Can using the right TikTok hashtags really get you more likes? Absolutely. Creating great content is a good place to start, but your audience needs to be able to find it! TikTok has more than 800 million monthly active users globally and is growing at an incredible pace. With so many active users, it’s very easy for your content to get lost in the crowd.
This is where hashtags come in. Hashtags create communities by helping users find and share content. Hashtags increase the visibility of your posts by showing them to more people. This will help you get more followers, likes, and comments to help build your brand. In this article, we’ll discuss the best hashtags to use and how to find out what’s trending. We’ll also cover how TikTok can fit into your overall social media strategy.
Using TikTok for Marketing
Many companies have previously missed the opportunity to grow their brand on TikTok. This is mostly because the app has been viewed as having a much younger audience than many other social media platforms. While TikTok does cater to the Gen Z and younger millennial audience, its reach is growing. In fact, nearly 38% of TikTok’s users in the U.S. are above age 30. As more businesses have realized the potential for brand growth, TikTok has quickly become one of the top social media networks for marketers.
The simplest way to use TikTok for marketing is to create video content about your business. Post fun videos about your products or services. You may even want to show some behind-the-scenes content. This is a great opportunity to introduce users to your product in a unique way. Don’t forget to add some hashtags!
Partnering with TikTok influencers is also a great way to market on the app. TikTok influencers often have thousands (even millions) of followers, making influencer marketing one of the fastest ways to generate new traffic. Many companies, from huge brands to small businesses, have seen great results with this technique. Choosing the right influencers to partner with is important, so make sure to do your research.
Like many other social media platforms, you can also advertise directly on TikTok. TikTok offers many different kinds of ads:
- In-feed ads: Ads that appear in between videos as users scroll
- Pre-roll ads: Ads that start when users open the app
- Branded effects: Brands can create custom filters and effects for creators to use in their videos
- Brand hashtag challenges: Videos that encourage users to submit videos using custom hashtags.
What are the Popular TikTok Hashtags?
Using the most popular hashtags is a solid strategy for getting your content out there. Keep in mind that what’s popular changes all the time. While there are some hashtags that seem to always work in general, pay attention to new and trending hashtags too. There are also a lot of sites where you can search for the most popular hashtags at the moment and even sort them by the audience.
Popular TikTok hashtags help your content be seen because so many people are searching for them. This also means that there is a lot of competition. That is why it’s a good idea to use both popular and smaller, niche-specific hashtags in your posts. You’re more likely to be noticed by a smaller community searching for a specific hashtag. Once your popularity grows using these smaller hashtags, you will see more traffic from larger hashtags.
General TikTok Hashtags:
Most Popular TikTok Hashtags for 2021:
7 Tips for Finding the Best Hashtags for TikTok
#1: Create a Strategy
A well-formed strategy is essential to finding and using the best hashtags for TikTok. First, you need to figure out what your goals are. Do you want to grow your brand’s audience? Do you want to increase engagement? Are you trying to reach a specific audience? Ask yourself these questions. Once you know what you want to accomplish, you can start to form a hashtag strategy. Do some research on the best hashtags for your goals and include them when you post content.
#2: Study Popular Influencers
One of the best ways to learn what TikTok hashtags you should use is by studying influencers. The first step is to find them! The “TikTok Creator Marketplace” is the official platform for influencer and brand collaborations. If you join, you’ll be able to see any influencer’s metrics. This includes information like audience demographics, profile growth, and even their most popular videos. Use this data to pick popular influencers with content that aligns with your brand. You can see how others are engaging with their content and use some of the same strategies to help build your brand.
#3: See What’s Trending
“Trend culture” is a huge aspect of TikTok. What’s popular on TikTok is a lot more variable than on other social media platforms and it changes often. On the Explore page, you can see what hashtags are currently trending. There are even lists based on category and content type, including: education, friendship, health, food, dance, motivation, beauty, and crafts. You can search through these categories to find hashtags that line up with your brand or business.
#4: Participate in Challenges
Challenges are one of the most popular aspects of the TikTok app. They are also one of the fastest ways to go viral on TikTok! These challenges usually involve a combination of certain texts, sounds, and movements (most often a dance). They can be started by individual users, influencers, or even brands. Creators are encouraged to join the challenge and create their own version of the trend. Find a challenge that fits in with your brand’s content and post your own version. Be sure to include all of the challenge’s hashtags in your post as well. You also have the opportunity to create your own challenge with a TikTok hashtag unique to your brand. Challenge your followers to create their own versions and encourage them to use the hashtag too!
#5: Track Popular Events
Event hashtags are a great way to stay current and keep up with the latest news. If something exciting happens and everyone seems to be talking about it, make sure you get in on that conversation. Research hashtags surrounding the event and make sure to include them in your posts. Also, if you know of an important event or holiday coming up, research the hashtags you think people will be using to talk about it. This is a great way to fill your brand’s content calendar and plan your posts ahead of time. If your business or brand is having an event (like releasing a new product or having a sale), you can even create specific hashtags for it and encourage your followers to use them.
#6: Post Consistently and at the Best Times
On average, it’s best to post 1-3 times a day if you want to increase engagement on TikTok. Many creators have noted that consistency is the key to growing your audience. To take full advantage, you’ll also want to post at the best times. Like most social media apps, the best engagement happens right when people wake up and before they go to bed. Generally, the best times to post on TikTok are between 6-10 in the morning and 7-11 in the evening (Eastern Standard Time). While studies show posting at these times is helpful, it’s always a good idea to research your audience. Figure out when they are the most active and be sure to post then. Using this strategy in combination with hashtags is a great way to increase traffic.
#7: Find Your Audience
Once you’ve started posting on TikTok, you will be able to get a better idea of who your target audience is. If you have a TikTok Pro account, you will also be able to see your TikTok analytics. In the Overview section, you’ll be able to see your video views, profile views, and follower growth. You can toggle the data between 7 and 28 days. The most helpful section for finding your audience is the Followers tab. Here you can find out where your followers are from, how often they’re active, and what they’ve watched. Use all of this information to build a profile of your audience. Once you’ve done this, you can research what specific hashtags you can use to reach them.
Finding and Using the Best TikTok Hashtags
Being able to find and use TikTok hashtags is a great way to boost your audience and market your brand. Knowing what’s trending and finding popular hashtags might take a bit of work, but it will definitely pay off in the long run. Creating quality content is also an important part of using TikTok. Not sure where to start? SEO Design Chicago can help. With a team of seasoned social media management specialists, SEO Design Chicago offers a host of content creation services. They can help you streamline your brand’s content and will work with you to find your ideal social media marketing strategy!
- What are the best TikTok hashtags?
- When is the best time to post on TikTok?
- How can I use TikTok for marketing?
- How do I use TikTok analytics?
- What are TikTok challenges?