Just when you think you know it all about e-commerce and digital marketing, someone throws a word at you like Kajabi. It sounds like an aromatic dish, or an exotic place to visit. But Kajabi is really just an all-in-one platform designed to simplify the process of creating, marketing, and selling digital items or products.

Note the word digital – Kajabi isn’t something you use to market physical products. It’s a platform you use to market digital services, tools, goods or e-products.

 Kajabi has evolved into one of the best solutions for businesses, especially those that teach things to people,  to transform their knowledge into profitable endeavors. 

The platform erases the need for using different tools for website creation, a place to showcase your digital stuff, email marketing, and more.

 

How Schools and Businesses Can Use Kajabi

One of Kajabi’s primary purposes is to make it easy to create, deliver and evaluate the effectiveness of online courses. The platform provides a user-friendly environment for content creators to design and produce engaging courses on any topic – from chemistry to making Taylor Swift style bracelets.

Like website creation platforms, Kajabi offers customizable templates. You add content by dragging and dropping, a method most people find easy-to-use. 

Kajabi is perfect for seasoned educators, like universities, and those businesses that don’t even realize they can and should offer classes. For example, if you sell craft supplies, why not use Kajabi to create classes on how to make holiday crafts at home, using supplies people can buy from your store? You can offer the class for free if people purchase the supplies at your store (you can give them a promo code for a free class after checkout), or charge them a small fee if they already have the supplies at home. 

In both scenarios, you make a profit.

The benefits for schools are even more obvious. Remote learning that was 100% online over Zoom was largely a failure, according to experts. However, studies have shown that people saw some benefits in taking at least some classes at home using digital tools.  

Studies show:

• There’s been a huge increase in the number of families opting to homeschool their children rather than send them to public schools, at least on a part-time basis. Many of these families use digital courses, like ones Kajabi can create, to some degree.
• College students prefer “blended” classes, meaning that some days are online and some days are in person. 
• In person fitness classes have never returned to their pre-pandemic levels. People realize they can break a sweat at home without leaving home. Kajabi has tools powerful enough to create and host video workouts. 
• Online learning will likely grow by more than 200% between 2020 and 2025. 

Don’t think schools are the only institutions that can offer classes. Any business can. If figuring out what online class you can offer, and creating such a class, is too hard for you, don’t worry. We can handle the creation of a class, and management, for you.

 

What Is an Online Class? 

You probably heard and saw and sat through enough Zoom classes or meetings yourself during the pandemic. Online classes aren’t Zoom sessions. 

Online classes can involve Zoom. Sure…you can have a class, hosted on Zoom, during which participants turn on (or keep off) their cameras and mics to talk, share screens, or even break out into small groups.

But online classes can be SO MUCH MORE than that. But you need to forget Zoom, and use Kajabi.

Kajabi allows people to host classes asynchronously, which means that you can upload video lessons, assignments, resources, discussion topics, quizzes and more, for people to work through at their own pace. You can also use Kajabi to host live webinars, much in the way that Zoom does. 

What’s great about Kajabi is that educators (and even a store owner is an educator) can release course content gradually using the drip content feature. This means students don’t have access to every video, assignment, quiz, powerpoint, graphic, discussion topic poll and more at once. When people see too much content, they’re overwhelmed. It’ll seem like too much work.

Kajabi includes settings for release dates, so that you can create a structured learning path for students that they can “stroll through” instead of “run through.” Kajabi also has more tools to help you figure out how much your students are interacting with one another, and how much attention they’re paying to the materials you’re posting. 

The Community Factor

One of the reasons remote learning was such a failure was that there was no community. Zoom means a group of people are watching one person speak. Boring. 

Online education can be so much more. Kajabi encourages community building by including features such as discussion forums and comment sections. Students can use Wikis to edit documents together. Students can privately message one another (and administrators can block messaging should it become an issue). Comments can be anonymous, which can be helpful whenever people are discussing sensitive issues, or critiquing one another’s work. 

Remember that grade school teacher who was mean and strict and sucked the love of learning out of you? Well Kajabi is trying to be the opposite of that teacher. They have a welcoming main website that invites users into the classroom.

That digital doorway is the difference between walking into prison and walking into a yoga studio. 

Kajabi provides a variety of templates that cater to different industries and purposes. Users can choose a template that aligns with their brand. 

Once you are in that door, you can decorate the digital doorway and classroom as you like. The platform’s drag-and-drop website builder simplifies the process of designing and updating web pages and classroom lessons and tools. 

Gone are the days when students only studied in libraries or quiet classrooms. Today’s students take classes on trains, planes and Ubers.  Kajabi ensures that websites created on the platform are mobile-responsive so users can watch videos, take quizzes, and complete assignments on their phones. This means that the content adapts seamlessly to different screen sizes, providing an optimal viewing experience for users, whether they are on phones or tablets or regular old laptops. 

 

What Else Does Kajabi Offer? 

What separates Stanford from a big ten school? Or a private university from a public one in the same town? Probably less than you think. What schools excel at is marketing – even more so than education. Successful schools differentiate themselves from other places of education.

Your online school or course should do the same thing. Kajabi can help you target an audience and maximize your online presence. 

One way they do this is through easy  email marketing tools. You likely already have many of your customer’s emails. Why not send them a customized email about an online course you’re offering?

There’s no point in offering online courses if they don’t increase your profits. Kajabi offers detailed analytics and insights to help users track the performance of their courses, websites, and marketing efforts. If no one is buying any supplies from you for a course you’re offering that requires those supplies, you need to change something. Either charge more for the course, or require that items be purchased from you. Analytics ensures you don’t keep making the same mistakes.

Kajabi also makes sure you don’t have freeloaders sitting in on your classes. You know when you go to a gym and someone checks your membership card? Kajabi offers a digital equivalent. 

With membership sites, creators can offer exclusive content, courses, or community access to subscribers on a recurring basis. This model provides a steady income stream for creators while offering members ongoing value. The longer someone commits, the less they pay. That means more cash in hand for you.

Kajabi also has tools to help you manage subscriptions, set pricing tiers, and offer various membership levels to cater to different audience segments. This is especially important for businesses who are DEI friendly.  This flexibility allows for the monetization of content and services in a way that suits both creators and subscribers.

Membership sites often include community features, such as chatting forums  and exclusive members-only events.

No one should offer ongoing classes for free (although offering a free class is a good way to get people hooked). Kajabi supports popular payment methods, allowing businesses to seamlessly collect payments for their courses, products, or memberships. 

For those who utilize CRMS – or customer relationship management systems – Kajabi can integrate with platforms like HubSpot or Salesforce.

Online courses are a way for you to expand your offerings and scale your business. If customers can learn from you, they’ll keep coming back to you. Kajabi is the perfect way to deliver engaging digital courses. We can create a Kajabi course for you, then teach you how to use it so you can do-it-yourself, or we can manage your online course offerings for you.

People want to learn long past high school or college. Capitalize on our innate desire to learn.