
Put It All Together
We gave you the rundown of what local SEO is for a carpet cleaning business, why it is important, and what the best local SEO practices are. Now, it is up to you to put it all into play to start bringing in more customers and gaining more website traffic and conversions!
But if you don’t have the time to implement local SEO yourself, SEO Design Chicago is here to help! We will do all the work for you so you can focus on getting out there and cleaning those carpets till they look brand new. SEO Design Chicago’s experts have worked with carpet cleaning companies throughout Chicago and across the United States, so you can trust we know what we are doing. We provide marketing, consulting, and digital strategy services in big cities across the country, including San Francisco, Seattle, New York, Miami, and more. You don’t want to miss out!
- Is SEO worth it for my carpet cleaning business?
- Why is local SEO good for carpet cleaner business?
- Why should I optimize my carpet shampooing website?
- How can I optimize my Google My Business profile?
- What are good keywords for a carpet cleaning business?
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